Advertising Research Foundation
Membership Organizations · New York, United States · 11-50 Employees
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Overview
Headquarters
432 Park Ave S, New York, New York, 1001...Phone Number
(212) 751-5656Website
www.thearf.orgRevenue
$8 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
2
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About Advertising Research Foundation
Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms, and media-tech companies. http://www.thearf.org.Explore more
Advertising Research Foundation Org Chart
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Advertising Research Foundation Tech Stack
A closer look at the technologies used by Advertising Research Foundation
Most Recent Scoops
Project
, according to a high-level source in operations, is planning to leverage AI-driven workflow automation over the next six to twelve months.
Automation, Artificial Intelligence, Operations
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, according to a high-level source in operations, has completed initiatives related to sales intelligence tools software within the last twelve months.
Business Intelligence, Sales, Software, Operations, Sales Technology
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, according to a high-level source in operations, has completed initiatives related to business process management (BPM) within the last twelve months.
Analytics & Insights, Workforce Management, Corporate Strategy, Operations
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, according to a high-level source in operations, is in the midst of initiatives related to AI-driven content and email generation.
Email, Messaging, Artificial Intelligence, Operations
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Enterprise Software, Software, Workforce Management, Operations
Advertising Research Foundation News & Media
The Advertising Research Foundation Announces 2026 ARF David Ogilvy Awards Finalists
NEW YORK, Aug. 13, 2026 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the finalists for the 2026 ARF David Ogilvy Awards, honoring excellence in research-driven advertising and marketing. For more than 30 years, the ARF David Ogilvy Awards have recognized...ARF Releases Large-Scale Study of Attention Metrics in Live Campaigns
Latest phase examines how attention metrics perform across media channels, platforms and placements in real-world advertising environments NEW YORK, June 9, 2026 /PRNewswire/ -- The Advertising Research Foundation (ARF) today released Phase 3 of its Attention Measurement Validation...Swayable CEO Appointed to Advertising Research Foundation Board of Trustees
Swayable CEO James Slezak joins the ARF's distinguished body of industry leaders shaping the future of advertising and marketing research. NEW YORK, March 12, 2026 /PRNewswire/ -- Swayable, the causal AI platform used by the world's top brands to measure the impact of their messaging,...Howard Shimmel Named Recipient of the ARF's 2026 Erwin Ephron Demystification Award
The longtime media and measurement innovator will be honored at the ARF's AUDIENCExSCIENCE Conference this March NEW YORK, March 4, 2026 /PRNewswire/ -- The Advertising Research Foundation (ARF) is proud to announce that Howard Shimmel has been named the recipient of the 2026 Erwin Ephron...
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Founded more than 80 years ago, the ARF is dedicated to creating, curating, and sharing objective, industry-level advertising research to enable members to make a true impact on their advertising and build marketing leadership within their organizations. It has 400 members from leading brand advertisers, agencies, research firms, and media-tech com... Read More
