What is Smartify?
Smartify is recognized globally as a premier guide for arts and culture, serving millions of users at prominent institutions such as Tower Bridge, the Acropolis Museum, the Smithsonian, and the National Gallery. The company's award-winning platform masterfully blends innovative technology with compelling storytelling and educational content to connect people with cultural experiences. This strategic approach has positioned Smartify as a leader in digitizing and enhancing cultural engagement.
How much funding has Smartify raised?
Smartify has raised a total of $3.2M across 2 funding rounds:
Unspecified
$1.3M
Other Financing Round
$1.9M
Unspecified (2020): $1.3M with participation from Pembroke
Other Financing Round (2025): $1.9M led by Mountside Ventures, Pembroke VCT, and Metavallon
Key Investors in Smartify
Mountside Ventures
Mountside Ventures is a European accelerator and early-stage advisory firm that specializes in helping startups secure institutional funding, with a focus on Series A and B rounds. They offer expertise in interim CFO support and fundraising strategy.
Pembroke VCT
Pembroke VCT is a venture capital trust focused on growth-stage companies across diverse sectors including design, education, and digital services. They aim to support ambitious founders with disruptive business models and leverage resources from Oakley Capital Group.
Metavallon
Metavallon VC is an early-stage venture capital fund that invests in technology startups with a strong connection to Greece, providing funding and hands-on support. Their investment focus includes transportation, energy, AI, and healthtech.
What's next for Smartify?
The recent major strategic investment signals a new phase of expansion and development for Smartify. With substantial capital now available, the company is poised to further enhance its technological offerings, broaden its content library, and potentially scale its operations to new markets. This funding will likely fuel advancements in interactive features, personalized user experiences, and deeper integration with cultural institutions, solidifying Smartify's role in the evolving landscape of arts and culture accessibility.
See full Smartify company page
