What is Mad Mobile?
Founded in 2010, Mad Mobile has established itself as a pivotal player in the Unified Commerce landscape. The company provides a sophisticated platform that orchestrates real-time data from complex enterprise systems into a streamlined mobile application for store associates. Its flagship Concierge application empowers retail staff to execute critical functions such as Clienteling, Assisted Selling, Buy Online Pick Up In-Store (BOPIS), and Mobile Point of Sale (MPOS) on any mobile device. With a global footprint spanning Tampa, New York, South America, and Europe, Mad Mobile is effectively transforming how brick-and-mortar retailers interact with their customers, ensuring a seamless omnichannel experience that drives both operational efficiency and increased sales conversion.
How much funding has Mad Mobile raised?
Mad Mobile has raised a total of $72.3M across 4 funding rounds:
Debt
$1M
Debt
$1.3M
Debt
$20M
Other Financing Round
$50M
Debt (2020): $1M with participation from PPP
Debt (2021): $1.3M led by PPP
Debt (2023): $20M supported by Eastward Capital Partners
Other Financing Round (2024): $50M featuring Bridge Bank Group and Morgan Stanley
Key Investors in Mad Mobile
Eastward Capital Partners
Eastward Capital Partners specializes in providing flexible venture debt financing and venture capital loans to VC-backed technology companies, enabling founders to scale efficiently while minimizing equity dilution.
Morgan Stanley
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services to corporations and institutions worldwide.
Bridge Bank Group
Bridge Bank Group is a banking service provider focused on delivering financial support and practical loan options to small and medium-sized businesses.
What's next for Mad Mobile?
With this latest round of financing, Mad Mobile is poised to deepen its penetration into the enterprise retail market. The strategic allocation of these funds will likely focus on scaling its platform capabilities to support more complex, high-volume retail environments while expanding its international reach. As retailers continue to prioritize digital transformation to remain competitive against e-commerce giants, Mad Mobile's ability to integrate disparate data sources into a single, actionable interface becomes increasingly valuable. The company is expected to leverage this backing to enhance its product roadmap, potentially incorporating advanced analytics and AI-driven insights to further optimize the store associate experience and drive long-term value for its global client base.
See full Mad Mobile company page
