What is NewFoundry?
NewFoundry operates at the intersection of digital transformation and industrial sales efficiency through its flagship platform, Smithy. As a sophisticated configurator commerce solution, Smithy empowers enterprises across diverse sectors—ranging from heavy manufacturing and construction to medical devices and insurance—to streamline intricate product management. The platform functions as a comprehensive CPQ engine, seamlessly integrating with existing CRM and ERP ecosystems such as Salesforce. By providing a rules-based engine that facilitates visual product configuration across web, mobile, and physical showroom interfaces, NewFoundry addresses the critical need for accuracy and speed in high-stakes B2B transactions. Its hybrid model, which combines scalable software-as-a-service technology with high-touch monthly consulting, positions the firm as a strategic partner rather than a mere software vendor, enabling clients to navigate complex product portfolios with unprecedented agility.
How much funding has NewFoundry raised?
NewFoundry has raised a total of $368K across 2 funding rounds:
Debt
$150K
Debt
$218K
Debt (2020): $150K with participation from PPP
Debt (2021): $218K led by PPP
Key Investors in NewFoundry
PPP
Public-Private Partnership
What's next for NewFoundry?
With the successful closure of this late-stage financing, NewFoundry is well-positioned to accelerate its market penetration and deepen its technological moat. The strategic roadmap likely involves expanding the Smithy platform's integration capabilities to support increasingly complex enterprise architectures and scaling its consulting operations to meet the growing demand for digital sales transformation. As the company matures, the focus will shift toward optimizing its rules engine for AI-driven predictive configuration, further distancing itself from legacy CPQ competitors. This capital injection provides the necessary runway to pursue aggressive growth initiatives, potentially including targeted acquisitions or geographic expansion into emerging industrial markets, ensuring that NewFoundry remains the standard-bearer for visual commerce in the B2B sector.
See full NewFoundry company page
