Hakubaku USA

"We would like to promote healthy life of people through grain diet. To do so, we would need to deliver more tasty and easier-to-eat grain products." That is why we create impressive value of in our grain products. Our company name [Hakubaku] means white barley in Japanese. The name comes from the product called [Hakubaku mai], white rice shaped ba... rley by removing the black crease running down the center of each barley grain in 1953 with the passion of company founder to promote nutritious barley rice and make it more enjoyable form. We have been deeply involved with grains since then and through our 70 years of company history, Hakubaku has deployed its business into pealing barley, flours, noodles, barley teas and mixed grains. Although grains are very important food for human beings, I feel the sense of appreciation toward grains has faded because they have become too common and ordinary. I wonder and question if the current dietary trend in advanced countries is a right direction for human that richer dietary life leads to less consumption of grains. I believe bringing more grains to modern diet, having them eaten with more enjoyment would lead to healthier life and bring more smile. To do so, at Hakubaku we strive to passionately create impressive value of grains. Impressive values of grain include taste, convenience, fun, unexpected quality and richness and move people's heart. It is our ultimate mission and sheer pleasure if we turn conception of grains being ordinary and common into beloved and essential part of diet by the values we create. I can not stress enough that food is truly important to human beings in any eras of history, and among food grains are one of the most important. We feel happiness and responsibility to be involved in such important food through work, strive to face the challenge in creating values of grains, and continue to contribute to healthier life of people with smile in the world.Read More