What is Qualified?
Qualified operates as a specialized conversational sales and marketing platform designed specifically for revenue teams utilizing Salesforce. By providing a 360-degree view of website visitors, the platform allows enterprises to identify and engage their most valuable prospects instantly. The company's value proposition is rooted in its ability to deliver measurable outcomes, with customers frequently reporting substantial increases in sales meetings and pipeline velocity. As the top-ranked solution on the Salesforce AppExchange, Qualified serves a prestigious roster of B2B brands, including Adobe, Bitly, and VMware, positioning itself as an essential utility for organizations aiming to maximize the ROI of their digital presence.
How much funding has Qualified raised?
Qualified has raised a total of $158M across 3 funding rounds:
Series A
$12M
Series B
$51M
Series C
$95M
Series A (2020): $12M with participation from Salesforce Ventures, Redpoint Ventures, and Norwest Venture Partners
Series B (2021): $51M led by Salesforce Ventures
Series C (2022): $95M supported by Redpoint Ventures, Norwest Venture Partners, Sapphire, and Tiger Global
Key Investors in Qualified
Redpoint Ventures
Redpoint Ventures is a prominent venture capital firm established in 1999 that focuses on providing strategic capital to early growth-stage technology companies.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm with a significant presence in the United States, India, and Israel.
Salesforce Ventures
The investment arm of the global CRM leader, Salesforce Ventures specializes in backing cloud-based software companies that enhance the Salesforce ecosystem and drive digital transformation.
What's next for Qualified?
With this major enterprise-level funding, Qualified is well-positioned to deepen its product capabilities and expand its footprint within the global revenue operations market. The strategic focus will likely center on enhancing its AI-driven intent recognition and expanding its integration suite to support more complex enterprise workflows. As the company moves beyond its current scaling phase, the emphasis will remain on maintaining its #1 ranking on the Salesforce AppExchange while potentially exploring new verticals that require high-touch, real-time digital engagement. The capital provides the necessary runway to sustain innovation in a competitive landscape where conversational intelligence is becoming a prerequisite for enterprise sales success.
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