What is Willful?
Founded in 2017 and headquartered in Toronto, Ontario, Canada, Willful operates within the burgeoning fintech landscape. The company's core offering is a user-friendly platform for creating legal online wills, addressing a critical need for accessible and affordable estate planning solutions. Willful aims to demystify the legal process, making it straightforward for individuals to secure their legacy and provide for their loved ones.
How much funding has Willful raised?
Willful has raised a total of $750K across 1 funding round:
Debt
$750K
Debt (2021): $750K with participation from Michele Romanow
Key Investors in Willful
Michele Romanow
Michele Romanow is an investor known for her involvement in various technology and innovation ventures. Her participation suggests a strategic interest in disruptive fintech solutions.
What's next for Willful?
The recent major strategic investment signals a pivotal phase for Willful, likely enabling accelerated expansion of its service offerings and market reach. This enterprise-level backing suggests a focus on scaling operations, enhancing technological capabilities, and potentially exploring new verticals within the legal tech and fintech spaces. Willful is poised to further solidify its leadership in the digital will market, leveraging this capital to drive innovation and customer acquisition.
See full Willful company page