Prima

Prima (legal name The Uplifters Prima, PBC) is a science-backed holistic wellness brand focused on harnessing the therapeutic potential of hemp-derived cannabidiol (CBD) and functional botanicals in high-quality skincare, body care, supplements, and wellness products. The companys mission is to address modern stress and wellness challenges by offer... ing best clean, clinically formulated, and transparently sourced products that support skin, body, and mind balance. Prima emphasizes sustainable practices, rigorous testing standards, and ethical supply chain accountability, and operates as a Public Benefit Corporation (PBC) with B Corp and climate and plastic neutral certifications. Based in Austin, Texas (with roots in Santa Monica, California), Primas offerings are sold direct-to-consumer via its online platform and through select specialty retail partners. In 2025 the company was acquired by Hometown Hero, further expanding its reach and operational scale.Read More