What is FlexShopper?
FlexShopper, Inc. functions as an online retail platform specializing in a lease-to-own (LTO) model for a wide array of products, including consumer electronics, home furnishings, appliances, computers, smartphones, and jewelry. Established in 2003 and headquartered in Boca Raton, Florida, the company partners with numerous brands such as LG, Samsung, Sony, Apple, and Whirlpool to offer flexible payment solutions to consumers. This unique approach to retail financing positions FlexShopper within the dynamic intersection of e-commerce and fintech, catering to a segment of the market seeking accessible purchasing options for durable goods.
How much funding has FlexShopper raised?
FlexShopper has raised a total of $141.3M across 5 funding rounds:
Debt
$100M
Private Equity
$9.3M
Stock Offering
$20M
Stock Offering
$10M
Debt
$2M
Debt (2015): $100M with participation from Waterfall Asset Management
Private Equity (2015): $9.4M led by Middlemarch Partners and Waterfall Asset Management
Stock Issuance/Offering (2016): $20M supported by Undisclosed
Stock Issuance/Offering (2018): $10M featuring Undisclosed
Debt (2020): $2M backed by PPP
Key Investors in FlexShopper
Waterfall Asset Management
Waterfall Asset Management is an institutional asset manager with a focus on structured credit and private equity investments, suggesting a strategic interest in FlexShopper's financial model and market potential.
Middlemarch Partners
Middlemarch Partners, involved in a significant private equity round, likely provides strategic guidance and capital to support FlexShopper's growth and operational development.
PPP
Public-Private Partnership
What's next for FlexShopper?
The recent major strategic investment in FlexShopper signals a pivotal moment for the company, likely enabling expansion of its e-commerce marketplace, enhancement of its proprietary technology, and broadening of its consumer reach. This capital infusion is expected to fuel further development in its lease-to-own financing solutions, potentially leading to new product categories or strategic partnerships. As FlexShopper continues to scale, its focus will likely remain on optimizing its operational efficiency and solidifying its market position within the competitive fintech and online retail landscape.
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