Leadership Overview
1/ST has 5 executives leading key functions including strategy, content, and racing operations.
Driven by innovation, 1/ST is dedicated to transforming the Thoroughbred horse racing industry by integrating events, media, and wagering into a cohesive digital experience, fostering audience growth and modernizing engagement for all participants.
Driven by innovation, 1/ST is dedicated to transforming the Thoroughbred horse racing industry by integrating events, media, and wagering into a cohesive digital experience, fostering audience growth and modernizing engagement for all participants.
Leadership Roles at 1/ST
Aidan Butler - Chief Executive Officer
Aidan Butler, the Chief Executive Officer at 1/ST, directs the overarching strategy and operational execution for the company's integrated platform. Overseeing the convergence of racing events, entertainment, media content, and wagering services, Butler ensures a seamless and engaging user experience. This leadership role involves driving technological advancements to enhance audience participation and support the continued growth of Thoroughbred horse racing. By focusing on user-friendly solutions, Aidan Butler champions the modernization of the industry, making it accessible to both seasoned enthusiasts and newcomers. The Chief Executive Officer's mandate includes fostering innovation across all business units, ensuring alignment with the company's mission to deliver a connected and dynamic digital ecosystem.
Belinda Stronach - Chairman & Chief Executive Officer
Belinda Stronach, the Chairman & Chief Executive Officer at 1/ST, provides critical strategic direction and executive oversight for the company's comprehensive operations. Stronach's leadership guides the integration of racing events, media content, and wagering services into a unified digital platform, emphasizing enhanced audience engagement and industry growth. This role involves championing technology-driven solutions to deliver a modern, user-friendly experience for all stakeholders. Belinda Stronach's vision focuses on expanding the reach and appeal of Thoroughbred horse racing, ensuring its relevance and vitality in the contemporary market. The Chairman & Chief Executive Officer's responsibilities include fostering a culture of innovation and driving the company's mission to connect enthusiasts and newcomers through integrated offerings.
Gregory Colvin - Chief Executive Officer & Chief Marketing Officer, 1 St Content & St
Gregory Colvin, the Chief Executive Officer & Chief Marketing Officer, 1 St Content & St at 1/ST, drives the strategic vision and marketing efforts for the company's content and media divisions. Colvin oversees the creation and distribution of engaging media content, aiming to enhance audience participation and support the growth of Thoroughbred horse racing. This dual executive role involves developing innovative marketing campaigns that connect with both existing enthusiasts and newcomers, ensuring a modern, user-friendly experience. Gregory Colvin's leadership focuses on leveraging technology-driven solutions to expand the reach of 1/ST's offerings and solidify its position within the industry. The Chief Executive Officer & Chief Marketing Officer's responsibilities include fostering a dynamic content strategy and driving brand awareness across all platforms.
Craig Fravel - Chief Executive Officer, 1/ST Racing
Craig Fravel, the Chief Executive Officer, 1/ST Racing at 1/ST, directs the strategic operations and growth initiatives specifically for the company's racing segment. Fravel's leadership focuses on enhancing the integrity and appeal of Thoroughbred horse racing events, ensuring a high-quality experience for participants and spectators alike. This executive role involves implementing technology-driven solutions to improve racing operations and audience engagement, directly supporting the sport's expansion. Craig Fravel champions initiatives that foster a modern, user-friendly environment, making racing more accessible to a broader audience. The Chief Executive Officer, 1/ST Racing's mandate includes overseeing racing calendars, stakeholder relations, and the overall development of the racing product, contributing significantly to the company's integrated platform.
Joseph Longo - Chief Revenue Officer
Joseph Longo, the Chief Revenue Officer at 1/ST, spearheads all revenue-generating initiatives across the company's diverse portfolio. Longo's focus centers on maximizing income streams from racing events, media content, and wagering services, ensuring the financial health and expansion of the integrated digital platform. This executive role involves developing and executing strategies to enhance audience engagement and attract new participants to Thoroughbred horse racing. By optimizing commercial opportunities, Joseph Longo directly contributes to supporting the sport's growth and delivering a robust, user-friendly experience. The Chief Revenue Officer's purview includes forging strategic partnerships and identifying new market avenues to drive sustainable revenue and solidify 1/ST's position in the industry.
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