What is Prima?
Prima, legally known as The Uplifters Prima, PBC, is a holistic wellness enterprise dedicated to leveraging the therapeutic properties of hemp-derived cannabidiol (CBD) and functional botanicals. The company offers a range of high-quality skincare, body care, supplements, and wellness products designed to promote balance across skin, body, and mind. Emphasizing clean formulations, transparent sourcing, and rigorous testing, Prima operates as a Public Benefit Corporation (PBC) with notable B Corp and climate/plastic neutral certifications. Its direct-to-consumer model, supported by select retail partnerships, has established a strong presence in the wellness sector.
How much funding has Prima raised?
Prima has raised a total of $9.2M across 1 funding round:
Angel/Seed
$9.2M
Angel/Seed (2021): $9.2M with participation from Greycroft Partners, Defy, H Ventures, and Lerer Hippeau Ventures
Key Investors in Prima
Greycroft Partners
Greycroft Partners is a venture capital firm specializing in investments within the internet and mobile sectors, known for leveraging its extensive network to support entrepreneurial growth and market entry.
Defy
Defy, a long-standing South African appliance manufacturer now part of Arçelik, represents a strategic investment with a focus on established consumer goods and operational scale.
Lerer Hippeau Ventures
Lerer Hippeau Ventures is an early-stage venture capital firm that invests in innovative startups, particularly those in the Seed and Pre-Seed rounds, with a focus on both enterprise and consumer landscapes.
What's next for Prima?
The recent major strategic investment in Prima signals a critical growth phase, likely enabling the company to scale its operations, enhance its product innovation pipeline, and broaden its market reach. As a Public Benefit Corporation with established sustainability credentials, Prima is well-positioned to capitalize on the increasing consumer demand for transparent, effective, and ethically produced wellness solutions. Future strategic initiatives may involve expanding its direct-to-consumer channels, forging new retail alliances, and potentially exploring international markets, further solidifying its leadership in the science-backed wellness industry.
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