Digital Advertising Alliance
Membership Organizations · New York, United States · <25 Employees
View Company Info for Free
About
Headquarters
1120 Avenue of the Americas Fl 13, New York Cit...Phone Number
(347) 770-0322Revenue
<$5 MillionIndustry
Who is Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices f or relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices, mobile AppChoices, PoliticalAds and PrivacyRights.info programs. Underlying the DAA's efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by BBB National Programs (BBBNP) and the Association of National Advertisers (ANA). The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A's; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative, with the advice of BBBNP.Read more
Digital Advertising Alliance Org Chart
Is Digital Advertising Alliance your ideal customer? 
Let us give you the heads up on whether it's a good time to reach out
Product Launch: Get notified when Digital Advertising Alliance launches new products
Website visits: Recent activity has been detected on your website
Funding: Get notified immidiatlly once Digital Advertising Alliance has new funding data
Competitive Alert! Recent activity has been detected by your competitor Masked Content
Check if Digital Advertising Alliance has recently received funding, and reach out quickly before it becomes old news!
Earning: See what the market has to say on Digital Advertising Alliance recently announced quarterly report
Check out if Digital Advertising Alliance is spiking on competitors!
Click to see if Digital Advertising Alliance had a recent Job posting/layoffs
Digital Advertising Alliance, which may be a good buyer, showed buying intent in Masked Content Topic
Congratulate Masked Content for being promoted to Masked Content at Digital Advertising Alliance
Recommended Actions
Find VP level buyers at Digital Advertising Alliance
Find 2 more new buyers
Similar Companies to Digital Advertising Alliance
Analyze insights from companies similar to Digital Advertising Alliance and make strategic comparisons based on performance, financial data, growth and unique benchmarks.
- European Interactive Digital A...undefined
$9.8M - Children's Advertising Review ...undefined<$5M
- Trustworthy Accountability Gro...<25$8.2M
- Advertising Research Foundatio...34$8M
- The Online Privacy Alliance<25<$5M
- Intrigueundefined$43.4M
- ReTargeter<25<$5M
- Internet Advertising Bureau (I...undefined$59M
More similar companies
Products Owned by Digital Advertising Alliance
YourAddChoices
AppChoices
Digital Advertising Alliance Employee Growth Rate
View Digital Advertising Alliance’s full employee growth data
Percentage of growth
1st year Mask
2nd year Mask
Digital Advertising Alliance Tech Stack
Most Recent Scoops
Last Week
Hot Scoop - Business
Last month
Hot Scoop - Financial
Last month
Hot Scoop - Opportunities
Digital Advertising Alliance News & Media
Digital Advertising Alliance Releases Guidelines for Use of AdChoices on Connected TV (CTV)
New Guidelines Help Consumers Find Consistent Icon-Based Access to Information and Control for Interest-Based Ads Across CTV Ecosystem NEW YORK, Sept. 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the release of new guidelines for the implementation of...
Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability
NEW YORK, June 13, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today named Genie Barton and Lee Peeler with the 2024 "DAA Privacy Icon" award in recognition of their leadership in privacy self-regulation and accountability. While serving at the Council of Better Business...Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0
WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption NEW YORK, June 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising...Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon
Large Majorities of Respondents Want to Maintain AdChoices' Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives NEW YORK, April 2, 2024 /PRNewswire/ -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that...LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing
SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising. Publishers, marketers, and the broader ecosystem can leverage and build upon LiveRamp’s solutions with confidence they will endure beyond third-party signal loss. With this certification, companies can recognize LiveRamp as a partner tha
Read more news
Top Companies in United States
Top 10 companies in United States by revenue
Top 10 companies in United States by number of employees
Top 10 companies in United States by total funding amount
Frequently Asked Questions Regarding Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices, mobile AppChoices, PoliticalAds and Pri... Read More
