United Parks & Resorts Executive and Leadership Team

Marc Swanson, the Chief Executive Officer at United Parks & Resorts, directs the overarching strategy and operational execution for the company's extensive theme park and entertainment portfolio. Overseeing the management of SeaWorld and Busch Gardens parks across multiple U.S. locations and internationally, Swanson ensures alignment with the company's mission to deliver unique guest experiences. This leadership role involves driving innovation in park attractions and entertainment offerings, enhancing the guest journey, and optimizing operational efficiencies across all park brands, including Aquatica and Sesame Place. By focusing on strategic growth initiatives and market expansion, Marc Swanson guides the company's financial performance and long-term sustainability. The Chief Executive Officer's responsibilities extend to fostering a culture of excellence and safety, ensuring the continued success and evolution of United Parks & Resorts in the competitive entertainment landscape.

James Forrester, the Chief Financial Officer & Treasurer at United Parks & Resorts, manages the company's financial operations, including budgeting, forecasting, and capital allocation across its diverse park portfolio. Overseeing financial planning and analysis for SeaWorld, Busch Gardens, and other attractions, Forrester ensures fiscal responsibility and drives profitability. This executive role involves managing treasury functions, optimizing cash flow, and securing financing to support strategic growth initiatives and capital expenditures for park development and enhancements. James Forrester directs the accounting, tax, and investor relations departments, ensuring compliance with financial regulations and transparent reporting to stakeholders. By providing critical financial insights and strategic guidance, the Chief Financial Officer & Treasurer supports the company's long-term financial health and expansion plans for United Parks & Resorts.

Brayden Jaw, the Chief of Staff To the Board of Directors at United Parks & Resorts, facilitates critical communication and strategic alignment between the executive leadership team and the Board of Directors. This position involves managing board meeting logistics, preparing comprehensive reports, and ensuring timely dissemination of information to support informed decision-making. Brayden Jaw coordinates cross-functional initiatives, driving projects that require board-level oversight and approval, thereby ensuring operational strategies directly support corporate governance objectives. The Chief of Staff To the Board of Directors plays a pivotal part in translating the board's strategic directives into actionable plans for the company's theme park operations, including those under the SeaWorld and Busch Gardens brands. By streamlining information flow and project management, Brayden Jaw enhances the efficiency of board interactions and supports the overall strategic direction of United Parks & Resorts.

Thomas Kelly, the Chief Legal Officer at United Parks & Resorts, oversees all legal affairs and ensures compliance across the company's extensive theme park and entertainment operations. This critical role involves managing corporate governance, litigation, intellectual property, and regulatory matters for parks such as SeaWorld and Busch Gardens. Thomas Kelly provides strategic legal counsel on business transactions, contract negotiations, and risk management, safeguarding the company's assets and reputation. The Chief Legal Officer directs the legal department, ensuring adherence to all applicable laws and industry standards across domestic and international park locations. By managing legal frameworks and advising on policy development, Thomas Kelly supports the operational integrity and strategic objectives of United Parks & Resorts, contributing to its stable growth and market presence.