Leadership Overview
Youth Athletes United has 6 executives leading key functions including strategy, operations, marketing, finance, regional management, and investment.
Dedicated to fostering physical development through organized sports, Youth Athletes United delivers high-quality youth leagues that empower children across diverse communities while promoting long-term athletic engagement and healthy lifestyles.
Dedicated to fostering physical development through organized sports, Youth Athletes United delivers high-quality youth leagues that empower children across diverse communities while promoting long-term athletic engagement and healthy lifestyles.
Leadership Roles at Youth Athletes United
Adam Geisler - Co-Founder & Chief Executive Officer
Adam Geisler, the Co-Founder & Chief Executive Officer at Youth Athletes United, directs the overarching strategic vision for all youth sports programming. Geisler architects the long-term growth roadmap, ensuring the organization maintains a competitive edge within the national youth athletics market. By aligning operational goals with the mission of providing accessible sports leagues, the Chief Executive Officer drives consistent expansion across North American territories. This leadership role involves constant collaboration with the Board to secure resources for new league development and facility acquisition. Adam Geisler monitors key performance indicators to guarantee that every program meets rigorous safety and quality standards. Through the implementation of scalable business models, the Chief Executive Officer optimizes organizational efficiency. Ultimately, Geisler secures the future of the company by fostering partnerships that broaden the reach of youth sports initiatives to diverse demographics.
Khalil Haddad - Co-Founder & Chief Financial Officer
Khalil Haddad, the Co-Founder & Chief Financial Officer at Youth Athletes United, manages the fiscal health and capital allocation strategies for the organization. Haddad architects the financial planning and analysis frameworks that support sustainable growth across all youth sports leagues. By overseeing budgeting processes, the Chief Financial Officer ensures that resources are distributed efficiently to maximize program impact. This role involves maintaining rigorous financial controls and reporting standards to provide transparency to investors and stakeholders. Khalil Haddad evaluates potential investment opportunities and assesses the financial viability of new league expansions. Through the management of cash flow and capital expenditures, the Chief Financial Officer secures the long-term stability of the company. Haddad collaborates with the executive team to align financial objectives with the broader mission of expanding youth athletic access. By maintaining a disciplined fiscal approach, the Chief Financial Officer supports the company's ability to scale operations effectively.
Annie Spaulding - Chief Operating Officer
Annie Spaulding, the Chief Operating Officer at Youth Athletes United, manages the daily execution of youth sports leagues and administrative workflows. Spaulding oversees the logistical coordination required to maintain high-functioning athletic programs across multiple regions. By streamlining internal processes, the Chief Operating Officer ensures that league operations remain consistent and reliable for families. This role requires close coordination with regional managers to resolve scheduling conflicts and resource allocation challenges. Annie Spaulding implements standardized protocols that enhance the participant experience while reducing overhead costs. Through the oversight of field operations, the Chief Operating Officer maintains the integrity of the company's service delivery model. Spaulding monitors operational metrics to identify areas for improvement, ensuring that every league functions at peak capacity. By refining these internal systems, the Chief Operating Officer supports the broader organizational goal of providing seamless athletic opportunities for youth.
Arzu Kaner - President of NYC Metro Soccer Stars, Athletes, TGA
Arzu Kaner, the President of NYC Metro Soccer Stars, Athletes, TGA at Youth Athletes United, directs the regional delivery of specialized sports programming within the metropolitan area. Kaner architects the local operational strategy to ensure high participation rates in soccer and multi-sport leagues. By overseeing the recruitment and training of coaching staff, the President of NYC Metro Soccer Stars, Athletes, TGA maintains the quality of instruction provided to young athletes. This leadership role involves managing community relationships and securing local facilities to support league growth. Arzu Kaner monitors regional performance metrics to ensure that programs meet the specific needs of the local population. Through the implementation of targeted engagement initiatives, the President of NYC Metro Soccer Stars, Athletes, TGA drives local market penetration. Kaner coordinates with corporate leadership to align regional activities with the national mission. By focusing on local excellence, the President of NYC Metro Soccer Stars, Athletes, TGA strengthens the company's presence in key urban markets.
John Erlandson - Co-Founder & President & Investor
John Erlandson, the Co-Founder & President & Investor at Youth Athletes United, provides high-level guidance on corporate development and long-term investment strategy. Erlandson architects the vision for future market entry and identifies strategic opportunities to enhance the company's portfolio of youth sports leagues. By evaluating the competitive landscape, the Co-Founder & President & Investor ensures that the organization remains at the forefront of the industry. This role involves advising the executive team on critical business decisions and fostering relationships with key industry partners. John Erlandson monitors the overall health of the business to ensure alignment with the core mission of promoting youth athletics. Through the provision of capital and strategic oversight, the Co-Founder & President & Investor supports the scaling of operations across new territories. Erlandson drives innovation by encouraging the adoption of new technologies and methodologies. By maintaining a focus on sustainable growth, the Co-Founder & President & Investor secures the company's position as a leader in the youth sports sector.
Dean Simpson - Chief Marketing Officer
Dean Simpson, the Chief Marketing Officer at Youth Athletes United, directs all brand positioning and customer acquisition strategies for youth sports leagues. Simpson architects comprehensive digital campaigns that increase enrollment rates across diverse geographic markets. By analyzing consumer behavior, the Chief Marketing Officer identifies emerging trends in youth athletics to tailor promotional messaging effectively. This leadership role involves managing the public image of the company and ensuring brand consistency across all regional platforms. Dean Simpson oversees the development of marketing collateral that highlights the benefits of organized sports for child development. Through the optimization of lead generation funnels, the Chief Marketing Officer drives revenue growth and expands the company's footprint. Simpson collaborates with regional teams to execute localized outreach efforts that resonate with specific community needs. By leveraging data-driven insights, the Chief Marketing Officer ensures that the brand remains the premier choice for families seeking quality athletic programs.
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Frequently Asked Questions Regarding Youth Athletes United Top Executives and Leadership Team
