Willful
Insurance · Canada · 11-50 Employees
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Overview
Headquarters
488 Wellington St W 204, Toronto, Ontari...Phone Number
(888) 213-0516Website
www.willful.coRevenue
<$5 MillionIndustry
ZI Rank: 2
Signal Type
Dec
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ZI Rank
3
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2
About Willful
Founded in 2017, Willful is a fintech company that offers legal online wills. The company is headquartered in Toronto, Ontario, Canada.Explore more
Willful Org Chart
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Revenue
Number of Employees
Type
Funding
Founded In
Company Profile Activity
Activity Insights
Willful is experiencing very low activity levels compared to other companies in the Insurance sector.
What does this means?
Willful is drawing exceptional interest within the Insurance industry, suggesting notable developments or strong market momentum, learn more about Willful.
Willful financials insights
Gather financial insights about Willful, including details on funding rounds, investors, total funding, and acquisitions, to gain a comprehensive understanding of their financial strategy.
2021
Debt
$750K
Willful Tech Stack
A closer look at the technologies used by Willful
Most Recent Scoops
Hiring Plans
Willful has more open roles in Marketing than it has had at any time in the past 12 months. Technologies mentioned include: Figma, and Truly. Areas of expertise include: Marketing.
Hiring Plans
Funding
Promotion
Management Move
Barry O'Sullivan has been promoted from Product Design Lead to the role of Director, Design.
Funding
Willful News & Media
Study: Canadians' financial optimism declines as tariffs, rising unemployment, and costs of living worsen economic pressures
Willful's The Great Delay 2025 Report sees Canadians continuing to delay key financial milestones TORONTO, Oct. 30, 2025 /PRNewswire-PRWeb/ -- New research from Willful, Canada's leading online estate planning platform, shows that Canadians' financial optimism is slipping as tariffs, job...Poll: Canadians want estate planning support from their financial advisor, yet nearly half (46%) say it's never discussed
Data reveals Canadians are unprepared for The Great Wealth Transfer. Willful launches new financial advisor product to help close the gap. TORONTO, Sept. 15, 2025 /PRNewswire-PRWeb/ -- While Canada is undergoing its largest-ever wealth transfer, with $1 trillion in assets expected to...Survey: Squeezed by inflation, nearly half of Canadians say they're in a worse financial shape than they were in January 2024
Willful's The Great Delay report reveals almost 3 in 4 (72%) Canadians have put off financial goals as economic pressures shift priorities TORONTO, Nov. 4, 2024 /PRNewswire-PRWeb/ -- New research from Canada's leading online estate planning platform Willful reveals Canadians are feeling...Willful places No. 93 on The Globe and Mail's sixth annual ranking of Canada's Top Growing Companies
Online estate planning provider Willful saw 453% revenue growth over the past 3 years, earning a spot on the 6th annual Top Growing Companies list. WELLINGTON, ON, Sept. 27, 2024 /PRNewswire-PRWeb/ -- Canada's top do-it-yourself estate planning company Willful is pleased to announce it...
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Founded in 2017, Willful is a fintech company that offers legal online wills. The company is headquartered in Toronto, Ontario, Canada.... Read More
