Leadership Overview
Youth Athletes United has 5 executives leading key functions including marketing, operations, financial strategy, organizational leadership, and regional sports management.
Focused on expanding access to youth sports leagues, Youth Athletes United delivers high-quality athletic programming while fostering community engagement and physical development for children across diverse markets.
Focused on expanding access to youth sports leagues, Youth Athletes United delivers high-quality athletic programming while fostering community engagement and physical development for children across diverse markets.
Leadership Roles at Youth Athletes United
Khalil Haddad - Co-Founder & Chief Financial Officer
Khalil Haddad, the Co-Founder & Chief Financial Officer at Youth Athletes United, architects the financial framework and long-term fiscal strategy for the organization. Overseeing capital allocation, budgeting, and financial reporting, the Co-Founder & Chief Financial Officer ensures the company maintains a robust balance sheet to support aggressive growth initiatives. This leadership role involves evaluating investment opportunities and managing relationships with stakeholders to secure the necessary funding for expanding league operations. By monitoring key performance indicators, Khalil Haddad directly impacts the financial health and sustainability of the business. Furthermore, Haddad works closely with the executive team to align financial goals with the company's mission of providing accessible youth sports. Through disciplined fiscal management and strategic planning, the Co-Founder & Chief Financial Officer provides the economic foundation required to scale operations, ensuring that the company remains profitable while delivering high-value athletic experiences to communities nationwide.
Annie Spaulding - Chief Operating Officer
Annie Spaulding, the Chief Operating Officer at Youth Athletes United, manages the internal infrastructure and daily execution of youth sports leagues. Overseeing logistics, facility scheduling, and staff coordination, the Chief Operating Officer ensures seamless delivery of athletic programs across all operational territories. This leadership role involves streamlining administrative workflows to enhance efficiency and maintain high safety standards for every participant. By optimizing resource allocation, Annie Spaulding directly impacts the scalability of the company's service model. Furthermore, Spaulding collaborates with regional managers to resolve operational bottlenecks and improve the overall quality of league experiences. Through rigorous oversight of field operations and equipment management, the Chief Operating Officer maintains the operational integrity required to support thousands of young athletes, ensuring that every league functions effectively while meeting the company's commitment to excellence in youth sports programming.
John Erlandson - Co-Founder & President & Investor At Youth Athletes United Board Member
John Erlandson, the Co-Founder & President & Investor At Youth Athletes United Board Member at Youth Athletes United, drives the overarching vision and corporate governance of the organization. Overseeing board relations and high-level strategic partnerships, the Co-Founder & President & Investor At Youth Athletes United Board Member ensures alignment between the company's mission and its long-term growth trajectory. This leadership role involves guiding the executive team through complex market expansions and fostering a culture of innovation within the youth sports sector. By leveraging deep industry expertise, John Erlandson directly impacts the company's competitive positioning and strategic direction. Furthermore, Erlandson facilitates communication between the board and management to ensure transparency and accountability in all business dealings. Through consistent focus on organizational development and stakeholder value, the Co-Founder & President & Investor At Youth Athletes United Board Member secures the company's future as a leader in the youth sports industry.
Arzu Kaner - President of NYC Metro Soccer Stars, Athletes, TGA
Arzu Kaner, the President of NYC Metro Soccer Stars, Athletes, TGA at Youth Athletes United, directs the regional execution of specialized sports programs within the metropolitan area. Overseeing local coaching staff, program curriculum, and community outreach, the President of NYC Metro Soccer Stars, Athletes, TGA ensures that soccer and multi-sport offerings meet the highest standards of quality and engagement. This leadership role involves managing local partnerships and optimizing program schedules to maximize participation in dense urban environments. By tailoring athletic initiatives to the specific needs of the local demographic, Arzu Kaner directly impacts the company's success in the competitive regional market. Furthermore, Kaner coordinates with corporate leadership to implement national standards while maintaining the agility required for local operations. Through dedicated management of regional assets and talent, the President of NYC Metro Soccer Stars, Athletes, TGA drives local growth and strengthens the company's presence in the metropolitan sports landscape.

Dean Simpson - Chief Marketing Officer
Dean Simpson, the Chief Marketing Officer at Youth Athletes United, directs all brand positioning and customer acquisition strategies across the national landscape. Overseeing digital outreach and community partnerships, the Chief Marketing Officer ensures consistent messaging that resonates with parents seeking quality youth sports leagues. This leadership role involves analyzing market trends to optimize enrollment funnels and increase brand visibility in competitive regions. By leveraging data-driven insights, Dean Simpson directly impacts the growth of the organization's footprint. Furthermore, Simpson coordinates with regional directors to tailor promotional campaigns that highlight the unique value proposition of the company's athletic offerings. Through these efforts, the Chief Marketing Officer secures long-term brand loyalty and sustains the company's reputation as a premier provider of youth sports experiences, ultimately driving revenue through increased participation rates and expanded market reach.
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