What is FlexShopper?
FlexShopper operates an innovative e-commerce platform that provides consumers with access to electronics, home furnishings, and other durable goods through a lease-to-own (LTO) model. The company bridges the gap for consumers seeking to acquire essential and desirable items without immediate full payment, offering a flexible financing solution. FlexShopper partners with a wide array of brands, including LG, Samsung, Sony, Apple, and Whirlpool, making a diverse range of products accessible to a broader customer base. The company's foundation in 2003 and its headquarters in Boca Raton, Florida, position it as an established player in the fintech landscape, adapting to evolving consumer purchasing behaviors.
How much funding has FlexShopper raised?
FlexShopper has raised a total of $141.3M across 5 funding rounds:
Private Equity
$9.3M
Debt
$100M
Stock Offering
$20M
Stock Offering
$10M
Debt
$2M
Private Equity (2015): $9.4M with participation from Middlemarch Partners and Waterfall Asset Management
Debt (2015): $100M led by Waterfall Asset Management
Stock Issuance/Offering (2016): $20M supported by Undisclosed
Stock Issuance/Offering (2018): $10M featuring Undisclosed
Debt (2020): $2M backed by PPP
Key Investors in FlexShopper
Waterfall Asset Management
Founded in 2005, Waterfall Asset Management is an SEC-registered institutional asset manager focused on structured credit and private equity investments, based in New York City.
Middlemarch Partners
Middlemarch Partners is an investment firm that has participated in FlexShopper's funding rounds, contributing to the company's capital structure.
PPP
Public-Private Partnership
What's next for FlexShopper?
The recent major strategic investment signifies a pivotal moment for FlexShopper, likely enabling the company to enhance its technological infrastructure, expand its product catalog, and potentially broaden its market reach. This infusion of capital, within the context of its overall enterprise-level funding, suggests a strategic push towards scaling operations and solidifying its competitive position in the lease-to-own market. Future developments may include further integration of AI for personalized consumer experiences, expansion into new product categories, or strategic partnerships to enhance its LTO offerings and reach a wider demographic.
See full FlexShopper company page
