What is MadeToOrder?
Founded in 1989 by a consortium of experienced sales executives, MadeToOrder has established itself as a premier provider of creative sourcing and branded product sales within the promotional products industry. With a legacy spanning over three decades and built upon more than 100 years of combined industry expertise among its founders, the company has cultivated a reputation as an industry gold standard. Its core business revolves around delivering bespoke promotional solutions and branded merchandise, catering to a diverse clientele seeking to enhance their brand visibility and engagement through high-quality, customized products.
How much funding has MadeToOrder raised?
MadeToOrder has raised a total of $20.4M across 5 funding rounds:
Series D
$13M
Other Financing Round
$4M
Debt
$350K
Debt
$591K
Debt
$2.5M
Series D (2000): $13M with participation from Alloy Ventures and Sara Lee Corporation
Other Financing Round (2002): $4M led by Band, Alloy Ventures, Sara Lee Corporation, and Crescent Capital
Debt (2020): $350K supported by PPP
Debt (2021): $591K featuring PPP
Debt (2024): $2.5M backed by Live Oak Bank
Key Investors in MadeToOrder
Live Oak Bank
Live Oak Bank is a financial institution that provides banking services, likely specializing in business lending and capital solutions for various industries.
Band
Band of Angels is Silicon Valley's oldest angel investment group, consisting of over 150 active angel investors who are primarily former and current high-tech executives. Since its inception in 1994, the group has invested millions annually into more than 20 seed-stage startups, focusing on high technology and life sciences.
Alloy Ventures
Based in Palo Alto, California, Alloy Ventures is a venture capital firm that has been providing funding to entrepreneurs since 1977, with a focus on Life Science, Information Technology, and Cleantech companies.
What's next for MadeToOrder?
The recent major strategic investment signals a pivotal phase for MadeToOrder, likely enabling expansion into new markets, enhancement of its product development capabilities, or strengthening its operational infrastructure. Given the enterprise-level nature of its funding history, the company appears poised for significant scaling and market penetration. Future initiatives may focus on leveraging technology to streamline sourcing and fulfillment processes, expanding its portfolio of innovative branded products, and forging deeper strategic partnerships to solidify its leadership position in the competitive promotional products landscape.
See full MadeToOrder company page
