What is Umbel?
Founded in 2010 and headquartered in Austin, Texas, Umbel operates a sophisticated data management platform. The company empowers prominent organizations within the sports, membership, and entertainment sectors to acquire, activate, and analyze their customer data. By leveraging Umbel's technology, these clients aim to deepen customer engagement, drive revenue growth, and foster long-term loyalty. The platform's capabilities are crucial for businesses seeking to derive actionable insights from their customer data assets.
How much funding has Umbel raised?
Umbel has raised a total of $24.5M across 3 funding rounds:
Series A
$3.7M
Private Equity
$799K
Series B
$20M
Series A (2012): $3.7M with participation from Austin Ventures LP
Private Equity (2012): $799K, investors not publicly disclosed
Series B (2015): $20M supported by Cielo Private Equity
Key Investors in Umbel
Cielo Private Equity
Cielo Private Equity is a firm specializing in identifying and executing private equity investment opportunities, aiming to enhance client portfolios through strategic capital allocation. They focus on connecting investors with lucrative prospects in the private equity space.
Austin Ventures LP
Austin Ventures is a prominent Texas-based investment firm with a long history of supporting company growth, focusing on early-stage and middle-market businesses with a patient, long-term investment approach. They are dedicated to building outstanding companies.
What's next for Umbel?
With the recent major strategic investment, Umbel is poised for accelerated growth and further development of its data management and analytics capabilities. This capital infusion is expected to fuel expansion into new markets, enhance product innovation, and strengthen its competitive position in the customer data platform (CDP) landscape. The company's focus on sports, memberships, and entertainment suggests a strategic intent to deepen its specialization within these high-engagement industries, potentially leading to new feature sets tailored to the unique needs of these sectors. Continued investment in data science and AI will likely be a key component of Umbel's future strategy.
See full Umbel company page
