LiveWire
Likely to Engage tag.Highly Engaged Employees

Automotive Parts · Wisconsin, United States · 51-200 Employees

View Company Info for Free

Overview

Headquarters

3700 W Juneau Ave, Milwaukee, Wisconsin,...

Phone Number

(650) 447-8424

Revenue

$28 Million

Stock Symbol

LVWR

Industry

Automotive Parts Retail Manufacturing Motor Vehicles Automobile Dealers
ZI Rank: 1
Signal Type
Feb
Mar
Apr
May
Jun
Jul
ZI Rank
1
1
1
1
1
1

About LiveWire

LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.Explore more
LiveWire's Social MediaPopular SearchesLiveWire EV LLCLivewireLive Wire Music IncLiveWire GroupLiveWire Group , Inc NYSESIC Code 37,375NAICS Code 33,336Ticker NYSE: LVWRShow more

LiveWire Org Chart

PhoneEmail
JD
United States flag for contact location.

President

PhoneEmail

PhoneEmail
Get the full picture
Sign in to uncover key details.

Is LiveWire your ideal customer?

Let us give you the heads up on whether it's a good time to reach out

Recommended Actions

Compare Similar Companies to LiveWire

Compare insights from companies similar to LiveWire, focusing on performance, financial data, growth rates, and unique benchmarks to identify key industry trends and opportunities.

Company Name

Revenue

Number of Employees

Type

Funding

Founded In

Top Executive

LiveWire

$28M
51-200
Public
-
2007
$22.1M
51-200
Private
<$5M
1930
LP
Lauren ParkerSenior Director, Marketing & Guest Experience
$18.3M
51-200
Private
-
2015
$7.3M
11-50
Private
-
1999
N/A
<$5M
11-50
Private
-
2001
N/A
<$5M
51-200
Private
<$5M
1997
DF
Darlene FloresDirector, Strategic Partnerships, Marketing & Events
<$5M
1-10
Private
-
2015
N/A
Illustration of an envelope

Company Profile Activity

i

Among all Manufacturing companies

Low Activity

High Activity

Activity Insights

LiveWire is experiencing very low activity levels compared to other companies in the Manufacturing sector.

What does this means?

LiveWire is drawing exceptional interest within the Manufacturing industry, suggesting notable developments or strong market momentum, learn more about LiveWire.

LiveWire Tech Stack

A closer look at the technologies used by LiveWire

Most Recent Scoops

Project
LiveWire has reported strong sell-through rates and high MSRP realization for the newly launched Super Glide, while the Deadwood motorcycle has begun arriving at US dealerships, receiving overwhelmingly positive reactions from motorcycle media and riders highlighting its iconic personality, customization potential, and compelling price point for a large displacement Softail.
Partnership
LiveWire announced that Harley-Davidson Financial Services has entered into a strategic partnership with KKR and PIMCO to reduce the capital intensity of the HDFS business, converting a portion of HDFS economics from interest spread to income from servicing fees and gains or losses on the sale of finance receivables.
Partnership, Business Finance, Finance
Earnings
LiveWire has reported Q2 2026 Harley-Davidson Financial Services revenue of $117 million, a decrease of 55% versus the prior year driven by lower interest income due to the decline in retail receivables following the HDFS transaction, with HDFS operating income of $22 million representing an operating income margin of 18.5%.
Earnings, Finance
Earnings
LiveWire has reported Q2 2026 HDMC operating expenses of $232 million, $6 million lower than the prior year, driven by lower labor and professional services costs, including $3 million in restructuring expense related to the company's new strategy.
Earnings, Business Finance, Finance, Financial Operations
Earnings
Sales
See more scoops

LiveWire News & Media

  • LiveWire (LVWR) Acquires Dust Moto Assets

    LiveWire Group, Inc. (NYSE:LVWR) is one of the 10 Most Volatile Penny Stocks to Buy Now. On May 19, 2026, LiveWire Group, Inc. (NYSE:LVWR) announced that it acquired the assets of Dust Moto. LiveWire Group, Inc. (NYSE:LVWR) said that the acquisition supports its strategy to expand beyond on-road electric motorcycles and enter the electric off-road […]
  • LiveWire Group (LVWR) Down 7.56% Since its FQ2 2025 Release

    LiveWire Group, Inc. (NYSE:LVWR) is one of the Most Oversold Penny Stocks to Buy Now. On July 30, LiveWire Group, Inc. (NYSE:LVWR) reported results for its fiscal second quarter of 2025. The company delivered some progress despite tough market conditions; however, the stock has lost around 7.56% since the release. The company delivered consolidated revenue […]
  • LiveWire Group, Inc. To Report Second Quarter 2025 Results on July 30, 2025

    MILWAUKEE--(BUSINESS WIRE)--LiveWire Group, Inc. (NYSE: LVWR) will release its second quarter 2025 financial results before market hours Wednesday, July 30, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. LiveWire’s financial results, developments in the business, and updates to the Company’s outlook will be shared during the Harley-Davidson, Inc. audio webcast. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access th
  • LiveWire Group, Inc. Reports 2025 First Quarter Financial Results

    MILWAUKEE--(BUSINESS WIRE)--LiveWire Group, Inc. (“LiveWire” or the “Company”) (NYSE: LVWR) today reported first quarter 2025 results. “Recognizing the heavyweight 2-wheel EV market remains limited in size for now, we remain focused on what we can control. Expenses are down by over 30% compared to the prior year same quarter with continued efforts to optimize. We opened four new countries in Europe and introduced LiveWire S2 Alpinista globally, as well as the first pedal assist STACYC
Read more news

Top Automotive Parts Companies

Frequently Asked Questions Regarding LiveWire

What is LiveWire's stock symbol?
LiveWire's stock symbol is LVWR
What is LiveWire's official website?
LiveWire's official website is www.livewire.com
What is LiveWire's Revenue?
LiveWire's revenue is $28 Million
What is LiveWire's SIC code?
LiveWire's SIC: 37,375
What is LiveWire's NAICS code?
LiveWire's NAICS: 33,336
How many employees does LiveWire have?
LiveWire has 51-200 employees
What industry does LiveWire belong to?
LiveWire is in the industry of: Automotive Parts, Retail, Manufacturing
What is LiveWire competition?
LiveWire top competitors include: M&M World, Louisville Mega Cavern, The Conga Room, Sustainability Store
What technology does LiveWire use?
Some of the popular technologies that LiveWire uses are: DocuSign, DoubleClick, Google Universal Analytics, ADP WorkForce Now
How do I contact LiveWire?
LiveWire contact info: Phone number: (650) 447-8424 Website: www.livewire.com
What does LiveWire do?

LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through... online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.Read More

What are LiveWire social media links?
LiveWire Linkedin page LiveWire Twitter page LiveWire Facebook page
Is LiveWire a public company?
Yes, LiveWire is a public company and is traded under the symbol LVWR
See more information about LiveWire

Get Started with ZoomInfo

Register for free

Sign Up for Free

Get started for free! No credit card needed. Enjoy up to 25 free contacts each month at no cost.
Elevate your prospecting to the next level

Supercharge Your Prospecting

Search ZoomInfo's database of 106M+ companies and 140M+ professionals to find your next lead.
Expand your business

Grow Your Business

Reveal both personal and business contact details, including emails and phone numbers, and close your most valuable buyers.