What is Greenfly?
Founded in 2014 and headquartered in Santa Monica, California, Greenfly specializes in providing an award-winning software platform and mobile app designed to streamline the collection and sharing of media assets. The company empowers organizations to transform their advocates, including athletes, sponsors, broadcasters, and ambassadors, into powerful brand builders. By harnessing the power of digital content, Greenfly facilitates enhanced brand love across social media networks. The company operates with offices across the U.S. and in Europe, indicating a broad operational reach.
How much funding has Greenfly raised?
Greenfly has raised a total of $28.9M across 4 funding rounds:
Series A
$6M
Series B
$8.5M
Debt
$350K
Other Financing Round
$14M
Series A (2016): $6M with participation from Iconica Partners, R/GA, Corazon Capital, TACK Ventures, Elysian Park Ventures, and Go4it
Series B (2018): $8.5M led by Iconica Partners, Corazon Capital, Elysian Park Ventures, and Alpha Edison
Debt (2020): $350K supported by PPP
Other Financing Round (2024): $14M featuring Verance Capital, Iconica Partners, Alpha Edison, Addvantage Technologies Group, Mercato Partners, and Elysian Park Ventures
Key Investors in Greenfly
Iconica Partners
Iconica Partners is a principal investment firm based in Silicon Valley that focuses on investing in leading companies and entrepreneurs at the intersection of technology, sports, and media. The firm is dedicated to building high-impact companies and driving value through innovation.
Elysian Park Ventures
Elysian Park Ventures is an investment firm focused on the intersection of sports and various global markets, including health, culture, commerce, and technology. They invest in companies that innovate in areas such as sports performance, media, and lifestyle brands.
Alpha Edison
Alpha Edison is an investment firm that collaborates with entrepreneurs to create companies that tap into new markets. They focus on partnering with early-stage entrepreneurs who leverage technology to meet shifting consumer behaviors.
What's next for Greenfly?
The substantial enterprise-level funding Greenfly has attracted, particularly the recent strategic investment, positions the company for accelerated scaling and market expansion. This capital infusion is expected to fuel further development of its digital media management platform and enhance its capabilities in transforming advocates into brand builders. With a clear focus on enabling organizations to harness digital content effectively, Greenfly is poised to solidify its leadership in the digital media management space, potentially exploring new market segments or deepening its existing client relationships.
See full Greenfly company page
