Leadership Overview
Wix has 10 executives leading key functions including strategy, operations, product development, and global market expansion.
Driven by a commitment to democratizing web design, Wix empowers millions of users to build professional digital experiences through intuitive cloud-based tools and advanced development capabilities.
Driven by a commitment to democratizing web design, Wix empowers millions of users to build professional digital experiences through intuitive cloud-based tools and advanced development capabilities.
Leadership Roles at Wix
Marlon Hayati - Chief Executive Officer
Marlon Hayati, the Chief Executive Officer at Wix, directs the overarching corporate strategy and long-term vision for the global cloud-based platform. By prioritizing user-centric design and scalable infrastructure, Hayati ensures the company maintains a competitive edge in the software industry. This leadership role involves constant collaboration with product teams to refine the intuitive website creation tools that define the Wix ecosystem. Overseeing international market penetration, the Chief Executive Officer drives growth across diverse user segments, from individual entrepreneurs to large-scale enterprises. Marlon Hayati monitors key performance indicators to optimize operational efficiency and resource allocation. Through rigorous analysis of market trends, the Chief Executive Officer identifies emerging opportunities for technological advancement. Ultimately, Hayati secures the financial health and market relevance of the organization by fostering a culture of continuous innovation and high-performance execution.
Gaby Gambarte - Principal Chief Executive Officer
Gaby Gambarte, the Principal Chief Executive Officer at Wix, manages the internal operational framework and organizational scaling initiatives. Focusing on the integration of advanced development capabilities, Gambarte aligns technical resources with the broader mission of making professional web presence accessible to all. The Principal Chief Executive Officer coordinates cross-functional teams to streamline the deployment of new features within the cloud platform. By optimizing internal workflows, Gaby Gambarte enhances the speed and reliability of the software services provided to global users. This role requires deep engagement with engineering leadership to ensure the platform remains robust and user-friendly. Gambarte evaluates operational bottlenecks and implements solutions that support rapid business expansion. Through disciplined management of internal processes, the Principal Chief Executive Officer sustains the high standards of quality that define the company, ensuring that every product update aligns with the core objective of empowering digital creators.
Jonathan Griefner - Co-Chief Executive Officer
Jonathan Griefner, the Co-Chief Executive Officer at Wix, oversees the strategic expansion of the company's agency and enterprise service divisions. By tailoring cloud-based solutions to meet the complex requirements of professional agencies, Griefner drives significant revenue growth and market adoption. The Co-Chief Executive Officer collaborates with the product development teams to integrate sophisticated design tools that cater to high-level technical expertise. Jonathan Griefner manages relationships with key partners to ensure the platform remains the preferred choice for professional web development. This leadership position involves analyzing competitive landscapes to refine the value proposition for enterprise clients. By focusing on the specific needs of agencies, the Co-Chief Executive Officer strengthens the company's position as a leader in the software sector. Griefner monitors the performance of these specialized segments to ensure alignment with corporate goals, ultimately securing long-term partnerships and expanding the reach of the platform across global markets.
Ron Scales - Principal Chief Executive Officer
Ron Scales, the Principal Chief Executive Officer at Wix, leads the strategic initiatives focused on user acquisition and global brand positioning. By analyzing market data, Scales architects campaigns that highlight the accessibility and power of the cloud-based platform. The Principal Chief Executive Officer works closely with marketing and sales departments to ensure consistent messaging across all international regions. Ron Scales evaluates the effectiveness of various outreach channels to maximize return on investment and drive sustainable user growth. This role involves identifying new geographic markets for expansion and adapting the platform's features to meet local requirements. By fostering strong brand recognition, the Principal Chief Executive Officer ensures that the company remains the top choice for individuals and organizations seeking professional online presence. Scales monitors competitive activity to adjust strategies in real-time, maintaining a dominant market position through data-driven decision-making and proactive engagement with the global user base.
Aya Lee - Group Chief Executive Officer
Aya Lee, the Group Chief Executive Officer at Wix, manages the portfolio of specialized software products and vertical-specific solutions. By overseeing the development of niche tools, Lee ensures the platform addresses the unique needs of diverse industries, from e-commerce to creative portfolios. The Group Chief Executive Officer coordinates with product managers to prioritize feature sets that enhance user engagement and retention. Aya Lee drives the integration of advanced visual design tools with backend development capabilities to provide a seamless experience for all users. This leadership role involves assessing the performance of various product lines and reallocating resources to high-growth areas. By maintaining a focus on product excellence, the Group Chief Executive Officer supports the company's mission of enabling professional online management. Lee monitors user feedback to guide iterative improvements, ensuring that the software remains at the forefront of technological innovation and continues to meet the evolving demands of the digital landscape.
Fernando Yánez - Founder & Chief Executive Officer
Fernando Yánez, the Founder & Chief Executive Officer at Wix, defines the core technological philosophy and long-term innovation roadmap for the company. By championing the development of intuitive visual design tools, Yánez ensures the platform remains accessible to users regardless of technical skill. The Founder & Chief Executive Officer oversees the research and development division, pushing the boundaries of what cloud-based software can achieve for entrepreneurs and agencies. Fernando Yánez fosters a culture of creativity and technical excellence, guiding the engineering teams toward the next generation of web creation solutions. This role involves setting the strategic direction for the company's product ecosystem and ensuring alignment with the original mission of democratizing the web. By maintaining a focus on user experience and platform stability, the Founder & Chief Executive Officer secures the company's reputation as a pioneer in the software industry, consistently delivering value to a global audience.
Syed Ali Rizvi - Deputy Chief Executive Officer
Syed Ali Rizvi, the Deputy Chief Executive Officer at Wix, manages the day-to-day administrative operations and cross-departmental coordination. By streamlining internal communication and project management, Rizvi ensures that all teams remain aligned with the company's strategic objectives. The Deputy Chief Executive Officer oversees the implementation of operational policies that support the company's rapid growth and global scale. Syed Ali Rizvi works closely with the executive leadership to monitor organizational performance and address emerging challenges in real-time. This role involves optimizing resource allocation across departments to improve efficiency and productivity. By maintaining a focus on operational excellence, the Deputy Chief Executive Officer supports the broader mission of providing high-quality cloud-based solutions to users worldwide. Rizvi evaluates internal processes to identify opportunities for improvement, ensuring that the company remains agile and responsive to the needs of its diverse user base while maintaining a strong foundation for future expansion.
Marcelo Velasco - Chief Executive Officer Y Fundador
Marcelo Velasco, the Chief Executive Officer Y Fundador at Wix, leads the strategic development of the platform's presence in emerging markets. By focusing on regional adaptation and localized user experiences, Velasco drives the adoption of cloud-based tools among entrepreneurs in developing economies. The Chief Executive Officer Y Fundador coordinates with local teams to understand specific market nuances and tailor the software's capabilities accordingly. Marcelo Velasco evaluates the competitive landscape in these regions to identify growth opportunities and establish strong market footholds. This role involves building strategic partnerships that enhance the company's reach and influence. By prioritizing accessibility and ease of use, the Chief Executive Officer Y Fundador ensures that the platform empowers individuals and organizations to establish a professional online presence regardless of their location. Velasco monitors the performance of these regional initiatives to ensure they contribute effectively to the company's global mission and long-term success.
Vincent Vuong - Founder & Chief Executive Officer
Vincent Vuong, the Founder & Chief Executive Officer at Wix, directs the architectural vision and technical infrastructure that powers the company's cloud-based platform. By overseeing the development of advanced backend systems, Vuong ensures the platform remains scalable, secure, and highly performant for millions of users. The Founder & Chief Executive Officer collaborates with engineering leads to integrate cutting-edge technologies that simplify complex web development tasks. Vincent Vuong monitors the stability of the global infrastructure to guarantee consistent uptime and reliability for all clients. This leadership role involves setting the standards for technical excellence and fostering a culture of innovation within the development teams. By focusing on the intersection of visual design and robust engineering, the Founder & Chief Executive Officer maintains the platform's competitive advantage. Vuong evaluates emerging technologies to ensure the company stays ahead of industry trends, consistently delivering powerful tools that enable professional online management for diverse users.

Diego Orduz - Chief Executive Officer Y Fundador
Diego Orduz, the Chief Executive Officer Y Fundador at Wix, manages the strategic integration of e-commerce capabilities within the cloud-based platform. By focusing on the needs of online retailers and small businesses, Orduz drives the development of tools that facilitate seamless digital transactions and inventory management. The Chief Executive Officer Y Fundador coordinates with product teams to ensure that the e-commerce suite remains intuitive and powerful for users with varying levels of technical expertise. Diego Orduz evaluates market trends in the retail sector to identify new features that enhance the user experience and increase conversion rates. This role involves analyzing the performance of the e-commerce segment to optimize growth and revenue generation. By prioritizing the success of online merchants, the Chief Executive Officer Y Fundador strengthens the company's position as a comprehensive solution for professional online presence. Orduz monitors user feedback to guide continuous improvements, ensuring the platform remains a vital tool for digital commerce.
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