What is Obsess?
Headquartered in New York City, Obsess operates as a leading experiential e-commerce platform. The company specializes in enabling retailers to deploy immersive, branded, and discovery-driven virtual stores directly on their websites and across various metaverse platforms. By moving beyond the limitations of standard grid-based layouts, Obsess provides a highly engaging, social, and visual interface that mimics the tactile nature of physical shopping. This approach not only enhances brand storytelling but also drives deeper consumer interaction, effectively turning passive browsing into an active, experiential event. The platform is designed to meet the needs of enterprise-level retailers looking to differentiate their digital presence in an increasingly crowded online marketplace.
How much funding has Obsess raised?
Obsess has raised a total of $10M across 1 funding round:
Series A
$10M
Series A (2021): $10M with participation from WXR Fund, Jump Capital, and The Venture Reality Fund
Key Investors in Obsess
WXR Fund
The WXR Fund invests in early stage companies focused on transforming businesses and human interaction through spatial computing and artificial intelligence, with a specific emphasis on supporting women leaders.
Jump Capital
Jump Capital is a venture capital firm that invests in early-stage founders focused on solving challenges in fintech, application software, and infrastructure software, providing operational support to its portfolio.
The Venture Reality Fund
Venture Reality Fund is a global investment firm focused on the intersection of immersive, spatial, and intelligent computing for both consumer and enterprise sectors.
What's next for Obsess?
With this major strategic investment, Obsess is well-positioned to accelerate its product roadmap and deepen its footprint in the spatial computing ecosystem. The company is expected to focus on enhancing its proprietary technology stack, potentially integrating more advanced artificial intelligence to personalize the virtual shopping experience further. As the retail industry continues to pivot toward immersive digital experiences, Obsess will likely prioritize scaling its enterprise partnerships and expanding its reach into new global markets. The focus remains on maintaining its competitive edge by continuously innovating the interface between human interaction and digital commerce, ensuring that its virtual storefronts remain the gold standard for brands seeking to engage customers in the metaverse.
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