What is SessionM?
Headquartered in Boston, Massachusetts, SessionM operates as a customer engagement and loyalty platform. Founded in 2011, the company specializes in providing enterprise-grade software solutions that empower marketers to design, implement, and optimize loyalty programs across both digital and in-store environments. Its comprehensive platform offers capabilities such as real-time customer data management, dynamic audience segmentation, omnichannel campaign execution, and promotional offer management. SessionM's technology is utilized by brands across various sectors including retail, restaurants, fuel and convenience, and airlines, aiming to enhance customer retention and profitability through personalized experiences. The company was acquired by Mastercard in October 2019 and now functions as a component of the Mastercard Services portfolio, with its operations also reflecting an association with Capillary Technologies.
How much funding has SessionM raised?
SessionM has raised a total of $97.3M across 5 funding rounds:
Series A
$6.5M
Series B
$20M
Series C
$12M
Series D
$35M
Series E
$23.8M
Series A (2011): $6.5M with participation from Kleiner Perkins Caufield & Byers and Highland Capital Partners
Series B (2012): $20M led by Charles River
Series C (2015): $12M supported by Commerce Ventures, Kleiner Perkins, Charles River, Causeway Media Partners, and Highland Capital Partners
Series D (2016): $35M featuring General Atlantic, Causeway Media Partners, Highland Capital Partners, Kleiner Perkins Caufield & Byers, and Charles River
Series E (2018): $23.8M backed by Kleiner Perkins Caufield & Byers, CRV, General Atlantic, Causeway Media Partners, Highland Capital, and Salesforce Ventures
Key Investors in SessionM
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a prominent venture capital firm based in Menlo Park, known for investing in early and growth-stage technology and life science companies. They provide capital and operational support from seed through IPO or acquisition.
Highland Capital Partners
Highland Capital Partners is a venture capital firm that invests in entrepreneurs and innovative startups, with a strong track record of successful exits. They manage significant assets and emphasize long-term partnerships with their portfolio companies.
General Atlantic
General Atlantic is a global growth equity firm that supports high-growth companies across various sectors, including technology. They partner with management teams to accelerate growth and international expansion.
What's next for SessionM?
Following its acquisition by Mastercard, SessionM's strategic direction is now intrinsically linked to Mastercard's broader financial services and customer engagement ecosystem. The substantial enterprise-level funding it previously attracted, culminating in a significant strategic investment, positioned it for integration and expansion within a global payments and technology leader. Future developments will likely focus on leveraging SessionM's loyalty and engagement capabilities to enhance Mastercard's offerings for merchants and consumers, driving deeper customer relationships and data-driven insights within the payments landscape. This integration signifies a maturation phase, moving beyond independent growth to contributing to a larger, established entity's strategic objectives.
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