Objective Platform

Objective Platform is a disruptive marketing company that helps leading brands increase the impact and accountability of their marketing. The company is a crowd of young, enthusiastic, and tech-savvy professionals working within a collaborative, encouraging culture. Based on solid research and innovation, Objective Platform looks into the future an... d leads the way in marketing measurement and attribution modelling. Working with Objective Platform means working for an innovative organization with prestigious global clients. Objective Platform (formerly known as Objective Partners) was founded in 2014 by Willem van der Weide and André Merkus. Objective Platform stands for the objectivity and transparency the company offers to the company's clients through the company's automated, single-source-of-truth platform. The company started as a marketing consultancy firm in 2014 to provide objective, transparent insights and advice to marketing professionals. However, looking to the future, the company decided to incorporate the company's services into an innovative marketing software platform. Applying the knowledge the company gained during the company's consultancy years, the company built a platform that the company's clients can use autonomously. Taking the next step means that the company empowers the company's clients to interpret marketing insights themselves.Read More