Zerorez Executive and Leadership Team

Shawn Moon, the Chief Executive Officer at Zerorez, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of the proprietary cleaning system, the Chief Executive Officer ensures consistent service quality across all North American franchise locations. This leadership role involves constant collaboration with the board to identify new market opportunities for carpet, air duct, and hard surface cleaning services. Shawn Moon drives operational excellence by aligning departmental goals with the core mission of providing chemical-free, residue-free cleaning solutions. Through rigorous oversight of brand standards, the Chief Executive Officer maintains the competitive edge of the company within the residential and commercial cleaning industry. Strategic initiatives led by Moon focus on scaling the franchise model while upholding the reputation for excellence established since the inception of the business.

Margaret Cafarelli, the Owner & Chief Executive Officer at Zerorez, manages the foundational business interests and high-level strategic direction of the enterprise. As the primary stakeholder, the Owner & Chief Executive Officer architects the growth trajectory for the entire franchise system, ensuring that the unique cleaning technology remains the industry standard. This role involves deep engagement with regional market development and the cultivation of long-term partnerships that support the company's footprint. Margaret Cafarelli drives the financial health and brand integrity of the organization by monitoring performance metrics across all service categories, including granite and mattress cleaning. By fostering a culture of innovation, the Owner & Chief Executive Officer secures the future of the brand in a competitive marketplace. Cafarelli maintains a focus on sustainable expansion, ensuring that every franchise location adheres to the rigorous quality protocols defined by the corporate office.

Jon Laudie, the President & Chief Financial Officer at Zerorez, manages the financial planning, capital allocation, and overall administrative governance of the company. By overseeing the fiscal health of the organization, the President & Chief Financial Officer ensures that the business maintains the resources necessary for continued expansion and innovation. This role involves directing the financial reporting processes and providing strategic guidance on investment opportunities within the cleaning services sector. Jon Laudie drives the long-term financial stability of the brand by monitoring revenue streams from both direct services and franchise royalties. Through rigorous budget management and risk assessment, the President & Chief Financial Officer supports the strategic objectives of the executive team. Laudie focuses on optimizing the capital structure to facilitate growth, ensuring that the company remains well-positioned to capitalize on emerging opportunities in the residential and commercial cleaning markets.

Benjamin Oyler, the Chief Operating Officer at Zerorez, manages the daily execution of service delivery and operational workflows across the national network. By optimizing the logistics of the proprietary cleaning system, the Chief Operating Officer ensures that every franchise location maintains peak efficiency in air duct and rug cleaning operations. This leadership role involves streamlining supply chain processes and implementing standardized training programs for field technicians. Benjamin Oyler drives performance improvements by analyzing service data and identifying bottlenecks in regional operations. Through close coordination with the executive team, the Chief Operating Officer supports the scaling of the business model while maintaining strict adherence to quality control measures. Oyler focuses on enhancing the customer experience by refining the operational protocols that define the brand, ultimately ensuring that service delivery remains consistent and reliable across all geographic territories.

Joanne Jonason, the Chief Operating Officer & Manager, Market at Zerorez, directs the localized execution of service strategies and market-specific growth initiatives. By overseeing regional performance, the Chief Operating Officer & Manager, Market ensures that individual franchise territories meet the high standards required for granite, stainless steel, and shower enclosure cleaning. This leadership role involves managing the relationship between corporate headquarters and local operators to drive revenue growth and market penetration. Joanne Jonason executes tactical plans that address the unique needs of diverse regional markets, ensuring that the brand remains relevant and competitive. Through the coordination of local marketing and operational support, the Chief Operating Officer & Manager, Market fosters strong community presence and customer loyalty. Jonason focuses on the granular details of market performance, ensuring that every territory achieves operational excellence and contributes to the overall success of the national brand.

John Hopkins, the President at Zerorez, directs the day-to-day business activities and organizational development of the company. By overseeing the implementation of corporate policies, the President ensures that all departments remain aligned with the mission of providing superior cleaning services. This leadership role involves fostering a culture of accountability and excellence across the entire franchise network. John Hopkins drives the execution of strategic initiatives that enhance the brand's market position and service offerings. Through active engagement with the leadership team, the President coordinates cross-functional efforts to improve operational efficiency and customer satisfaction. Hopkins focuses on the development of internal talent and the refinement of business processes, ensuring that the organization remains agile and responsive to market changes. By maintaining a clear focus on the core values of the brand, the President secures the long-term viability and growth of the company.

Gregg Burgess, the Chief Technology Officer at Zerorez, architects the digital infrastructure and technical systems that support the company's proprietary cleaning processes. By overseeing the integration of advanced software solutions, the Chief Technology Officer ensures that franchise owners possess the tools necessary for efficient scheduling, customer management, and service tracking. This role involves driving innovation in the digital platforms that connect the brand with residential and commercial clients. Gregg Burgess manages the cybersecurity and data integrity of the organization, protecting the proprietary information that powers the unique cleaning system. Through the implementation of scalable technology stacks, the Chief Technology Officer supports the rapid growth of the franchise network. Burgess focuses on leveraging data analytics to improve service outcomes and operational transparency, ensuring that the technological foundation of the company remains robust and capable of supporting future market demands.