What is Troo Good?
Founded in 2018, Troo Good is a prominent player in the healthy food industry, specializing in millet-based snacks. Their product portfolio includes popular items such as chikkis, protein bars, and Nutri bars, all designed to bridge the gap between enjoyable, nutritious living and affordability. The company's mission centers on making healthy eating accessible and budget-friendly for a wider consumer base, positioning itself as a key innovator in the functional food market.
How much funding has Troo Good raised?
Troo Good has raised a total of $16.4M across 2 funding rounds:
Series A
$7.4M
Other Financing Round
$9M
Series A (2021): $7.4M, investors not publicly disclosed
Other Financing Round (2024): $9M led by Puro Wellness Pvt and OAKS Asset Management (Formerly Alpha Capital
Key Investors in Troo Good
Puro Wellness Pvt
Puro Wellness Pvt. Ltd. is a wellness-focused entity dedicated to promoting good health through its product range. They aim to provide accessible health solutions for individuals seeking to improve their well-being, targeting health-conscious consumers.
OAKS Asset Management (Formerly Alpha Capital
OAKS Asset Management is a private equity firm specializing in mid-market investments, particularly in scalable consumer businesses founded by experienced entrepreneurs in India. They provide growth capital and strategic insights, focusing on companies with strong balance sheets.
What's next for Troo Good?
With the recent influx of capital, Troo Good is poised for accelerated growth and strategic market penetration. The company's focus on millet-based products aligns with growing consumer demand for healthier, sustainable food options. This major strategic investment will likely enable Troo Good to scale its operations, enhance its product offerings, and potentially explore new distribution channels. The company's trajectory suggests a strong emphasis on innovation and market leadership within the burgeoning healthy snack industry.
See full Troo Good company page
