Top Companies Using Operative

Products
Product
ZoomInfo Copilot
AI sales agent
GTM Workspace
AI workspace for smarter GTM
GTM Studio
Build and run GTM workflows triggered by buying signals
ZoomInfo MCP
Connect your AI to verified B2B data
Sales
Company and contact database
Marketing
Actionable ABM platform
Talent
Source the best and brightest
Operations
Lead routing and data quality
Data as a Service
ZoomInfo data for your GTM systems
Talent Autopilot
AI recruiting agent
Platform
Cloud partners
Ready, set, integrate
Platform overview
Connect industry-leading data across your entire tech stack
Marketplace
Unify teams, strategies, and data-driven technologies
Professional Services
Labs
Bring your AI and data-driven playbook to life
Data services
White glove services for large-scale and complex data requests
Enrich. Segment. Activate.
Solutions
Intelligence
Contact & company search
Define markets, discover ideal buyers
Lead generation
Convert contacts into pipeline
Buyer intent
Reach ready-to-buy prospects
Website visitor tracking
Turn page views into pipeline
Engagement
Sales automation
Streamline phone and email outreach
Conversation intelligence
Analyze every interaction
Website chat
Identify, engage, and route visitors
Web form optimization
Ask for less, deliver more
Ads audiences
Paid social on your target accounts
Orchestration
Workflows
Kickstart go-to-market activities
CRM enrichment
Clean, updated CRM
Predictive modeling
Meet your next customer
Data management
Automate engagement-ready data
Zoominfo in ChatGPT
Verified B2B intelligence in ChatGPT
Enterprise
Transformative solutions for industry leaders
API
Deliver data across business systems & workflows
Our Data
Overview
Global coverage
GTM Developers
Resources
Learn
Blog
Case studies
Resource center
Events
AI sales coach
Free tools
GTM plays
Help center
Company
About us
Careers
Partner program
Newsroom
Pricing

Filter Companies By

You're signed out.

15,336 companies using this technology

By Operative

Operative is a provider of advertising business management solutions for digital publishers, broadcasters, agencies, and cable networks worldwide.

Top industries utilizing this technology

Manufacturing
Business Services
Retail
Hospitality
Construction

1-10 of 15,336 Companies using Operative

Sort companies by

Revenue

1
Amazon
Technologies used by the company: 3,036
Amazon is a global e-commerce and cloud computing company founded in 1994 and headquartered in Seattle, Washington. The company operates through three main segments: North America, International, and Amazon Web Services (AWS). Amazon's retail platfor m offers millions of products across numerous categories through websites including amazon.com, amazon.ca, amazon.fr, amazon.de, and many others worldwide. The company manufactures electronic devices such as Kindle e-readers, Fire tablets, Fire TVs, and Echo smart speakers. Amazon provides services including AWS cloud computing, Kindle Direct Publishing for authors, marketplace platforms for third-party sellers, digital content streaming, and Amazon Prime membership program offering benefits like free shipping and media streaming. The company serves diverse customer segments including consumers, merchants, content creators, and enterprise clients across global markets. Read more
Additional technologies used by Amazon:
Apache Log4j
Ab Initio
Infinite Telecom
See 3,036 technologies
2
Walmart
Technologies used by the company: 2,645
Walmart Inc. engages in the operation of retail, wholesale, other units, and eCommerce worldwide. The company operates through three segments: Walmart U.S., Walmart International, and Sam's Club. It operates supercenters, supermarkets, hypermarkets, warehouse clubs, cash and carry stores, and discount stores under Walmart and Walmart Neighborhood Market brands; membership-only warehouse clubs; ecommerce websites, such as walmart.com.mx, walmart.ca, flipkart.com, PhonePe and other sites; and mobile commerce applications. The company offers grocery and consumables, including dairy, meat, bakery, deli, produce, dry, chilled or frozen packaged foods, alcoholic and nonalcoholic beverages, floral, snack foods, candy, other grocery items, health and beauty aids, paper goods, laundry and home care, baby care, pet supplies, and other consumable items; fuel, tobacco and other categories. It is also involved in the provision of health and wellness products covering pharmacy, optical and hearing services, and over-the-counter drugs and other medical products; and home and apparel including home improvement, outdoor living, gardening, furniture, apparel, jewelry, tools and power equipment, housewares, toys, seasonal items, mattresses and tire and battery centers. In addition, the company offers consumer electronics and accessories, software, video games, office supplies, appliances, and third-party gift cards. Further, it operates digital payment platforms; and offers financial services and related products, including money transfers, bill payments, money orders, check cashing, prepaid access, co-branded credit cards, installment lending, and earned wage access. Additionally, the company markets lines of merchandise under private brands, including Allswell, Athletic Works, Equate, and Free Assembly. Read more
Additional technologies used by Walmart:
BlackBerry Enterprise Server
Cinema 4D
Apache Log4j
See 2,645 technologies
3
Apple
Technologies used by the company: 2,335
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronal d Wayne, Apple has established itself as a global leader in innovation, known for creating premium products that integrate hardware, software, and services into a seamless ecosystem. The company's business model centers on delivering high-quality, user-friendly devices with distinctive industrial design and intuitive interfaces, complemented by a growing portfolio of digital services and subscription offerings. Apple operates through a vertically integrated approach, maintaining control over the entire product development process from design through manufacturing and retail distribution. The company's value proposition emphasizes product differentiation through proprietary technologies, seamless device integration, and a focus on user privacy and security. Apple serves diverse customer segments including tech enthusiasts, creative professionals, students, enterprises, and mass-market consumers through multiple channels including its iconic retail stores, online platforms, and authorized resellers worldwide. The company's integrated ecosystem strategy encourages customer loyalty by creating interconnected experiences across devices and services, positioning Apple as both a technology innovator and lifestyle brand. With substantial investments in research and development, Apple continues to explore emerging technologies while maintaining its commitment to design excellence, quality craftsmanship, and superior user experience that have defined the brand since its inception. Read more
Additional technologies used by Apple:
HEC-RAS
BlackBerry Enterprise Server
Cinema 4D
See 2,335 technologies
4
UnitedHealth Group
Technologies used by the company: 2,809
Founded in 1977, UnitedHealth Group is a leading health insurance and healthcare services company. The organization provides a comprehensive range of health insurance plans, including medical, dental, vision, and life insurance coverage for individua ls and businesses. UnitedHealth Group also offers healthcare delivery services, technology solutions, and pharmacy benefits management through its diverse portfolio of subsidiaries operating across multiple countries worldwide. Read more
Additional technologies used by UnitedHealth Group:
Apache Log4j
Ab Initio
Revolut for Business
See 2,809 technologies
5
CVS Health
Technologies used by the company: 2,625
CVS Health is a diversified healthcare company providing healthcare services, pharmacy care, health benefits, and consumer health solutions. Its businesses include CVS Pharmacy, CVS Caremark, CVS Specialty, Aetna, and Oak Street Health. The company s erves individuals, employers, health plans, and government organizations through retail pharmacies, prescription benefit management, specialty pharmacy, insurance, primary care, and other healthcare services, with a focus on improving access, affordability, and health outcomes. Read more
Additional technologies used by CVS Health:
BlackBerry Enterprise Server
Apache Log4j
IBM CICS
See 2,625 technologies
6
Volkswagen
Technologies used by the company: 1,112
Volkswagen AG manufactures automobiles and commercial vehicles in Europe, Germany, North America, South America, the Asia-Pacific, and internationally. It operates through three segments: Passenger Cars and Light Commercial Vehicles; Commercial Vehic les; and Financial Services. The Passenger Cars and Light Commercial Vehicles segment develops vehicles, engines and motors, vehicle software, and vehicle batteries; produces and sells passenger cars and light commercial vehicles, and the parts. This segment also offers compact cars, luxury vehicles, and motorcycles, as well as mobility solutions. The Commercial Vehicles segment engages in the development of vehicles, engines, and motors; production and sale of trucks and buses, parts, and related services. Read more
Additional technologies used by Volkswagen:
HSQLDB
SAP Business Warehouse
BlackBerry Enterprise Server
See 1,112 technologies
7
RHI Magnesita
Technologies used by the company: 320
RHI Magnesita is a global supplier of refractory products, systems, and solutions used in high-temperature industrial processes. RHI Magnesita develops, produces, and supplies refractory materials such as magnesite-based products, bricks, and industr ial linings used in extreme heat environments. It serves industries including steel, cement, glass, and non-ferrous metals, offering end-to-end solutions from raw materials to installation, maintenance, and recycling. Read more
Additional technologies used by RHI Magnesita:
BlackBerry Enterprise Server
Core
SAP Integration Suite
See 320 technologies
8
Microsoft
Technologies used by the company: 3,137
Microsoft Corp. engages in the provision of developing and marketing software and hardware services. Its products include operating systems for computing devices, servers, phones and intelligent devices. It also offers server applications for distrib uted computing environments, productivity applications, business solution applications, desktop and server management tools, software development tools, video games, and online advertising. It operates through the following segments: Productivity and Business Processes, Intelligent Cloud, and More Personal Computing. The Productivity and Business Processes segment consists of products and cloud services in portfolio of productivity, communication, and information services. It comprises of office commercial, office consumer, and Microsoft Enterprise Services dynamics business solutions. The Intelligent Cloud segment offers hybrid server products and cloud services. It comprises of server products and cloud services and enterprise services. The More Personal Computing segment comprises of windows, devices, gaming, and search advertising. The company was founded by William Henry Gates III in 1975 and is headquartered in Redmond, WA. Read more
Additional technologies used by Microsoft:
sentry.io
QEMU
IBM Rational Rose
See 3,137 technologies
9
Cencora
Technologies used by the company: 531
Established in 2023 and headquartered in Pennsylvania, Cencora is a leading pharmaceutical solutions organization focused on improving the lives of people and animals around the world. The company provides a broad range of services and solutions acro ss the pharmaceutical supply chain, supporting manufacturers, healthcare providers, pharmacies, and other partners. Cencora helps connect innovative medicines and healthcare products with patients while advancing access, efficiency, and better health outcomes globally. Read more
Additional technologies used by Cencora:
IBM SPSS
MATLAB
Microsoft Project
See 531 technologies
10
NHS
Technologies used by the company: 629
The NHS (National Health Service) is the publicly funded healthcare system in the United Kingdom that provides comprehensive medical services, diagnostic care, and health information to the population. Founded in 1948, the NHS operates hospitals, cli nics, and digital health platforms across the UK, offering both emergency and routine healthcare services. The organization maintains an extensive online presence through its website, providing medical guidance, appointment booking services, and health resources to patients. As one of the world's largest healthcare systems, the NHS delivers a wide range of services including primary care, specialized treatments, mental health support, and preventative healthcare programs. Read more
Additional technologies used by NHS:
BlackBerry Enterprise Server
Adobe Illustrator
IBM SPSS
See 629 technologies

Best Alternatives for Operative

Usage statistics of alternative technologies to Operative, based on Zoominfo's comprehensive dataset

DoubleClick Conversion Twitter Conversion tracking YourAddChoices Operative Network Advertising Initiative Opt Out

Additional top technologies lists

See additional lists of companies utilizing top technologies, ranked by revenue, size, and funding.

Frequently Asked Questions Regarding Operative

What is the Operative technology?

Operative is a provider of advertising business management solutions for digital publishers, broadcasters, agencies, and cable networks worldwide. For more information,

How many companies added the Operative technology in the last month?

536 companies added Operative to their tech stack in the last month.

What is Operative technology’s market share?

Operative market share is 4.49% out of all the technologies in the same category.

What companies are using Operative?

From the data gathered in Zoominfo, Amazon, Walmart, Apple, UnitedHealth Group, CVS Health, are using the Operative technology. You can see the full list in the above results table.

How many companies are using Operative?

15336 companies are using Operative.

Which industries do companies commonly use Operative for their needs?

Companies in Manufacturing, Business Services, Retail commonly use Operative.

What are the best alternatives for Operative?

According to Zoominfo’s data DoubleClick Conversion, Twitter Conversion tracking, YourAddChoices, Network Advertising Initiative Opt Out, are competitors of Operative. For more information,

See more information about Operative