What is Keap?
Headquartered in Chandler, Arizona, Keap provides a comprehensive e-mail marketing and sales platform specifically engineered for small businesses. The company's suite of tools is designed to manage and optimize the entire customer lifecycle, integrating customer relationship management (CRM), marketing automation, lead capture, and e-commerce capabilities into a unified interface. By focusing on the unique pain points of small-to-medium enterprises, Keap has established itself as a critical infrastructure provider for businesses seeking to automate their sales processes and improve customer engagement metrics. Its market position is defined by its ability to bridge the gap between complex enterprise-grade software and the accessibility required by smaller, agile organizations.
How much funding has Keap raised?
Keap has raised a total of $205.9M across 6 funding rounds:
Series A
$9M
Series B
$7.9M
Series C
$54M
Series D
$110M
Series E
$20M
Debt
$5M
Series A (2007): $9M with participation from Mohr Davidow Ventures
Series B (2008): $7.9M led by vSpring Capital and Mohr Davidow Ventures
Series C (2013): $54M supported by Goldman Sachs and Arthur Ventures
Series D (2014): $110M featuring Allure Ventures, Signal Peak Ventures, Goldman Sachs, Arthur Ventures, and Bain Capital Ventures
Series E (2018): $20M backed by ORIX USA
Debt (2020): $5M, investors not publicly disclosed
Key Investors in Keap
Goldman Sachs
Goldman Sachs is a leading global investment banking, securities, and investment management firm providing a wide range of financial services to corporations and institutional clients.
Arthur Ventures
Arthur Ventures is an early growth capital firm that specializes in leading investments in B2B software companies across the U.S. and Canada.
Bain Capital Ventures
Bain Capital Ventures is the venture capital division within Bain Capital, managing significant committed capital with a focus on early-stage technology and software investments.
What's next for Keap?
Looking ahead, Keap is well-positioned to leverage its recent capital infusion to accelerate product innovation and expand its market footprint. The strategic focus will likely center on enhancing its automation capabilities and deepening the integration of its CRM and e-commerce modules to provide a more seamless user experience. As the demand for digital transformation among small businesses continues to rise, Keap's ability to deploy its resources effectively will be paramount in maintaining its competitive edge. The company's history of securing high-caliber institutional support suggests a clear path toward continued market leadership and potential long-term value creation for its stakeholders.
See full Keap company page
