Youi Executive and Leadership Team

May, 2026

Leadership Overview

Youi has 6 executives leading key functions including strategy, finance, technology, marketing, and human resources.

Driven by customer-centricity, Youi is dedicated to providing accessible and innovative insurance solutions, fostering rapid growth and a strong market presence across Australia.

Leadership Roles at Youi

  • Chief Executive Officer - Nathaniel Simpson
  • Chief Executive Officer & Founder - Kyoko Shinohara
  • Chief Financial Officer - Brett Mclachlan
  • Chief Information Officer - Ian Shanks
  • Chief Marketing Officer - Angela Greenwood
  • Chief People Officer - Jessica Richardson
  • Nathaniel Simpson - Chief Executive Officer

    Nathaniel Simpson, the Chief Executive Officer at Youi, directs the overarching strategy and operational execution for the company's insurance products, encompassing home building, contents, and car insurance. Simpson's leadership focuses on sustaining Youi's rapid growth trajectory and solidifying its position as a leading general insurer in Australia. This role involves aligning all business units with the company's mission to provide accessible and innovative insurance solutions to hundreds of thousands of policyholders. Nathaniel Simpson ensures that the company's strategic initiatives directly support market expansion and enhance customer value, leveraging insights from its parent company, OUTsurance Holdings Limited. The Chief Executive Officer's responsibilities include driving operational efficiencies and fostering a culture of continuous improvement across all departments, ultimately contributing to Youi's significant market impact and financial performance.

    Kyoko Shinohara - Chief Executive Officer & Founder

    Kyoko Shinohara, the Chief Executive Officer & Founder at Youi, spearheads the strategic vision and foundational principles that have propelled the company's remarkable expansion in the insurance sector. Shinohara's entrepreneurial leadership guides Youi's core mission of delivering specialized home building, home contents, and car insurance products to the Australian market. This executive role involves cultivating the innovative spirit that has defined Youi's rapid growth and established it as a significant player among general insurers. Kyoko Shinohara's influence extends to shaping the company's culture and ensuring its offerings remain competitive and customer-focused. The Chief Executive Officer & Founder's strategic direction is critical in maintaining the company's momentum and expanding its reach to hundreds of thousands of policyholders, reinforcing Youi's commitment to excellence and market leadership.

    Brett Mclachlan - Chief Financial Officer

    Brett Mclachlan, the Chief Financial Officer at Youi, manages the company's financial health and strategic fiscal planning, crucial for sustaining its rapid growth in the insurance industry. Mclachlan oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring robust financial controls are in place for home building, home contents, and car insurance products. This role is pivotal in supporting Youi's expansion across Australia and its objective of covering hundreds of thousands of policyholders. Brett Mclachlan's financial acumen guides investment decisions and risk management strategies, aligning with the company's status as a fast-growing general insurer. The Chief Financial Officer's responsibilities also include reporting financial performance to stakeholders and ensuring compliance with regulatory requirements, thereby safeguarding the company's financial stability and supporting its long-term objectives.
    Brett Mclachlan

    Ian Shanks - Chief Information Officer

    Ian Shanks, the Chief Information Officer at Youi, architects the company's technology strategy and digital infrastructure, essential for supporting its rapid growth and operational efficiency in the insurance sector. Shanks oversees the development and implementation of IT systems that manage home building, home contents, and car insurance products, ensuring scalability and security for hundreds of thousands of policyholders across Australia. This executive position is critical in driving technological innovation, enhancing customer experience through digital platforms, and maintaining the company's competitive edge as a fast-growing general insurer. Ian Shanks's leadership ensures that Youi's technology investments align with its business objectives, facilitating seamless operations and data management. The Chief Information Officer's responsibilities include managing cybersecurity, data analytics, and IT support, all vital for Youi's continued success and market presence.

    Angela Greenwood - Chief Marketing Officer

    Angela Greenwood, the Chief Marketing Officer at Youi, drives the company's brand strategy and market engagement initiatives, crucial for its rapid expansion and customer acquisition in the competitive insurance landscape. Greenwood oversees all marketing efforts for Youi's home building, home contents, and car insurance products, focusing on reaching and retaining hundreds of thousands of policyholders across Australia. This role is instrumental in shaping Youi's public image and communicating its value proposition as a fast-growing general insurer. Angela Greenwood's strategic direction ensures that marketing campaigns effectively target key demographics and reinforce the company's commitment to providing accessible and innovative insurance solutions. The Chief Marketing Officer's responsibilities include managing advertising, digital marketing, public relations, and market research to support Youi's growth objectives and enhance its market share.

    Jessica Richardson - Chief People Officer

    Jessica Richardson, the Chief People Officer at Youi, leads the human resources strategy and talent management initiatives, vital for supporting the company's phenomenal growth and operational demands in the insurance sector. Richardson oversees all aspects of employee relations, recruitment, development, and organizational culture, ensuring Youi attracts and retains top talent to manage its home building, home contents, and car insurance products. This executive role is critical in fostering a productive and engaging work environment that aligns with Youi's mission and values as a fast-growing general insurer. Jessica Richardson's focus is on building a strong organizational foundation that supports the company's expansion across Australia and its commitment to serving hundreds of thousands of policyholders. The Chief People Officer's responsibilities include developing HR policies, managing compensation and benefits, and driving initiatives that enhance employee engagement and performance.

    Explore Leadership Teams in Insurance

    Frequently Asked Questions Regarding Youi Top Executives and Leadership Team

    Who leads Youi?
    Youi is led by Nathaniel Simpson (Chief Executive Officer), along with executives such as Kyoko Shinohara (Chief Executive Officer & Founder) and Brett Mclachlan (Chief Financial Officer).
    Who is part of Youi’s executive team?
    The executive team of Youi includes leaders such as Nathaniel Simpson (Chief Executive Officer), Kyoko Shinohara (Chief Executive Officer & Founder), Brett Mclachlan (Chief Financial Officer) and other senior executives.
    How many executives does Youi have?
    Youi has 6 executives leading key business areas.
    What roles are included in Youi’s leadership team?
    The leadership team of Youi includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Chief Information Officer, Chief Marketing Officer.