What is Plum?
Founded in 2016, Plum operates as a personal savings assistant that utilizes artificial intelligence to monitor daily spending patterns and automate financial management. The platform distinguishes itself by proactively identifying disposable income and moving funds into savings, effectively removing the friction associated with traditional budgeting. As a key player in the European fintech ecosystem, Plum has evolved from a seed-stage startup into a mature enterprise-level entity, consistently refining its algorithmic approach to help users optimize their financial outcomes through data-driven insights and automated wealth-building features.
How much funding has Plum raised?
Plum has raised a total of $83.4M across 7 funding rounds:
Angel/Seed
$500K
Other Financing Round
$3M
Unspecified
$10M
Series A
$24M
Debt
$5.6M
Series B
$20.6M
Debt
$19.7M
Angel/Seed (2016): $500K with participation from 500.com
Other Financing Round (2019): $3M led by VentureFriends, Christian Faes, and EBRD
Unspecified (2020): $10M supported by Global Brain, U.K. government’s Future Fund, VentureFriends, and European Bank for Reconstruction and Development
Series A (2021): $24M featuring Global Brain, VentureFriends, 500 Global, dmg ventures, Ventura Capital, Francesco Simoneschi, and Charles Delingpole
Debt (2022): $5.6M backed by Silicon Valley Bank
Series B (2024): $20.6M with participation from Ventura Capital Group, VentureFriends, iGrow Venture Capital, and Eurobank
Debt (2025): $19.7M led by BBVA
Key Investors in Plum
VentureFriends
An early-stage venture capital firm focused on supporting ambitious European founders in building category-defining companies through mentorship and strategic support.
Global Brain
An independent venture capital firm specializing in helping startups achieve global success through hands-on assistance and collaboration with large corporations.
EBRD
A multilateral bank committed to the development of market-oriented economies and the promotion of private and entrepreneurial initiatives.
What's next for Plum?
With the successful acquisition of $19.7M, Plum is well-positioned to accelerate its product roadmap and expand its footprint in the competitive digital banking landscape. The strategic focus will likely shift toward deepening its integration with broader financial services, enhancing its AI-driven advisory capabilities, and scaling its user base across new international markets. By maintaining a disciplined approach to capital allocation and leveraging its strong network of institutional partners, Plum is poised to transition into a comprehensive financial wellness platform, further cementing its role as a leader in the automated personal finance space.
See full Plum company page
