What is SessionM?
Headquartered in Boston, SessionM operates as a sophisticated customer engagement and loyalty platform designed for the enterprise sector. The company provides a comprehensive suite of software tools that empower marketers to design, implement, and optimize loyalty programs across both digital and physical retail channels. By leveraging real-time customer data management, dynamic audience segmentation, and omnichannel campaign orchestration, SessionM enables brands in the retail, restaurant, and airline sectors to deliver highly personalized experiences.
The platform's core value proposition lies in its ability to integrate disparate data touchpoints into unified customer profiles. This capability, supported by a robust real-time rules engine, allows for the automated triggering of targeted responses and promotional offers at the point of sale. Following its acquisition by Mastercard in 2019, the platform has continued to serve as a vital asset within the Mastercard Services portfolio, further extending its reach in driving customer retention and long-term profitability for global brands.
How much funding has SessionM raised?
SessionM has raised a total of $97.3M across 5 funding rounds:
Series A
$6.5M
Series B
$20M
Series C
$12M
Series D
$35M
Series E
$23.8M
Series A (2011): $6.5M with participation from Kleiner Perkins Caufield & Byers and Highland Capital Partners
Series B (2012): $20M led by Charles River
Series C (2015): $12M supported by Kleiner Perkins, Charles River, Highland Capital Partners, Commerce Ventures, and Causeway Media Partners
Series D (2016): $35M featuring General Atlantic, Kleiner Perkins Caufield & Byers, Charles River, Causeway Media Partners, and Highland Capital Partners
Series E (2018): $23.8M backed by Kleiner Perkins Caufield & Byers, Salesforce Ventures, Highland Capital, Causeway Media Partners, CRV, and General Atlantic
Key Investors in SessionM
Kleiner Perkins Caufield & Byers
A Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology and life science companies, backing founders across consumer, enterprise, healthcare, and climate tech.
General Atlantic
A global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, and technology.
Salesforce Ventures
The corporate investment arm of Salesforce, focusing on cloud-based solutions and CRM technology to help businesses transform their customer relationships through innovative software.
What's next for SessionM?
Following its acquisition by Mastercard, the strategic focus for the SessionM technology stack has shifted toward deep integration within the broader Mastercard Services ecosystem. This transition allows the platform to leverage global payment data and financial insights to enhance loyalty program efficacy. The capital previously raised, including the $23.8M round, provided the necessary runway to refine its predictive analytics and real-time engagement capabilities, which are now being deployed at a global scale.
Looking ahead, the synergy between SessionM's loyalty infrastructure and Mastercard's expansive network is expected to redefine how enterprises approach customer lifetime value. By combining transactional data with behavioral insights, the platform is well-positioned to maintain its leadership in the martech space, focusing on hyper-personalization and seamless omnichannel experiences that meet the evolving demands of modern consumers.
