What is Qualified?
Qualified operates as a conversational sales and marketing platform designed to enhance the capabilities of revenue teams utilizing Salesforce. The platform empowers leading B2B brands, including Adobe, Bitly, SurveyMonkey, ThoughtSpot, and VMware, to leverage their corporate websites as key assets for pipeline generation. By identifying high-value buyers and understanding their intent, Qualified enables instant sales conversations, reporting a substantial increase in sales meetings, lead conversion rates, and overall pipeline value for its clientele. Its native integration with Salesforce provides a comprehensive 360-degree view of website visitors and has earned it the top ranking in its category on the Salesforce AppExchange.
How much funding has Qualified raised?
Qualified has raised a total of $158M across 3 funding rounds:
Series A
$12M
Series B
$51M
Series C
$95M
Series A (2020): $12M with participation from Salesforce Ventures, Norwest Venture Partners, and Redpoint Ventures
Series B (2021): $51M led by Salesforce Ventures
Series C (2022): $95M supported by Norwest Venture Partners, Sapphire, Tiger Global, and Redpoint Ventures
Key Investors in Qualified
Salesforce Ventures
Salesforce Ventures is the venture capital arm of Salesforce, a global leader in customer relationship management (CRM) software. They specialize in investing in companies that enhance the Salesforce ecosystem and drive digital transformation for businesses.
Norwest Venture Partners
Norwest Venture Partners is a global investment firm that provides venture capital and growth equity. They focus on a wide range of technology and healthcare sectors, supporting companies from early-stage to expansion.
Tiger Global
Tiger Global is an investment firm known for its significant investments in technology companies across various stages. They have a broad portfolio and a reputation for rapid deployment of capital.
What's next for Qualified?
The recent major strategic investment signals a pivotal phase for Qualified, likely indicating a focus on scaling operations, expanding market reach, and potentially enhancing its platform's AI and integration capabilities. With substantial backing, the company is well-positioned to solidify its leadership in the conversational sales and marketing space, further deepening its ties with Salesforce and other enterprise clients. Future developments may include broader adoption across industries and continued innovation in bridging the gap between website engagement and direct sales interactions.
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