Top Companies Using PRIZM

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ZoomInfo Copilot
AI sales agent
GTM Workspace
AI workspace for smarter GTM
GTM Studio
Build and run GTM workflows triggered by buying signals
ZoomInfo MCP
Connect your AI to verified B2B data
Sales
Company and contact database
Marketing
Actionable ABM platform
Talent
Source the best and brightest
Operations
Lead routing and data quality
Data as a Service
ZoomInfo data for your GTM systems
Talent Autopilot
AI recruiting agent
Platform
Cloud partners
Ready, set, integrate
Platform overview
Connect industry-leading data across your entire tech stack
Marketplace
Unify teams, strategies, and data-driven technologies
Professional Services
Labs
Bring your AI and data-driven playbook to life
Data services
White glove services for large-scale and complex data requests
Enrich. Segment. Activate.
Solutions
Intelligence
Contact & company search
Define markets, discover ideal buyers
Lead generation
Convert contacts into pipeline
Buyer intent
Reach ready-to-buy prospects
Website visitor tracking
Turn page views into pipeline
Engagement
Sales automation
Streamline phone and email outreach
Conversation intelligence
Analyze every interaction
Website chat
Identify, engage, and route visitors
Web form optimization
Ask for less, deliver more
Ads audiences
Paid social on your target accounts
Orchestration
Workflows
Kickstart go-to-market activities
CRM enrichment
Clean, updated CRM
Predictive modeling
Meet your next customer
Data management
Automate engagement-ready data
Zoominfo in ChatGPT
Verified B2B intelligence in ChatGPT
Enterprise
Transformative solutions for industry leaders
API
Deliver data across business systems & workflows
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21 companies using this technology

PRIZM is a consumer segmentation system that classifies households into distinct lifestyle types based on demographic and consumer behavior data to help businesses target marketing efforts and understand their customers.

Top industries utilizing this technology

Business Services
Advertising & Marketing
HR & Staffing
Media & Internet
Manufacturing

1-10 of 21 Companies using PRIZM

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Revenue

1
Johnson & Johnson Services Inc
Technologies used by the company: 1,323
Johnson & Johnson is a global healthcare company that develops pharmaceuticals and medical technologies. It provides innovative medicines, surgical products, and medical devices used in areas such as oncology, immunology, neuroscience, and cardiovasc ular care, serving healthcare providers and patients worldwide. Read more
Additional technologies used by Johnson & Johnson Services Inc:
Adobe Illustrator
Cinema 4D
MarkLogic
See 1,323 technologies
2
MSC
Technologies used by the company: 439
Founded in 1970 and headquartered in Geneva, Switzerland, MSC Mediterranean Shipping Company is an international shipping line. The company operates in all major ports of the world.
Additional technologies used by MSC:
BlackBerry Enterprise Server
Microsoft Project
LabVIEW
See 439 technologies
3
Cummins
Technologies used by the company: 1,465
Cummins Inc., together with its subsidiaries, designs, manufactures, distributes, and services diesel and natural gas engines, and engine-related component products worldwide. It operates through Engine, Distribution, Components, and Power Systems se gments. The Engine segment manufactures and markets a range of diesel and natural gas powered engines under the Cummins and other customer brand names for the heavy- and medium-duty truck, bus, recreational vehicle, light-duty automotive, construction, mining, marine, rail, oil and gas, defense, and agricultural markets. This segment also offers new parts and services, as well as remanufactured parts and engines. The Distribution segment distributes parts, engines, and power generation products; and provides service solutions, such as maintenance contracts, engineering services, and integrated products. The Components segment offers emission solutions, including custom engineering systems and integrated controls, oxidation catalysts, particulate filters, selective catalytic reduction systems, and engineered components; and turbochargers for light-duty, mid-range, heavy-duty, and high-horsepower diesel markets. This segment also provides air and fuel filters, fuel water separators, lube and hydraulic filters, coolants, fuel additives, and other filtration systems; and fuel systems for heavy-duty on-highway diesel engine applications, as well as remanufactures fuel systems. The Power Generation segment offers components that back-up and prime power generators, controls, paralleling systems, and transfer switches, as well as A/C generator/alternator products under the Stamford, AVK, and Markon brands. Cummins Inc. sells its products to original equipment manufacturers, dealers/distributors, and end users. The company was formerly known as Cummins Engine Company and changed its name to Cummins Inc. in 2001. Cummins Inc. was founded in 1919 and is headquartered in Columbus, IN. Read more
Additional technologies used by Cummins:
BlackBerry Enterprise Server
Apache Log4j
Mastercam
See 1,465 technologies
4
Halliburton
Technologies used by the company: 1,136
Halliburton is one of the world's largest providers of products and services to the global energy industry, headquartered in Houston, Texas. Founded in 1919, the company employs more than 45,000 people representing 130 nationalities across operations in more than 80 countries. Halliburton is a publicly traded company listed on the New York Stock Exchange under the ticker symbol HAL. The company operates through two primary business segments: Completion and Production, and Drilling and Evaluation. The Completion and Production segment delivers production enhancement services including stimulation, sand control, cementing, well completion tools, artificial lift systems, electrical submersible pumps, coiled tubing, hydraulic workover, pipeline and process services, and specialty chemicals. The Drilling and Evaluation segment provides drilling fluid systems, wireline and perforating services, drill bits, formation evaluation, subsurface data acquisition, testing and subsea services, and cloud-based digital and artificial intelligence solutions for reservoir and production management. Read more
Additional technologies used by Halliburton:
BlackBerry Enterprise Server
Adobe Illustrator
Cinema 4D
See 1,136 technologies
5
Mayo Clinic
Technologies used by the company: 1,261
Mayo Clinic is a nonprofit global healthcare organization specializing in integrated clinical practice, education, and medical research. Founded in 1864, the institution operates numerous hospitals and clinics across multiple international locations, offering comprehensive medical services including specialized neurological care, dialysis, and hospice services. Mayo Clinic is recognized for its multidisciplinary approach to patient care, bringing together specialists from various medical fields to address complex health conditions. The organization maintains extensive research facilities and educational programs that contribute to medical advancement and healthcare innovation worldwide. Read more
Additional technologies used by Mayo Clinic:
Adobe Illustrator
Apache Log4j
Microsoft Project
See 1,261 technologies
6
Protective
Technologies used by the company: 588
Protective Life Corporation is a leading provider of life insurance, annuity, and asset protection solutions dedicated to helping individuals and families safeguard their financial futures. Through its subsidiaries, the company delivers a broad range of products designed to support long-term security, retirement planning, and wealth preservation. Guided by a people-first philosophy, Protective emphasizes integrity, reliability, and a commitment to honoring its promises to customers, partners, employees, and communities. With a strong foundation of financial stability and a long-term strategic focus, the company combines personalized service with innovative solutions to address evolving protection needs. Headquartered in Birmingham, Alabama, Protective operates with a dynamic workforce and maintains a strong presence across key regions in the United States. As a subsidiary of Dai-ichi Life Holdings, Inc., Protective benefits from global expertise while remaining focused on delivering dependable protection and trusted service in the markets it serves. Read more
Additional technologies used by Protective:
BlackBerry Enterprise Server
MATLAB
Faxcom
See 588 technologies
7
Pearson
Technologies used by the company: 1,766
Pearson is a global leader in educational publishing and media. Founded in 1844, the company provides educational content, assessment tools, and digital learning solutions across multiple platforms. Pearson offers comprehensive educational services s panning from early childhood through professional development, with operations in North America, Europe, Asia, and other regions worldwide. The company's portfolio includes digital learning platforms, textbooks, assessment services, and specialized educational resources. As an international media company, Pearson's operations also encompass publishing through the Penguin Group and business information through the Financial Times Group, serving educational institutions, corporations, and individual learners globally. Read more
Additional technologies used by Pearson:
BlackBerry Enterprise Server
Cinema 4D
Apache Log4j
See 1,766 technologies
8
Clayton
Technologies used by the company: 463
Clayton Homes, a subsidiary of Berkshire Hathaway, is a leading builder of manufactured and modular homes in the U.S. Headquartered in Maryville, Tennessee, and founded in 1956, Clayton Homes offers affordable, energy-efficient housing solutions thro ugh its network of home centers and factories. Read more
Additional technologies used by Clayton:
IBM SPSS
Adobe Illustrator
Microsoft Project
See 463 technologies
9
Herschend Family Entertainment
Technologies used by the company: 266
Herschend Experiences is the largest family-held themed attractions company, offering unique attractions including theme parks, water parks, aquariums, and immersive experiences worldwide. Their mission is to create memorable experiences that bring f amilies closer together, driven by a culture of hospitality known as 'Heartspitality.' With a focus on making a positive impact in communities, Herschend aims to deliver joy and warmth to every guest. Upcoming projects include the SongTeller Hotel and Silver Dollar City Resort, enhancing their portfolio of family-friendly destinations. Read more
Additional technologies used by Herschend Family Entertainment:
Core
Final Cut Pro
Microsoft 365
See 266 technologies
10
University of Toronto
Technologies used by the company: 1,008
The University of Toronto is a globally top-ranked public research university located in Toronto, Ontario, Canada. Founded in 1827, it offers comprehensive undergraduate, graduate, and professional programs across numerous disciplines including scien ces, humanities, medicine, engineering, business, and law. The institution is known for its rigorous academic standards, extensive research activities, and diverse international community. With multiple campuses throughout the Toronto area, the university provides educational opportunities to thousands of students while contributing significantly to academic research and innovation in Canada and worldwide. Read more
Additional technologies used by University of Toronto:
BlackBerry Enterprise Server
Adobe Illustrator
MarkLogic
See 1,008 technologies

Best Alternatives for PRIZM

Usage statistics of alternative technologies to PRIZM, based on Zoominfo's comprehensive dataset

Rapleaf Quantcast comScore Eyeota Clickagy PRIZM

Additional top technologies lists

See additional lists of companies utilizing top technologies, ranked by revenue, size, and funding.

Frequently Asked Questions Regarding PRIZM

What is the PRIZM technology?

What is PRIZM technology’s market share?

PRIZM market share is 0.02% out of all the technologies in the same category.

What companies are using PRIZM?

From the data gathered in Zoominfo, Johnson & Johnson Services Inc, MSC, Cummins, Halliburton, Mayo Clinic, are using the PRIZM technology. You can see the full list in the above results table.

How many companies are using PRIZM?

21 companies are using PRIZM.

Which industries do companies commonly use PRIZM for their needs?

Companies in Business Services, Advertising & Marketing, HR & Staffing commonly use PRIZM.

What are the best alternatives for PRIZM?

According to Zoominfo’s data Rapleaf, Quantcast, comScore, Eyeota, Clickagy, are competitors of PRIZM. For more information,

See more information about PRIZM