What is FlexShopper?
Headquartered in Boca Raton, Florida, FlexShopper operates a sophisticated e-commerce marketplace that facilitates the acquisition of electronics, home furnishings, and various durable goods through a lease-to-own model. Since its inception in 2003, the company has built a robust ecosystem that integrates major global brands—including Samsung, LG, and Whirlpool—directly into a consumer-friendly financing platform. By providing accessible payment alternatives for essential household items, FlexShopper addresses a critical segment of the retail market that requires flexible credit terms. The company's business model is anchored in its proprietary technology, which enables seamless transaction processing and credit assessment, positioning it as a vital intermediary in the modern retail finance ecosystem.
How much funding has FlexShopper raised?
FlexShopper has raised a total of $141.3M across 5 funding rounds:
Debt
$100M
Private Equity
$9.3M
Stock Offering
$20M
Stock Offering
$10M
Debt
$2M
Debt (2015): $100M with participation from Waterfall Asset Management
Private Equity (2015): $9.4M led by Middlemarch Partners and Waterfall Asset Management
Stock Issuance/Offering (2016): $20M supported by Undisclosed
Stock Issuance/Offering (2018): $10M featuring Undisclosed
Debt (2020): $2M backed by PPP
Key Investors in FlexShopper
Waterfall Asset Management
Founded in 2005, Waterfall Asset Management is an SEC-registered institutional asset manager focused on structured credit (asset-backed securities and loans) and private equity investments. They are based in New York City, New York.
Middlemarch Partners
Middlemarch Partners is a merchant bank that provides financial advisory and private equity investment services to growth-oriented companies in the financial services and technology sectors.
Undisclosed Investors
What's next for FlexShopper?
Looking ahead, FlexShopper is well-positioned to capitalize on the increasing demand for alternative financing solutions in the retail sector. The recent capital injection provides the necessary liquidity to enhance its digital infrastructure and potentially broaden its product catalog. As the company matures, strategic focus will likely shift toward optimizing its credit risk management algorithms and deepening its partnerships with major retailers to capture a larger share of the LTO market. By maintaining a disciplined approach to debt and equity management, FlexShopper aims to sustain its growth trajectory while navigating the evolving regulatory landscape of consumer finance. The firm's ability to integrate advanced fintech capabilities with traditional retail logistics remains its primary competitive advantage in an increasingly digital-first economy.
See full FlexShopper company page
