What is Maia Active?
Founded in 2016, Maia Active operates as a specialized retailer focused on high-performance athletic wear tailored specifically for the female demographic. By integrating a robust e-commerce platform with a growing network of physical storefronts across China, the company has effectively bridged the gap between digital convenience and experiential retail. Their market position is defined by a commitment to functional design and aesthetic appeal, allowing them to capture significant market share in a region characterized by rapidly shifting consumer preferences and increasing demand for premium wellness-oriented apparel.
How much funding has Maia Active raised?
Maia Active has raised a total of $15.7M across 1 funding round:
Series C
$15.7M
Series C (2021): $15.7M with participation from Belle International
Key Investors in Maia Active
Belle International
A prominent Chinese footwear and apparel conglomerate with extensive experience in retail management and brand distribution across the Asian market.
What's next for Maia Active?
With the successful closure of this major enterprise-level funding, Maia Active is well-positioned to accelerate its expansion strategy. The focus will likely shift toward scaling its physical footprint in Tier 1 and Tier 2 cities, while simultaneously enhancing its supply chain resilience and digital infrastructure. As the brand continues to mature, the strategic deployment of this capital will be critical in maintaining its competitive edge against both domestic incumbents and international sportswear giants. Future growth will likely hinge on the company's ability to sustain brand loyalty through product innovation and a seamless omnichannel customer experience.
See full Maia Active company page
