Xyz Executive and Leadership Team

July, 2026

Leadership Overview

Xyz has 6 executives leading key functions including strategy, finance, operations, medical affairs, and market expansion.

Driven by a commitment to creative excellence, Xyz empowers brands and agencies to craft compelling visual narratives, delivering inspired and personalized solutions through a collaborative team of specialists.

Leadership Roles at Xyz

  • Chief Executive Officer - Gastón Peña
  • Executive Chief Financial Officer, Groups - Labib Labib
  • Co-Founder & Chief Operating Officer - Sean McGlynn
  • President - Steve Rodriguez
  • President - SanDee Gammon
  • Chief Medical Officer - Vijay Goyanka
  • Gastón Peña - Chief Executive Officer

    Gastón Peña, the Chief Executive Officer at Xyz, directs the overarching corporate strategy and vision. Overseeing all functional departments, Peña ensures the agency's integrated approach to photography, CGI, and creative direction consistently delivers inspired, personalized solutions. This leadership role involves guiding the team of specialists to effectively translate client objectives into compelling visual stories. By fostering a collaborative environment, Gastón Peña drives the company's market position and ensures alignment with its core mission of helping brands and advertising agencies communicate effectively through imagery. The Chief Executive Officer's focus remains on expanding Xyz's creative capabilities and reinforcing its reputation for high-quality production.

    Labib Labib - Executive Chief Financial Officer, Groups

    Labib Labib, the Executive Chief Financial Officer, Groups at Xyz, manages the financial health and strategic fiscal planning for the entire organization. Overseeing all financial operations, Labib ensures robust resource allocation across photography, CGI, and motion graphics departments. This critical role involves developing financial models that support the agency's growth objectives and maintain profitability. By analyzing market trends and operational expenditures, the Executive Chief Financial Officer, Groups identifies opportunities for fiscal optimization and risk mitigation. Labib Labib's expertise is essential in structuring financial frameworks that enable Xyz to deliver inspired, personalized solutions while upholding its commitment to clients and stakeholders. The focus remains on driving financial stability and supporting strategic expansion initiatives.

    Sean McGlynn - Co-Founder & Chief Operating Officer

    Sean McGlynn, the Co-Founder & Chief Operating Officer at Xyz, orchestrates the day-to-day operational execution and internal scaling of the agency. Overseeing the seamless integration of photography, retouch, CGI, and motion graphics teams, McGlynn ensures efficient project delivery and resource management. This foundational role involves refining operational workflows to enhance the collaborative synergy among specialists, thereby enabling the creation of inspired, personalized solutions. By optimizing production processes, Sean McGlynn directly supports the company's mission to help brands and their advertising agencies tell compelling stories through imagery. The Co-Founder & Chief Operating Officer's strategic focus is on operational excellence and fostering an environment where creative talent thrives.

    Steve Rodriguez - President

    Steve Rodriguez, the President at Xyz, drives strategic market expansion and client relationship management across key territories. Overseeing business development initiatives, Rodriguez focuses on identifying new opportunities for the agency to deliver its integrated creative production services. This leadership position involves cultivating strong partnerships with brands and advertising agencies, ensuring their needs for compelling visual storytelling are met with inspired, personalized solutions. By championing Xyz's capabilities in photography, CGI, and motion graphics, Steve Rodriguez enhances the company's market presence and revenue growth. The President's strategic imperative is to broaden the agency's reach and solidify its reputation as a premier creative partner.

    SanDee Gammon - President

    SanDee Gammon, the President at Xyz, spearheads the strategic direction for client engagement and creative output, ensuring alignment with the agency's core mission. Overseeing the integration of diverse creative disciplines, Gammon focuses on translating client visions into powerful visual narratives through photography, CGI, and motion graphics. This executive role involves fostering innovation and ensuring that the team of specialists consistently delivers inspired, personalized solutions. By guiding client strategy and creative development, SanDee Gammon strengthens Xyz's ability to help brands and their advertising agencies communicate effectively. The President's primary objective is to elevate the agency's creative impact and client satisfaction across all projects.

    Vijay Goyanka - Chief Medical Officer

    Vijay Goyanka, the Chief Medical Officer at Xyz, provides strategic oversight and guidance related to any health or safety protocols that may impact creative production environments or client-facing health-related imagery. Overseeing the implementation of relevant health standards, Goyanka ensures compliance and promotes well-being within the operational framework. This specialized role involves advising on best practices that align with industry regulations and client expectations, particularly if projects involve sensitive health messaging or require specific health considerations. By ensuring a safe and compliant operational setting, Vijay Goyanka supports Xyz's ability to deliver high-quality, impactful visual content. The Chief Medical Officer's contribution is vital for maintaining operational integrity and client trust.

    Explore Leadership Teams in Advertising Networks

    Frequently Asked Questions Regarding Xyz Top Executives and Leadership Team

    Who leads Xyz?
    Xyz is led by Gastón Peña (Chief Executive Officer), along with executives such as Labib Labib (Executive Chief Financial Officer, Groups) and Sean McGlynn (Co-Founder & Chief Operating Officer).
    Who is part of Xyz’s executive team?
    The executive team of Xyz includes leaders such as Gastón Peña (Chief Executive Officer), Labib Labib (Executive Chief Financial Officer, Groups), Sean McGlynn (Co-Founder & Chief Operating Officer) and other senior executives.
    How many executives does Xyz have?
    Xyz has 6 executives leading key business areas.
    What roles are included in Xyz’s leadership team?
    The leadership team of Xyz includes roles such as Chief Executive Officer, Executive Chief Financial Officer, Groups, Co-Founder & Chief Operating Officer, President, President.