Peru

Marca Perú serves as the official portal dedicated to promoting the comprehensive image of Peru across critical sectors. Established in 2010, this government initiative focuses on showcasing the nation's strengths in tourism, gastronomy, foreign trade, investment opportunities, and talent. The platform disseminates the latest news and vital information, strategically designed to elevate Peru's global presence and attract a diverse international clientele. Its mission is to foster engagement with Peru's rich cultural heritage and burgeoning economic landscape, positioning the country as a premier destination and partner.

Operating with a significant scale, Marca Perú manages a revenue of $35.4M and employs between 500-1,000 professionals. The organization's efforts are supported by a dedicated team focused on executing its promotional mandate. Meet Peru's team to gain insight into the leadership and personnel driving Peru's global outreach and engagement strategies. The single location count indicates a centralized operational hub for its extensive promotional activities.

The platform targets a broad spectrum of potential clients, including international tourists seeking unique travel experiences, foreign investors looking for promising opportunities, and businesses aiming to forge partnerships. Initiatives like the Licenciatarios Program actively promote cultural and tourism activities, while also highlighting Peruvian products such as its renowned superfoods and high-quality textiles. Marca Perú competes in a landscape that includes various entities focused on travel, retail, and international promotion, aiming to differentiate Peru through its unique cultural and economic offerings.