United Parks & Resorts Executive and Leadership Team

Marc Swanson, the Chief Executive Officer at United Parks & Resorts, directs the overarching strategic vision for the entire portfolio of theme parks and water attractions. Swanson manages the alignment of corporate objectives with the operational requirements of SeaWorld, Busch Gardens, and other brand assets across North America and international locations. By coordinating with the Board of Directors and senior leadership, the Chief Executive Officer ensures consistent growth in attendance and revenue. Marc Swanson drives the implementation of long-term capital investment plans to enhance guest experiences and park infrastructure. This leadership role involves navigating complex market dynamics within the hospitality and entertainment industry to maintain competitive positioning. Through rigorous oversight of park performance and brand expansion, the Chief Executive Officer secures the financial health and operational stability of the organization. Swanson prioritizes innovation in guest engagement to sustain market leadership.

James Forrester, the Interim Chief Financial Officer at United Parks & Resorts, manages the financial health and fiscal strategy of the organization. Forrester oversees capital allocation, budgeting, and financial reporting across all theme park and water park operations. By analyzing revenue streams from diverse locations, the Interim Chief Financial Officer ensures that financial resources support the company's growth objectives and operational needs. James Forrester coordinates with the executive team to optimize cost structures and improve profitability margins. This leadership role involves managing investor relations and ensuring compliance with financial regulations. Through the implementation of robust financial controls, the Interim Chief Financial Officer maintains transparency and accountability in all fiscal matters. Forrester drives the development of long-term financial models that account for seasonal fluctuations and capital expenditure requirements, ensuring the company remains well-positioned for future investment and expansion.

Kyle Miller, the President at United Parks & Resorts, oversees the daily operations and performance of the company's diverse theme park and water park assets. Miller manages the execution of operational strategies across all locations, ensuring that guest experiences meet the high standards of the SeaWorld and Busch Gardens brands. By coordinating with park general managers, the President drives efficiency in park maintenance, staffing, and service delivery. Kyle Miller monitors key performance indicators to optimize attendance and revenue generation throughout the year. This leadership role involves integrating operational feedback into broader corporate strategy to enhance park offerings and guest satisfaction. Through the management of day-to-day activities, the President ensures that all parks operate safely and profitably. Miller supports the organization by fostering a culture of operational excellence and continuous improvement across the entire network of entertainment venues.

Brayden Jaw, the Chief of Staff To the Board of Directors at United Parks & Resorts, facilitates communication and strategic alignment between executive leadership and the governing board. Jaw coordinates board meetings, manages information flow, and ensures that corporate governance standards remain consistent with the company's mission. By synthesizing complex operational data from various theme park locations, the Chief of Staff To the Board of Directors provides the board with actionable insights for decision-making. Brayden Jaw oversees the preparation of critical reports and presentations that define the strategic trajectory of the organization. This role involves managing high-level projects that impact the entire enterprise, from park expansion initiatives to corporate policy development. Through meticulous attention to detail and organizational efficiency, the Chief of Staff To the Board of Directors supports the board in maintaining effective oversight of the company's diverse entertainment assets.

Thomas Kelly, the Chief Legal Officer at United Parks & Resorts, directs all legal affairs and regulatory compliance initiatives for the company's extensive portfolio of theme parks. Kelly manages risk mitigation strategies, intellectual property protection, and contractual obligations across all operational sites. By overseeing legal teams, the Chief Legal Officer ensures that park operations adhere to safety standards and local regulations in every jurisdiction. Thomas Kelly provides critical guidance on corporate governance and policy development to the executive leadership team. This role involves navigating complex legal landscapes related to entertainment, hospitality, and environmental compliance. Through proactive legal management, the Chief Legal Officer protects the company's brand reputation and assets. Kelly drives the resolution of legal challenges and supports the organization in achieving its strategic goals while maintaining strict adherence to all applicable laws and industry regulations.