Leadership Overview
Zerorez has 5 executives leading key functions including strategy, operations, market management, and corporate leadership.
Committed to delivering superior residential and commercial hygiene, Zerorez utilizes proprietary cleaning technology to ensure pristine environments for clients across the United States through a focus on innovation and service excellence.
Committed to delivering superior residential and commercial hygiene, Zerorez utilizes proprietary cleaning technology to ensure pristine environments for clients across the United States through a focus on innovation and service excellence.
Leadership Roles at Zerorez
Shawn Moon - Chief Executive Officer
Shawn Moon, the Chief Executive Officer at Zerorez, directs the overarching corporate strategy and long-term vision for the organization. Moon oversees the deployment of the proprietary ZEROREZ cleaning system across all residential and commercial service lines. By aligning executive priorities with market demands, the Chief Executive Officer ensures consistent growth and operational scalability. This leadership role involves constant evaluation of service quality standards to maintain the company's reputation for removing dirt and contaminants from carpets and hard surfaces. Shawn Moon drives the expansion of service offerings, ensuring that the company remains at the forefront of the cleaning industry. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the financial health and competitive positioning of the business. Moon fosters a culture of excellence that permeates every level of the company, ultimately delivering high-value maintenance solutions to a diverse client base.

Margaret Cafarelli - Owner & Chief Executive Officer
Margaret Cafarelli, the Owner & Chief Executive Officer at Zerorez, manages the strategic direction and ownership interests of the enterprise. Cafarelli oversees the integration of the ZEROREZ cleaning system into new market territories, ensuring that the brand maintains its commitment to high-quality carpet and air duct maintenance. As the primary architect of the company's growth trajectory, the Owner & Chief Executive Officer evaluates investment opportunities and capital allocation to support service expansion. Margaret Cafarelli drives the development of sustainable business practices that enhance the company's market presence. By coordinating with senior leadership, Cafarelli ensures that operational goals align with the broader mission of providing superior cleaning solutions. The Owner & Chief Executive Officer monitors industry trends to adapt service portfolios, maintaining a focus on residential and commercial property maintenance. Through this leadership, Cafarelli secures the long-term viability and market influence of the organization.
Benjamin Oyler - Chief Operating Officer
Benjamin Oyler, the Chief Operating Officer at Zerorez, manages the daily execution of cleaning services and internal operational workflows. Oyler oversees the technical implementation of the ZEROREZ cleaning system, ensuring that field teams adhere to strict quality control protocols for carpet and upholstery maintenance. By optimizing logistics and resource allocation, the Chief Operating Officer drives efficiency across all service regions. Benjamin Oyler coordinates with regional managers to streamline the delivery of residential and commercial cleaning solutions. This leadership role involves the continuous improvement of service delivery models to maximize customer satisfaction and operational output. Oyler monitors performance metrics to identify areas for process refinement, ensuring that the company maintains its high standards for removing buildup and contaminants. Through the management of operational infrastructure, the Chief Operating Officer supports the company's ability to scale effectively while maintaining consistent service quality across diverse property types.
Joanne Jonason - Chief Operating Officer & Manager, Market
Joanne Jonason, the Chief Operating Officer & Manager, Market at Zerorez, directs the expansion and performance of specific regional markets. Jonason oversees the localized application of the ZEROREZ cleaning system, ensuring that market-specific demands for carpet and hard surface cleaning receive tailored attention. By analyzing regional data, the Chief Operating Officer & Manager, Market drives the development of localized marketing and service strategies that increase brand penetration. Joanne Jonason coordinates with local teams to ensure that service delivery meets the company's rigorous standards for cleanliness and maintenance. This leadership role involves managing the operational health of key territories, ensuring that resources are deployed effectively to capture market share. Jonason monitors competitive dynamics within these regions, adjusting operational tactics to maintain a dominant position. Through the oversight of market-specific initiatives, the Chief Operating Officer & Manager, Market ensures that the company's service portfolio remains relevant and highly effective for local residential and commercial clients.
John Hopkins - President
John Hopkins, the President at Zerorez, leads the execution of corporate initiatives and the alignment of departmental functions. Hopkins oversees the implementation of the ZEROREZ cleaning system across the entire service network, ensuring that all business units operate in harmony with the company's core mission. By facilitating communication between the C-suite and operational teams, the President drives the successful rollout of new service offerings and maintenance protocols. John Hopkins monitors the overall performance of the company, ensuring that revenue targets and service quality benchmarks are consistently achieved. This leadership role involves the strategic oversight of cross-functional projects that enhance the company's ability to address complex cleaning requirements for carpets, rugs, and air ducts. Hopkins fosters a collaborative environment that supports the company's growth objectives. Through the management of organizational processes, the President ensures that the company remains a leader in the residential and commercial cleaning industry.
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