Top Companies Using Google Tag Manager

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5,346,338 companies using this technology

By Google

Google Tag Manager is a free tag management platform by Google that enables marketers to add, update, and manage website tags for conversion tracking, analytics, and remarketing without modifying website code.

Top industries utilizing this technology

Business Services
Retail
Manufacturing
Hospitality
Construction

1-10 of 5,346,338 Companies using Google Tag Manager

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1
Amazon
Technologies used by the company: 3,255
Amazon is a global e-commerce and cloud computing company founded in 1994 and headquartered in Seattle, Washington. The company operates through three main segments: North America, International, and Amazon Web Services (AWS). Amazon's retail platfor m offers millions of products across numerous categories through websites including amazon.com, amazon.ca, amazon.fr, amazon.de, and many others worldwide. The company manufactures electronic devices such as Kindle e-readers, Fire tablets, Fire TVs, and Echo smart speakers. Amazon provides services including AWS cloud computing, Kindle Direct Publishing for authors, marketplace platforms for third-party sellers, digital content streaming, and Amazon Prime membership program offering benefits like free shipping and media streaming. The company serves diverse customer segments including consumers, merchants, content creators, and enterprise clients across global markets. Read more
Additional technologies used by Amazon:
Apache Log4j
Ab Initio
Infinite Telecom
See 3,255 technologies
2
Walmart
Technologies used by the company: 2,828
Walmart Inc. engages in the operation of retail, wholesale, other units, and eCommerce worldwide. The company operates through three segments: Walmart U.S., Walmart International, and Sam's Club. It operates supercenters, supermarkets, hypermarkets, warehouse clubs, cash and carry stores, and discount stores under Walmart and Walmart Neighborhood Market brands; membership-only warehouse clubs; ecommerce websites, such as walmart.com.mx, walmart.ca, flipkart.com, PhonePe and other sites; and mobile commerce applications. The company offers grocery and consumables, including dairy, meat, bakery, deli, produce, dry, chilled or frozen packaged foods, alcoholic and nonalcoholic beverages, floral, snack foods, candy, other grocery items, health and beauty aids, paper goods, laundry and home care, baby care, pet supplies, and other consumable items; fuel, tobacco and other categories. It is also involved in the provision of health and wellness products covering pharmacy, optical and hearing services, and over-the-counter drugs and other medical products; and home and apparel including home improvement, outdoor living, gardening, furniture, apparel, jewelry, tools and power equipment, housewares, toys, seasonal items, mattresses and tire and battery centers. In addition, the company offers consumer electronics and accessories, software, video games, office supplies, appliances, and third-party gift cards. Further, it operates digital payment platforms; and offers financial services and related products, including money transfers, bill payments, money orders, check cashing, prepaid access, co-branded credit cards, installment lending, and earned wage access. Additionally, the company markets lines of merchandise under private brands, including Allswell, Athletic Works, Equate, and Free Assembly. Read more
Additional technologies used by Walmart:
BlackBerry Enterprise Server
Cinema 4D
Apache Log4j
See 2,828 technologies
3
Apple
Technologies used by the company: 2,511
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronal d Wayne, Apple has established itself as a global leader in innovation, known for creating premium products that integrate hardware, software, and services into a seamless ecosystem. The company's business model centers on delivering high-quality, user-friendly devices with distinctive industrial design and intuitive interfaces, complemented by a growing portfolio of digital services and subscription offerings. Apple operates through a vertically integrated approach, maintaining control over the entire product development process from design through manufacturing and retail distribution. The company's value proposition emphasizes product differentiation through proprietary technologies, seamless device integration, and a focus on user privacy and security. Apple serves diverse customer segments including tech enthusiasts, creative professionals, students, enterprises, and mass-market consumers through multiple channels including its iconic retail stores, online platforms, and authorized resellers worldwide. The company's integrated ecosystem strategy encourages customer loyalty by creating interconnected experiences across devices and services, positioning Apple as both a technology innovator and lifestyle brand. With substantial investments in research and development, Apple continues to explore emerging technologies while maintaining its commitment to design excellence, quality craftsmanship, and superior user experience that have defined the brand since its inception. Read more
Additional technologies used by Apple:
HEC-RAS
BlackBerry Enterprise Server
Cinema 4D
See 2,511 technologies
4
UnitedHealth Group
Technologies used by the company: 3,058
Founded in 1977, UnitedHealth Group is a leading health insurance and healthcare services company. The organization provides a comprehensive range of health insurance plans, including medical, dental, vision, and life insurance coverage for individua ls and businesses. UnitedHealth Group also offers healthcare delivery services, technology solutions, and pharmacy benefits management through its diverse portfolio of subsidiaries operating across multiple countries worldwide. Read more
Additional technologies used by UnitedHealth Group:
Apache Log4j
Ab Initio
Revolut for Business
See 3,058 technologies
5
Saudi Aramco
Technologies used by the company: 270
Aramco Services Company (ASC) is a contributor to the U.S. energy sector through employment, partnerships with energy peers and oil services companies, joint industry and academic collaborations, and research and technology development. The company i s headquartered in Houston and maintains offices in New York, Washington D.C., Boston, and Detroit. Read more
Additional technologies used by Saudi Aramco:
Cinema 4D
MATLAB
Core
See 270 technologies
6
CVS Health
Technologies used by the company: 2,913
CVS Health is building a world of health around every consumer. Their unmatched reach allows them to deliver high-quality, affordable health care when and how individuals choose. They are on a mission to deliver superior and more connected experience s, lower the cost of care and improve the health and well-being of those we serve. Read more
Additional technologies used by CVS Health:
rkt
CIENCE
JScript
See 2,913 technologies
7
McKesson
Technologies used by the company: 2,471
McKesson Corporation provides pharmaceuticals and medical supplies in the United States and internationally. The company operates in two segments, McKesson Distribution Solutions and McKesson Technology Solutions. The McKesson Distribution Solutions segment distributes branded and generic pharmaceutical drugs, and other healthcare-related products; and provides practice management, technology, clinical support, and business solutions to community-based oncology and other specialty practices. This segment also provides specialty pharmaceutical solutions for pharmaceutical manufacturers; and medical-surgical supply distribution, logistics, and other services to healthcare providers. In addition, this segment operates retail pharmacy chains in Europe and Canada, as well as supports independent pharmacy networks in North America and Europe; and supplies integrated pharmacy management systems, automated dispensing systems, and related services to retail, outpatient, central fill, specialty, and mail order pharmacies. This segment serves retail national accounts, including national and regional chains, food/drug combinations, mail order pharmacies, and mass merchandisers; and institutional healthcare providers, such as hospitals, health systems, integrated delivery networks, and long-term care providers, as well as offers its services to pharmaceutical manufacturers. The McKesson Technology Solutions segment provides clinical, financial, and supply chain management solutions to healthcare organizations. McKesson Corporation was founded in 1833 and is headquartered in San Francisco. Read more
Additional technologies used by McKesson:
BlackBerry Enterprise Server
Cinema 4D
Apache Log4j
See 2,471 technologies
8
Alphabet
Technologies used by the company: 81
Alphabet Inc. is a publicly traded multinational technology holding company headquartered in Mountain View, California, trading on the NASDAQ under the ticker symbol GOOGL. Founded in October 2015 as the parent holding company of Google, Alphabet ser ves as an umbrella organization for a diverse portfolio of businesses and subsidiaries. Its core subsidiary, Google, operates a broad range of widely used products and platforms including Google Search, Google Maps, Gmail, Android, Chrome, YouTube, Google Cloud, and Google Ads. Beyond Google, Alphabet's portfolio includes Verily Life Sciences, GV (venture capital), Calico (life sciences and longevity research), and X (moonshot research and development). The company generates revenue primarily through online advertising services, cloud computing, hardware products such as Pixel phones and Google Nest devices, and subscription-based services. Alphabet invests heavily in infrastructure, artificial intelligence, machine learning, and data analytics, maintaining a global business presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Read more
Additional technologies used by Alphabet:
MATLAB
Persona
Google Global Site Tag
See 81 technologies
9
RHI Magnesita
Technologies used by the company: 306
RHI Magnesita is a global supplier of refractory products, systems, and solutions used in high-temperature industrial processes. RHI Magnesita develops, produces, and supplies refractory materials such as magnesite-based products, bricks, and industr ial linings used in extreme heat environments. It serves industries including steel, cement, glass, and non-ferrous metals, offering end-to-end solutions from raw materials to installation, maintenance, and recycling. Read more
Additional technologies used by RHI Magnesita:
BlackBerry Enterprise Server
Core
SAP Integration Suite
See 306 technologies
10
Berkshire Hathaway
Technologies used by the company: 447
Berkshire Hathaway Inc. is a holding company that is headquartered in Omaha, Nebraska. Berkshire Hathaway and its subsidiaries engage in diverse business activities including insurance and reinsurance, utilities and energy, freight rail transportatio n, finance, manufacturing, retailing and services. Read more
Additional technologies used by Berkshire Hathaway:
Google Webmaster
BlackBerry Enterprise Server
Adobe Illustrator
See 447 technologies

Best Alternatives for Google Tag Manager

Usage statistics of alternative technologies to Google Tag Manager, based on Zoominfo's comprehensive dataset

Google Tag Manager DoubleClick Floodlight Adobe Activation Google Publisher Tag Twitter Universal Website Tag

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Additional top technologies lists

See additional lists of companies utilizing top technologies, ranked by revenue, size, and funding.

Frequently Asked Questions Regarding Google Tag Manager

What is the Google Tag Manager technology?

How many companies added the Google Tag Manager technology in the last month?

96052 companies added Google Tag Manager to their tech stack in the last month.

What is Google Tag Manager technology’s market share?

Google Tag Manager market share is 97.80% out of all the technologies in the same category.

What companies are using Google Tag Manager?

From the data gathered in Zoominfo, Amazon, Walmart, Apple, UnitedHealth Group, Saudi Aramco, are using the Google Tag Manager technology. You can see the full list in the above results table.

How many companies are using Google Tag Manager?

5346338 companies are using Google Tag Manager.

Which industries do companies commonly use Google Tag Manager for their needs?

Companies in Business Services, Retail, Manufacturing commonly use Google Tag Manager.

What are the best alternatives for Google Tag Manager?

According to Zoominfo’s data DoubleClick Floodlight, Adobe Activation, Google Publisher Tag, Twitter Universal Website Tag, are competitors of Google Tag Manager. For more information,

See more information about Google Tag Manager

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5,346,338 companies using this technology