What is Greenfly?
Founded in 2014 and headquartered in Santa Monica, Greenfly provides an award-winning software platform and mobile application designed to streamline media workflows. The company enables organizations to efficiently manage, collect, and share content with athletes, sponsors, and ambassadors, thereby fueling brand engagement across diverse social media networks. By bridging the gap between professional media production and authentic social advocacy, Greenfly has established itself as an essential tool for modern digital marketing strategies in the sports and entertainment sectors.
How much funding has Greenfly raised?
Greenfly has raised a total of $28.9M across 4 funding rounds:
Series A
$6M
Series B
$8.5M
Debt
$350K
Other Financing Round
$14M
Series A (2016): $6M with participation from Go4it, TACK Ventures, R/GA, Corazon Capital, Elysian Park Ventures, and Iconica Partners
Series B (2018): $8.5M led by Corazon Capital, Iconica Partners, Alpha Edison, and Elysian Park Ventures
Debt (2020): $350K supported by PPP
Other Financing Round (2024): $14M featuring Verance Capital, Alpha Edison, Iconica Partners, Mercato Partners, Addvantage Technologies Group, and Elysian Park Ventures
Key Investors in Greenfly
Verance Capital
Verance Capital partners with leading entrepreneurs and management teams, providing early and growth stage capital across the sports, media, and live entertainment sectors.
Alpha Edison
Alpha Edison is an investment firm that collaborates with entrepreneurs to create companies that tap into new markets, focusing on technology-driven solutions for shifting consumer behaviors.
Iconica Partners
Iconica Partners is a principal investment firm based in Silicon Valley that focuses on investing in leading companies and entrepreneurs at the intersection of technology, sports, and media.
What's next for Greenfly?
With the infusion of this latest capital, Greenfly is well-positioned to accelerate its enterprise-level expansion and deepen its technological capabilities. The company is expected to focus on scaling its infrastructure to meet the increasing demand for real-time media distribution, while potentially exploring new verticals beyond its core sports and entertainment base. As the digital media landscape continues to evolve, Greenfly's strategic focus will likely remain on enhancing its software platform to provide deeper analytics and more intuitive user experiences for its global client base, ensuring it remains at the forefront of the brand advocacy movement.
See full Greenfly company page
