What is Aura Bora?
Aura Bora operates at the intersection of wellness and premium beverage innovation. The company distinguishes itself by utilizing real herbs, fruits, and flowers to create complex flavor profiles such as Cactus Rose and Lavender Cucumber. By eliminating sugar, calories, and sodium, the brand caters to health-conscious consumers who demand transparency in ingredient sourcing. Beyond its product line, the company maintains a commitment to environmental stewardship, allocating a portion of its revenue to climate action initiatives. This dual focus on product quality and corporate responsibility has solidified its reputation as a purpose-driven leader in the sparkling water category.
How much funding has Aura Bora raised?
Aura Bora has raised a total of $2M across 1 funding round:
Angel/Seed
$2M
Angel/Seed (2021): $2M with participation from Balanced Breakfast, SKU, Scott Eastwood, Leon Chen, and Marley D. Williams
Key Investors in Aura Bora
Balanced Breakfast
Balanced Breakfast is an international organization that fosters community among music industry professionals through meetups, concerts, and festivals, while providing comprehensive digital marketing services.
Scott Eastwood
Scott Eastwood is an artist known for his unique creations using paper maché and mixed media, catering to art enthusiasts and collectors who appreciate contemporary and innovative designs.
SKU
Undisclosed investor participating in the funding round.
What's next for Aura Bora?
With the recent capital deployment, Aura Bora is poised to accelerate its strategic roadmap, focusing on broader distribution channels and enhanced brand visibility. The company is expected to leverage these funds to refine its direct-to-consumer strategy while simultaneously pursuing aggressive retail partnerships. As the beverage industry continues to shift toward natural, functional ingredients, Aura Bora is well-positioned to capture additional market share. Future growth will likely center on product line diversification and operational efficiencies, ensuring the brand remains at the forefront of the premium sparkling water segment.
See full Aura Bora company page
