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Top Companies Using Google Tag Manager

2,600,280 companies using this technology

By Google

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags - including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up a n account and manage your tags. Read more

22,139

Companies adopted this tech in the last month

6,464

Companies dropped this tech in the last month

93.90%

The market share of the technology in its category

Top industries utilizing this technology

  • Retail
  • Business Services
  • Hospitality
  • Manufacturing
  • Consumer Services

1-10 of 2,600,280 Companies using Google Tag Manager

Sort companies by

  1. 1
    Walmart

    Technologies used by the company: 2,743

  2. 2
    Amazon

    Technologies used by the company: 3,085

  3. 3
    Vitol

    Technologies used by the company: 214

  4. 4
    Pampa Energía

    Technologies used by the company: 68

  5. 5
    Saudi Aramco

    Technologies used by the company: 111

  6. 6
    Apple

    Technologies used by the company: 2,407

  7. 7
    UnitedHealth Group

    Technologies used by the company: 2,897

  8. 8
    CVS Health

    Technologies used by the company: 2,769

  9. 9
    ExxonMobil

    Technologies used by the company: 1,523

  10. 10
    Trafigura

    Technologies used by the company: 309

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Best Alternatives for Google Tag Manager

Usage statistics of alternative technologies to Google Tag Manager, based on Zoominfo's comprehensive dataset

Google Tag ManagerAdobe ActivationGoogle Publisher TagDoubleClick FloodlightTealium

Products owned by Google

A closer look at Google's additional technologies: understanding their comprehensive range of digital tools and creative solutions

Additional top technologies lists

See additional lists of companies utilizing top technologies, ranked by revenue, size, and funding.

Frequently Asked Questions regarding Google Tag Manager

What is the Google Tag Manager technology?
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags - including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags. For more information,
How many companies added the Google Tag Manager technology in the last month?
22139 companies added Google Tag Manager to their tech stack in the last month.
How many companies removed the Google Tag Manager technology in the last month?
6464 companies removed Google Tag Manager from their tech stack in the last month.
What is Google Tag Manager technology’s market share?
Google Tag Manager market share is 93.90% out of all the technologies in the same category.
What companies are using Google Tag Manager?
From the data gathered in Zoominfo, Walmart, Amazon, Vitol, Pampa Energía, Saudi Aramco, are using the Google Tag Manager technology. You can see the full list in the above results table.
How many companies are using Google Tag Manager?
2600280 companies are using Google Tag Manager.
Which industries do companies commonly use Google Tag Manager for their needs?
Companies in Retail, Business Services, Hospitality commonly use Google Tag Manager.
What are the best alternatives for Google Tag Manager?
According to Zoominfo’s data Adobe Activation, Google Publisher Tag, DoubleClick Floodlight, Tealium, are competitors of Google Tag Manager. For more information,
See more information about Google Tag Manager