What is Opiniion?
Headquartered in Lindon, Utah, Opiniion operates at the intersection of customer experience management and enterprise software. The company provides a robust platform that seamlessly integrates with existing CRM systems to automate the collection and analysis of customer feedback. By focusing on high-touch industries such as property management, restaurants, and medical offices, Opiniion addresses the growing demand for actionable reputation intelligence. Its market position is defined by its ability to transform raw consumer sentiment into structured data, thereby empowering businesses to make informed decisions that directly impact retention and service quality.
How much funding has Opiniion raised?
Opiniion has raised a total of $4.7M across 3 funding rounds:
Other Financing Round
$1.5M
Debt
$150K
Angel/Seed
$3M
Other Financing Round (2020): $1.5M with participation from RET Ventures
Debt (2020): $150K led by PPP
Angel/Seed (2021): $3M supported by RETV Management LLC and RET Ventures
Key Investors in Opiniion
RET Ventures
A leading real estate technology investment firm, RET Ventures is the first industry-backed early-stage venture fund to strategically focus on helping build cutting-edge rent tech for multifamily and single-family rental real estate.
RETV Management LLC
An investment management entity associated with RET Ventures, focusing on strategic capital allocation within the real estate technology sector.
PPP
Public-Private Partnership
What's next for Opiniion?
Looking ahead, Opiniion is poised to leverage its recent capital to accelerate product development and expand its footprint in the competitive SaaS landscape. The strategic focus will likely center on enhancing the platform's predictive analytics capabilities and broadening its reach into new vertical markets. As the company transitions into a more mature growth phase, the emphasis will shift toward scaling its enterprise-grade infrastructure to support larger, more complex client deployments. By maintaining its focus on seamless CRM integration and high-value feedback loops, Opiniion is well-positioned to solidify its role as an essential component of the modern business technology stack.
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