Wix Executive and Leadership Team

October, 2026

Leadership Overview

Wix has 10 executives leading key functions including strategy, operations, financial management, and technological innovation.

Committed to democratizing web development, Wix empowers global users to build professional online presences through intuitive cloud-based tools and advanced design capabilities that simplify complex digital infrastructure for entrepreneurs and enterprises alike.

Leadership Roles at Wix

  • Chief Executive Officer - Jeanann Grubbs
  • Chief Executive Officer & Chief Operating Officer & Founder - Sunata Mvula
  • Chief Executive Officer & Chairperson - Brighton Hernandez
  • Chief of Staff To Chief Executive Officer - Daphna Amitay
  • Chief Financial Officer - Aden Pomeroy
  • Chief Operating Officer - Ronny Elkayam
  • Chief Technology Officer - Yoav Abrahami
  • Chief Technology Officer, Devex - Ethan Pogrebizsky
  • Senior Staff Product Designer & Chief Technology Officer, Acceleration - Dani Reuven
  • Managing Director - Yehudah Schwartz
  • Jeanann Grubbs - Chief Executive Officer

    Jeanann Grubbs, the Chief Executive Officer at Wix, directs the overarching corporate strategy and long-term vision for the global cloud-based platform. Overseeing the expansion of market reach, the Chief Executive Officer ensures that the company maintains a competitive edge in the website creation industry. This leadership role involves constant alignment with the Board to prioritize product accessibility for diverse user segments ranging from individual entrepreneurs to large-scale agencies. By fostering a culture of innovation, Grubbs drives the development of intuitive design tools that simplify complex technical requirements for millions of users. The Chief Executive Officer monitors global performance metrics to ensure sustainable growth across all international markets. Through rigorous oversight of organizational health, Jeanann Grubbs secures the company's position as a leader in the software sector, consistently delivering value to stakeholders while maintaining a focus on user-centric digital solutions.
    Jeanann Grubbs

    Sunata Mvula - Chief Executive Officer & Chief Operating Officer & Founder

    Sunata Mvula, the Chief Executive Officer & Chief Operating Officer & Founder at Wix, architects the foundational operational frameworks that support the company's massive cloud-based ecosystem. Managing the intersection of executive strategy and daily operational execution, the Chief Executive Officer & Chief Operating Officer & Founder optimizes internal workflows to enhance platform stability and user experience. This role involves scaling infrastructure to accommodate the needs of global agencies and enterprises requiring advanced development capabilities. By streamlining cross-departmental collaboration, Mvula ensures that product development cycles remain agile and responsive to shifting market demands. The Chief Executive Officer & Chief Operating Officer & Founder maintains a sharp focus on operational efficiency, driving initiatives that reduce friction in the website creation process. Sunata Mvula consistently evaluates performance data to refine business processes, ensuring that the company remains at the forefront of the software industry while delivering high-performance digital tools to a diverse global user base.

    Brighton Hernandez - Chief Executive Officer & Chairperson

    Brighton Hernandez, the Chief Executive Officer & Chairperson at Wix, governs the strategic direction and high-level corporate governance of the organization. Leading the Board of Directors, the Chief Executive Officer & Chairperson defines the mission to provide accessible, professional-grade web development tools to users worldwide. This leadership position involves balancing immediate product innovation with long-term financial stability and market expansion goals. By setting the tone for corporate culture and ethical standards, Hernandez ensures that the company remains dedicated to empowering entrepreneurs and organizations through intuitive technology. The Chief Executive Officer & Chairperson oversees the alignment of executive priorities with the broader needs of the global user community. Brighton Hernandez actively engages with stakeholders to communicate the company's vision for the future of the internet, ensuring that the platform continues to evolve alongside the changing requirements of modern digital businesses and creative agencies.

    Daphna Amitay - Chief of Staff To Chief Executive Officer

    Daphna Amitay, the Chief of Staff To Chief Executive Officer at Wix, coordinates the strategic priorities and communication flow between the executive office and the broader organization. Managing the execution of high-level initiatives, the Chief of Staff To Chief Executive Officer ensures that the company's mission of accessible web development remains the central focus of all departments. This role involves facilitating cross-functional collaboration to align operational activities with the long-term vision set by the leadership team. By streamlining the decision-making process, Amitay enables the Chief Executive Officer to focus on critical growth opportunities and market expansion. The Chief of Staff To Chief Executive Officer monitors the progress of key projects, providing the necessary support to ensure that teams meet their objectives efficiently. Daphna Amitay acts as a primary liaison for internal and external stakeholders, maintaining the coherence of the company's strategic narrative. Through this role, the Chief of Staff To Chief Executive Officer enhances organizational agility and supports the company's continued success in the software industry.

    Aden Pomeroy - Chief Financial Officer

    Aden Pomeroy, the Chief Financial Officer at Wix, manages the financial health and fiscal strategy of the global software enterprise. Overseeing capital allocation, budgeting, and investor relations, the Chief Financial Officer ensures that the company possesses the resources necessary to fuel continuous innovation in cloud-based website creation. This role involves providing the Board with accurate financial forecasting to support long-term growth initiatives and market expansion. By implementing robust financial controls, Pomeroy maintains the integrity of the company's fiscal operations while supporting the development of advanced technical capabilities. The Chief Financial Officer collaborates with other C-suite leaders to align spending with strategic priorities, ensuring that every investment contributes to the platform's competitive advantage. Aden Pomeroy monitors global economic trends to mitigate risks and identify opportunities for financial optimization. Through disciplined management, the Chief Financial Officer secures the company's ability to deliver high-quality digital tools to entrepreneurs and enterprises worldwide.

    Ronny Elkayam - Chief Operating Officer

    Ronny Elkayam, the Chief Operating Officer at Wix, directs the internal processes and operational systems that enable the company to scale its cloud-based platform. Focusing on the optimization of service delivery, the Chief Operating Officer ensures that the infrastructure supporting website creation remains reliable and efficient for millions of users. This role involves managing the day-to-day operations of technical support and customer success teams to maintain high levels of user satisfaction. By refining internal workflows, Elkayam reduces operational overhead and accelerates the deployment of new features. The Chief Operating Officer works closely with product teams to ensure that the platform's design tools meet the evolving needs of agencies and enterprises. Ronny Elkayam monitors key performance indicators to identify bottlenecks in the user journey, implementing solutions that enhance the overall experience. Through this operational focus, the Chief Operating Officer drives the company's ability to provide seamless, professional-grade digital solutions to a global audience.

    Yoav Abrahami - Chief Technology Officer

    Yoav Abrahami, the Chief Technology Officer at Wix, architects the core technical infrastructure and software development roadmap for the company's cloud-based platform. Leading the engineering teams, the Chief Technology Officer drives the creation of advanced development capabilities that allow users to build professional websites with ease. This role involves evaluating emerging technologies to ensure the platform remains at the cutting edge of web design and functionality. By fostering a culture of technical excellence, Abrahami ensures that the software remains scalable, secure, and performant for a diverse user base. The Chief Technology Officer collaborates with product designers to integrate visual tools with robust backend systems, creating a cohesive experience for entrepreneurs and agencies. Yoav Abrahami oversees the implementation of new features that simplify complex coding tasks, enabling users of all skill levels to achieve their digital goals. Through this technical leadership, the Chief Technology Officer maintains the company's reputation for innovation and reliability.

    Ethan Pogrebizsky - Chief Technology Officer, Devex

    Ethan Pogrebizsky, the Chief Technology Officer, Devex at Wix, directs the technical strategy specifically for the developer experience division. Focusing on the tools and interfaces that empower professional developers and agencies, the Chief Technology Officer, Devex ensures that the platform provides the flexibility required for advanced custom development. This role involves building robust APIs and development environments that integrate seamlessly with the company's visual design tools. By prioritizing the needs of the developer community, Pogrebizsky drives the adoption of the platform among technical users who require high levels of customization. The Chief Technology Officer, Devex collaborates with engineering teams to refine the developer workflow, reducing the time required to deploy complex web applications. Ethan Pogrebizsky monitors industry standards to ensure that the developer ecosystem remains competitive and feature-rich. Through this specialized focus, the Chief Technology Officer, Devex expands the platform's utility, making it a preferred choice for technical professionals and digital agencies.

    Dani Reuven - Senior Staff Product Designer & Chief Technology Officer, Acceleration

    Dani Reuven, the Senior Staff Product Designer & Chief Technology Officer, Acceleration at Wix, leads the technical and design initiatives aimed at accelerating platform performance and user productivity. By bridging the gap between visual design and high-speed technical execution, the Senior Staff Product Designer & Chief Technology Officer, Acceleration ensures that the website creation process is both intuitive and lightning-fast. This role involves developing innovative design systems that allow users to build professional sites with minimal latency. Reuven oversees the integration of performance-enhancing technologies that optimize the end-user experience for entrepreneurs and enterprises. The Senior Staff Product Designer & Chief Technology Officer, Acceleration collaborates with cross-functional teams to implement design-led technical solutions that differentiate the platform in a crowded software market. Dani Reuven continuously tests new design paradigms to ensure that the platform remains accessible to users with varying levels of technical expertise. Through this dual focus, the Senior Staff Product Designer & Chief Technology Officer, Acceleration drives significant improvements in platform speed and usability.
    Dani Reuven

    Yehudah Schwartz - Managing Director

    Yehudah Schwartz, the Managing Director at Wix, oversees regional market penetration and the execution of localized business strategies. Directing the efforts of teams focused on expanding the company's footprint, the Managing Director ensures that cloud-based solutions reach diverse demographics across key international territories. This role involves managing relationships with local partners and agencies to drive adoption of the platform's visual design tools. By analyzing regional market trends, Schwartz tailors the company's value proposition to meet the specific needs of entrepreneurs and small businesses in various geographic sectors. The Managing Director coordinates with global leadership to ensure that regional operations remain consistent with the overarching corporate mission of accessibility and innovation. Yehudah Schwartz monitors the success of these initiatives through rigorous data analysis, adjusting tactics to maximize growth and user engagement. Through this focused approach, the Managing Director strengthens the company's global presence and reinforces its status as a premier provider of web development software.

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    Frequently Asked Questions Regarding Wix Top Executives and Leadership Team

    Who leads Wix?
    Wix is led by Jeanann Grubbs (Chief Executive Officer), along with executives such as Sunata Mvula (Chief Executive Officer & Chief Operating Officer & Founder) and Brighton Hernandez (Chief Executive Officer & Chairperson).
    Who is part of Wix’s executive team?
    The executive team of Wix includes leaders such as Jeanann Grubbs (Chief Executive Officer), Sunata Mvula (Chief Executive Officer & Chief Operating Officer & Founder), Brighton Hernandez (Chief Executive Officer & Chairperson) and other senior executives.
    How many executives does Wix have?
    Wix has 10 executives leading key business areas.
    What roles are included in Wix’s leadership team?
    The leadership team of Wix includes roles such as Chief Executive Officer, Chief Executive Officer & Chief Operating Officer & Founder, Chief Executive Officer & Chairperson, Chief of Staff To Chief Executive Officer, Chief Financial Officer.