Youi Executive and Leadership Team

Kyoko Shinohara, the Chief Executive Officer & Founder at Youi, directs the overarching strategic vision and long-term growth trajectory for the organization. By architecting the foundational business model, Shinohara ensures the company maintains a competitive edge within the Australian general insurance sector. This leadership role involves constant collaboration with the Board to align operational goals with the broader objectives of the parent group. Kyoko Shinohara drives the expansion of home and car insurance product lines, focusing on scalability and market penetration. Through rigorous oversight of corporate governance and risk management, the Chief Executive Officer & Founder secures the financial health of the enterprise. By fostering a culture of innovation, the executive ensures the company remains agile in a rapidly evolving industry. Ultimately, Shinohara maintains the firm's reputation for excellence while navigating complex regulatory environments to support sustainable, long-term value creation for all stakeholders involved in the business.

Brett Mclachlan, the Chief Financial Officer at Youi, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial reporting, budgeting, and investment planning, the Chief Financial Officer ensures the company maintains robust liquidity to support rapid growth across Australia. Mclachlan coordinates closely with the executive team to evaluate the profitability of home and car insurance products, optimizing pricing models to maximize margins. This role involves managing complex financial audits and ensuring strict compliance with industry regulations. Brett Mclachlan drives the development of long-term financial forecasts, providing the data-driven insights necessary for strategic decision-making. By monitoring market trends and economic indicators, the Chief Financial Officer mitigates financial risks while identifying new opportunities for capital efficiency. Through disciplined oversight of the balance sheet, Mclachlan secures the necessary resources to fuel the company's ongoing expansion and operational success in the competitive insurance landscape.

Angela Greenwood, the Chief Marketing Officer at Youi, architects the brand identity and customer acquisition strategies that define the company's market presence. Overseeing all advertising, digital campaigns, and public relations, the Chief Marketing Officer drives brand awareness across the Australian insurance market. Greenwood manages the development of targeted messaging for home and car insurance products, ensuring alignment with the company's direct-to-consumer philosophy. This leadership role involves analyzing consumer behavior data to refine marketing funnels and improve conversion rates. Angela Greenwood collaborates with the sales and product teams to launch new initiatives that capture market share from traditional competitors. By leveraging multi-channel marketing platforms, the Chief Marketing Officer expands the reach of the brand to diverse demographics. Through continuous evaluation of campaign performance, Greenwood optimizes marketing spend to achieve high return on investment, ultimately strengthening the company's position as a leader in the general insurance sector.

Ian Shanks, the Chief Information Officer at Youi, directs the technological infrastructure and digital transformation initiatives that support the company's insurance operations. Overseeing the development of scalable software platforms, the Chief Information Officer ensures seamless integration between customer-facing applications and internal policy management systems. Shanks manages cybersecurity protocols to protect sensitive policyholder data across the Australian network. This role involves architecting robust cloud solutions that enhance operational efficiency and improve the speed of service delivery. Ian Shanks collaborates with the executive team to implement data analytics tools that provide actionable insights into customer needs and risk assessment. By modernizing legacy systems, the Chief Information Officer drives innovation in the digital insurance space. Through the deployment of advanced technology, Shanks ensures the company maintains a high level of service reliability, supporting the firm's rapid growth and commitment to providing efficient, accessible insurance products to hundreds of thousands of policyholders.

Jessica Richardson, the Chief People Officer at Youi, architects the human capital strategy and organizational culture that drive the company's performance. Overseeing talent acquisition, employee development, and performance management, the Chief People Officer ensures the workforce remains aligned with the company's mission of providing superior insurance products. Richardson manages the implementation of training programs that foster professional growth and leadership excellence across all departments. This role involves designing compensation and benefits structures that attract top-tier talent in the competitive Australian market. Jessica Richardson collaborates with the executive team to cultivate an inclusive and high-performing work environment that supports the firm's rapid expansion. By monitoring employee engagement metrics, the Chief People Officer identifies opportunities to improve retention and operational productivity. Through strategic workforce planning, Richardson ensures the organization possesses the necessary skills and capabilities to meet the evolving demands of the insurance industry while maintaining a strong, unified corporate culture.