What is Willful?
Founded in 2017, Willful operates at the intersection of legal technology and personal finance. The company provides a streamlined, user-friendly interface that allows individuals to create legally binding wills and power of attorney documents online. By removing the traditional barriers of high legal fees and complex administrative processes, Willful has democratized access to essential estate planning services. Its market position is defined by a commitment to simplifying complex legal workflows through intuitive software, catering to a growing demographic of digital-native consumers who prioritize efficiency and accessibility in their financial and legal affairs.
How much funding has Willful raised?
Willful has raised a total of $750K across 1 funding round:
Debt
$750K
Debt (2021): $750K with participation from Michele Romanow
Key Investors in Willful
Michele Romanow
A prominent Canadian entrepreneur and venture capitalist known for her expertise in scaling technology companies and her role as a lead investor in high-growth digital platforms.
What's next for Willful?
With the successful closure of this major enterprise-level funding, Willful is poised to enter a new phase of operational scaling. The strategic roadmap likely involves expanding its product suite to include more comprehensive wealth transfer tools and deepening its integration with existing financial service ecosystems. As the company matures, the focus will shift toward sustainable growth and increasing its footprint within the North American market. By maintaining its trajectory of innovation, Willful is well-equipped to address the evolving needs of modern families, ensuring that digital estate management remains a core component of personal financial health.
See full Willful company page
