Leadership Overview
Youth Athletes United has 6 executives leading key functions including strategy, marketing, operations, finance, regional management, and investment.
Dedicated to fostering physical development through organized sports, Youth Athletes United empowers young participants by providing accessible, high-quality athletic leagues across diverse communities.
Dedicated to fostering physical development through organized sports, Youth Athletes United empowers young participants by providing accessible, high-quality athletic leagues across diverse communities.
Leadership Roles at Youth Athletes United
Adam Geisler - Co-Founder & Chief Executive Officer
Adam Geisler, the Co-Founder & Chief Executive Officer at Youth Athletes United, directs the overarching strategic vision for youth sports programming. By architecting long-term growth initiatives, the Co-Founder & Chief Executive Officer ensures the organization maintains a competitive edge within the national youth athletics market. Adam Geisler oversees the alignment of corporate objectives with the daily delivery of sports leagues, ensuring consistent quality across all service offerings. This leadership role involves constant collaboration with the Board to secure resources for expansion and infrastructure development. By prioritizing scalable business models, the Co-Founder & Chief Executive Officer drives operational excellence and brand recognition. Through rigorous oversight of organizational performance, Geisler secures the financial and cultural health of the company. This commitment to excellence supports the mission of providing high-quality athletic experiences to children throughout the United States.
Khalil Haddad - Co-Founder & Chief Financial Officer
Khalil Haddad, the Co-Founder & Chief Financial Officer at Youth Athletes United, directs the financial planning, budgeting, and capital allocation for the entire organization. By architecting fiscal strategies, the Co-Founder & Chief Financial Officer ensures the long-term sustainability of youth sports leagues. Khalil Haddad oversees all accounting functions and financial reporting, providing the transparency necessary for informed executive decision-making. This leadership role involves managing investor relations and securing the capital required for geographic expansion. By monitoring key performance indicators, the Co-Founder & Chief Financial Officer drives profitability and operational efficiency across all business units. Through rigorous financial oversight, Haddad mitigates risk and optimizes the balance sheet. Ultimately, the Co-Founder & Chief Financial Officer secures the economic foundation of the company, enabling the continued delivery of high-quality athletic programs to children throughout the country.
Annie Spaulding - Chief Operating Officer
Annie Spaulding, the Chief Operating Officer at Youth Athletes United, manages the daily execution of youth sports leagues and facility logistics. By streamlining internal processes, the Chief Operating Officer ensures that every athletic program operates with maximum efficiency and safety. Annie Spaulding oversees the coordination of coaching staff and equipment distribution across all operational territories. This leadership role involves constant interaction with regional directors to maintain high standards of service delivery. By implementing robust operational frameworks, the Chief Operating Officer supports the rapid scaling of league offerings. Through the optimization of resource allocation, Spaulding reduces overhead while enhancing the participant experience. Ultimately, the Chief Operating Officer drives the operational success of the company, ensuring that every child receives a high-quality, organized sports experience that aligns with the core mission of the organization.
Arzu Kaner - President of NYC Metro Soccer Stars, Athletes, TGA
Arzu Kaner, the President of NYC Metro Soccer Stars, Athletes, TGA at Youth Athletes United, directs the regional operations and program development for specific athletic brands. By overseeing the implementation of soccer and multi-sport curricula, the President of NYC Metro Soccer Stars, Athletes, TGA ensures high engagement levels within the metropolitan area. Arzu Kaner manages local coaching teams and facility partnerships to guarantee seamless league execution. This leadership role involves tailoring program offerings to meet the specific needs of urban youth populations. By driving local market penetration, the President of NYC Metro Soccer Stars, Athletes, TGA contributes significantly to the overall growth of the company. Through the cultivation of community relationships, Kaner strengthens the brand presence in key regions. Ultimately, the President of NYC Metro Soccer Stars, Athletes, TGA ensures that regional operations reflect the high standards and mission of the broader organization.

John Erlandson - Co-Founder & President & Investor
John Erlandson, the Co-Founder & President & Investor at Youth Athletes United, directs the high-level investment strategy and corporate development initiatives. By architecting partnerships and identifying new market opportunities, the Co-Founder & President & Investor ensures the company remains at the forefront of the youth sports industry. John Erlandson oversees the long-term vision for the organization, providing guidance on strategic acquisitions and capital deployment. This leadership role involves collaborating with the executive team to align business goals with investor expectations. By leveraging deep industry expertise, the Co-Founder & President & Investor drives innovation in service delivery and market expansion. Through the evaluation of growth potential, Erlandson secures the future trajectory of the company. Ultimately, the Co-Founder & President & Investor supports the mission by ensuring the organization possesses the resources and strategic direction to impact youth athletics on a national scale.
Dean Simpson - Chief Marketing Officer
Dean Simpson, the Chief Marketing Officer at Youth Athletes United, manages all brand positioning and customer acquisition strategies for youth sports leagues. By executing data-driven campaigns, the Chief Marketing Officer expands the reach of athletic programs to diverse demographics across North America. Dean Simpson oversees the digital presence and community engagement efforts, ensuring consistent messaging that resonates with parents and young athletes alike. This leadership role involves coordinating with regional managers to tailor promotional activities to specific market needs. By optimizing the marketing funnel, the Chief Marketing Officer directly impacts enrollment growth and brand loyalty. Through the implementation of innovative outreach tactics, Simpson strengthens the market position of the organization. Ultimately, the Chief Marketing Officer drives sustainable demand for sports services, ensuring the company remains the premier choice for youth athletic development in every served region.
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