Youi Executive and Leadership Team

June, 2026

Leadership Overview

Youi has 6 executives leading key functions including strategy, finance, marketing, people operations, and technology.

Driven by a commitment to customer satisfaction, Youi is dedicated to providing accessible and comprehensive insurance solutions, fostering rapid growth and a significant market presence across Australia.

Leadership Roles at Youi

  • Chief Executive Officer - Nathaniel Simpson
  • Chief Executive Officer & Founder - Kyoko Shinohara
  • Chief Financial Officer - Brett Mclachlan
  • Chief Information Officer - Ian Shanks
  • Chief Marketing Officer - Angela Greenwood
  • Chief People Officer - Jessica Richardson
  • Nathaniel Simpson - Chief Executive Officer

    Nathaniel Simpson, the Chief Executive Officer at Youi, directs the overall strategic vision and operational execution for the company's insurance products, encompassing home building, contents, and car insurance. Overseeing significant growth initiatives, the Chief Executive Officer ensures Youi maintains its position as a rapidly expanding general insurer across Australia. This leadership involves aligning departmental objectives with the company's mission to provide accessible and comprehensive insurance solutions. By focusing on market penetration and customer acquisition, Nathaniel Simpson drives the expansion of hundreds of thousands of policyholders. The Chief Executive Officer's role is critical in navigating the competitive insurance landscape and solidifying Youi's market impact. Simpson's strategic direction ensures continued operational excellence and financial health for the organization.

    Kyoko Shinohara - Chief Executive Officer & Founder

    Kyoko Shinohara, the Chief Executive Officer & Founder at Youi, establishes the foundational strategy and drives the innovative spirit behind the company's insurance offerings. As the founder, Kyoko Shinohara imbues the organization with a forward-thinking approach to home building, home contents, and car insurance. This leadership role is pivotal in maintaining Youi's status as one of the fastest-growing general insurers, serving hundreds of thousands of policyholders throughout Australia. The Chief Executive Officer & Founder's vision guides the company's expansion and commitment to customer-centric solutions. By fostering a culture of continuous improvement, Shinohara ensures the company remains agile and responsive to market demands. This executive's influence extends to shaping the long-term trajectory and market positioning of Youi.

    Brett Mclachlan - Chief Financial Officer

    Brett Mclachlan, the Chief Financial Officer at Youi, directs all financial planning, reporting, and fiscal management for the company's insurance operations. Overseeing the financial health of a rapidly growing general insurer, the Chief Financial Officer ensures sustainable profitability and manages capital allocation across home building, contents, and car insurance lines. This executive role is vital for supporting the expansion to hundreds of thousands of policyholders throughout Australia. By implementing stringent financial controls and driving cost-efficiency measures, Brett Mclachlan safeguards the company's assets and optimizes revenue streams. The Chief Financial Officer's strategic insights guide investment decisions and risk management, crucial for Youi's continued success. Mclachlan's leadership ensures financial stability and supports ambitious growth targets.
    Brett Mclachlan

    Ian Shanks - Chief Information Officer

    Ian Shanks, the Chief Information Officer at Youi, architects and manages the company's entire technology infrastructure, ensuring robust and scalable systems for insurance operations. Overseeing digital transformation initiatives, the Chief Information Officer drives the technological advancements necessary for Youi's rapid growth in home building, contents, and car insurance. This leadership position is crucial for maintaining the integrity and security of data for hundreds of thousands of policyholders across Australia. By optimizing IT resources and implementing cutting-edge solutions, Ian Shanks supports the company's operational efficiency and customer service delivery. The Chief Information Officer's strategic oversight ensures that technology aligns with business objectives, facilitating seamless policy management and claims processing. Shanks's expertise is fundamental to Youi's competitive edge in the digital insurance market.

    Angela Greenwood - Chief Marketing Officer

    Angela Greenwood, the Chief Marketing Officer at Youi, spearheads all marketing strategies and brand development initiatives for the company's insurance products. Driving customer acquisition and retention, the Chief Marketing Officer ensures Youi's message resonates with a broad audience across home building, contents, and car insurance. This leadership role is instrumental in sustaining the company's rapid growth and reaching hundreds of thousands of policyholders across Australia. By developing innovative campaigns and managing brand perception, Angela Greenwood enhances Youi's market visibility and customer engagement. The Chief Marketing Officer's focus on market insights and consumer trends guides product positioning and promotional activities. Greenwood's strategic direction strengthens Youi's brand equity and market penetration.

    Jessica Richardson - Chief People Officer

    Jessica Richardson, the Chief People Officer at Youi, leads all human resources functions, talent management, and organizational development strategies. Overseeing the employee experience for a rapidly growing insurance provider, the Chief People Officer cultivates a high-performance culture that supports Youi's expansion in home building, contents, and car insurance. This executive position is critical for attracting, retaining, and developing the talent necessary to serve hundreds of thousands of policyholders across Australia. By implementing progressive HR policies and fostering employee engagement, Jessica Richardson ensures a motivated and skilled workforce. The Chief People Officer's strategic approach to talent acquisition and development is fundamental to Youi's operational success and long-term sustainability. Richardson's leadership drives a positive and productive work environment.

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    Frequently Asked Questions Regarding Youi Top Executives and Leadership Team

    Who leads Youi?
    Youi is led by Nathaniel Simpson (Chief Executive Officer), along with executives such as Kyoko Shinohara (Chief Executive Officer & Founder) and Brett Mclachlan (Chief Financial Officer).
    Who is part of Youi’s executive team?
    The executive team of Youi includes leaders such as Nathaniel Simpson (Chief Executive Officer), Kyoko Shinohara (Chief Executive Officer & Founder), Brett Mclachlan (Chief Financial Officer) and other senior executives.
    How many executives does Youi have?
    Youi has 6 executives leading key business areas.
    What roles are included in Youi’s leadership team?
    The leadership team of Youi includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Chief Information Officer, Chief Marketing Officer.