What is Second Self?
Founded by Jason Santamaria and Chris Doyle, Second Self began as a home brewing project a decade prior to its public launch in fall 2014. The Georgia Tech alumni, bonded by a shared passion for quality beer, have distinguished their brand by using only fresh ingredients such as blue ginger and lemongrass, eschewing dried ingredients or extracts. This commitment to quality is evident in their highly acclaimed beers, each meticulously designed for food pairing. The company's operational focus is on producing premium craft beers, differentiating itself through ingredient quality and innovative flavor profiles.
How much funding has Second Self raised?
Second Self has raised a total of $63K across 1 funding round:
Debt
$63K
Debt (2021): $63K with participation from PPP
What's next for Second Self?
With the recent backing and its established position in the market, Second Self is poised for significant scaling. The substantial expansion capital suggests a strategic push to increase production capacity, broaden distribution channels, and potentially explore new product development. The company's trajectory indicates a move towards solidifying its market share and enhancing its brand presence, leveraging its unique approach to brewing and ingredient sourcing to capture a larger segment of the craft beer market. Future investment will likely support operational enhancements and market penetration efforts.
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