What is Prima?
Prima, legally known as The Uplifters Prima, PBC, operates at the intersection of high-quality skincare, body care, and wellness supplementation. By leveraging the therapeutic potential of hemp-derived cannabidiol and functional botanicals, the company provides a comprehensive suite of products designed to restore balance to the skin, body, and mind. Its market position is defined by a direct-to-consumer model supplemented by strategic retail partnerships, ensuring broad accessibility for its clinically formulated offerings. The company's operational ethos is rooted in rigorous testing and supply chain accountability, which has solidified its reputation as a leader in the clean wellness category.
How much funding has Prima raised?
Prima has raised a total of $9.2M across 1 funding round:
Angel/Seed
$9.2M
Angel/Seed (2021): $9.2M with participation from Lerer Hippeau Ventures, Greycroft Partners, Defy, and H Ventures
Key Investors in Prima
Lerer Hippeau Ventures
A venture capital firm focused on early-stage investments, supporting founders who tackle challenging problems across both enterprise and consumer landscapes.
Greycroft Partners
A leading venture capital firm specializing in internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful, scalable businesses.
Defy
A major manufacturer of durable consumer goods with a long-standing history in the appliance industry, now part of the Arçelik global group.
What's next for Prima?
Following its acquisition by Hometown Hero in 2025, Prima is poised to enter a new phase of operational scale and market expansion. This strategic integration is expected to leverage Hometown Hero's existing infrastructure to amplify Prima's reach, allowing for deeper penetration into the wellness market. The focus moving forward will likely center on optimizing supply chain efficiencies and expanding the product portfolio to meet the evolving demands of the holistic health sector. By aligning with a larger entity, Prima is well-positioned to maintain its commitment to quality while benefiting from the increased resources and distribution capabilities necessary to sustain its growth trajectory in the post-acquisition landscape.
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