Winnebago Industries Executive and Leadership Team

October, 2026

Leadership Overview

Winnebago Industries has 6 executives leading key functions including strategy, marketing, information technology, operations, finance, and brand management.

Driven by a commitment to outdoor exploration, Winnebago Industries manufactures high-quality motorhomes, boats, and travel trailers while fostering a culture dedicated to the pursuit of greatness in the outdoors.

Leadership Roles at Winnebago Industries

  • President & Chief Executive Officer - Michael Happe
  • Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development - Bryan Hughes
  • Group President, Newmar and Winnebago Motorized - Casey Tubman
  • Chief Marketing Officer - Matthew Smith
  • Chief Information Officer - Sri Koneru
  • Senior Strategic To Amber Holm Partner & Chief Marketing Officer, Steve Speich & Senior VP, Enterprise Operations & Product Technology - Emily Benson
  • Michael Happe - President & Chief Executive Officer

    Michael Happe, the President & Chief Executive Officer at Winnebago Industries, directs the overarching corporate strategy for this North American leader in outdoor recreation. Happe oversees the integration of diverse brands including Winnebago, Grand Design, and Chris-Craft to ensure consistent market growth. By aligning the executive team with the mission to Be Great, Outdoors, the President & Chief Executive Officer drives operational excellence across all manufacturing facilities. This leadership role involves constant evaluation of market trends in motorhomes and marine products to maintain a competitive edge. Michael Happe manages relationships with the Board of Directors to secure long-term financial health and brand legacy. Through rigorous oversight of product development cycles, the President & Chief Executive Officer ensures that every vehicle meets the highest quality standards for customers seeking adventure. Ultimately, Happe secures the company's position as a premier manufacturer of outdoor lifestyle products.
    Michael Happe

    Bryan Hughes - Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development

    Bryan Hughes, the Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development at Winnebago Industries, directs the financial planning, capital allocation, and investor relations strategies. Hughes oversees the fiscal health of the organization, ensuring that investments in manufacturing and business development align with long-term growth targets. By managing relationships with the investment community, the Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development communicates the company's value proposition and market performance. This role involves evaluating potential acquisitions and partnerships to expand the portfolio of outdoor recreation brands. Bryan Hughes manages the integration of financial and IT systems to provide accurate reporting and operational insights. Through rigorous financial oversight, the Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development supports the company's mission to remain a dominant force in the North American outdoor market.
    Bryan Hughes

    Casey Tubman - Group President, Newmar and Winnebago Motorized

    Casey Tubman, the Group President, Newmar and Winnebago Motorized at Winnebago Industries, directs the production and market strategy for the company's motorized vehicle segments. Tubman oversees the manufacturing excellence and product innovation for the Newmar and Winnebago brands, ensuring that each motorhome meets the highest standards of quality. By focusing on the specific needs of the motorized recreation market, the Group President, Newmar and Winnebago Motorized drives operational efficiency and customer satisfaction. This role involves managing the production pipeline to meet demand across North America while maintaining the unique legacy of each brand. Casey Tubman collaborates with engineering and design teams to introduce new features that enhance the outdoor experience for customers. Through strategic leadership of these key segments, the Group President, Newmar and Winnebago Motorized ensures that the company continues to lead the industry in motorized outdoor recreation products.

    Matthew Smith - Chief Marketing Officer

    Matthew Smith, the Chief Marketing Officer at Winnebago Industries, architects the brand identity and consumer engagement strategies for the entire portfolio of outdoor recreation products. Smith directs global marketing campaigns that highlight the unique legacy of brands like Newmar and Barletta. Overseeing digital transformation in customer outreach, the Chief Marketing Officer ensures that marketing initiatives resonate with modern outdoor enthusiasts across North America. This role involves close collaboration with product development teams to translate technical specifications into compelling consumer narratives. Matthew Smith manages the allocation of marketing budgets to maximize brand visibility and market share in the competitive motorhome and pontoon sectors. By analyzing consumer behavior data, the Chief Marketing Officer refines messaging to support the company's mission of promoting time spent outdoors. Ultimately, Smith strengthens the market presence of the entire family of brands through innovative communication strategies.

    Sri Koneru - Chief Information Officer

    Sri Koneru, the Chief Information Officer at Winnebago Industries, directs the digital infrastructure and cybersecurity frameworks supporting the company's manufacturing and commercial operations. Koneru oversees the implementation of advanced data analytics to optimize supply chain efficiency for motorhomes and marine products. By modernizing enterprise resource planning systems, the Chief Information Officer ensures seamless connectivity across all manufacturing sites in North America. This leadership role involves protecting critical intellectual property and customer data through robust security protocols. Sri Koneru manages the technology roadmap to support the company's growth objectives and digital innovation goals. Through the integration of cloud-based solutions, the Chief Information Officer enhances operational agility and decision-making capabilities for the executive team. Ultimately, Koneru provides the technological foundation necessary for the company to maintain its status as a leader in the outdoor recreation industry.
    Sri Koneru

    Emily Benson - Senior Strategic To Amber Holm Partner & Chief Marketing Officer, Steve Speich & Senior VP, Enterprise Operations & Product Technology

    Emily Benson, the Senior Strategic To Amber Holm Partner & Chief Marketing Officer, Steve Speich & Senior VP, Enterprise Operations & Product Technology at Winnebago Industries, directs cross-functional initiatives that bridge marketing strategy with product technology. Benson oversees the alignment of enterprise operations to ensure that manufacturing processes support the latest product innovations. By coordinating between marketing and operations, the Senior Strategic To Amber Holm Partner & Chief Marketing Officer, Steve Speich & Senior VP, Enterprise Operations & Product Technology ensures that new product launches meet market demands for quality and performance. This role involves managing complex projects that span the entire lifecycle of motorhomes and travel trailers. Emily Benson facilitates communication between departments to drive efficiency and product excellence. Through the application of strategic planning, the Senior Strategic To Amber Holm Partner & Chief Marketing Officer, Steve Speich & Senior VP, Enterprise Operations & Product Technology supports the company's mission to deliver superior outdoor experiences.

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    Frequently Asked Questions Regarding Winnebago Industries Top Executives and Leadership Team

    Who leads Winnebago Industries?
    Winnebago Industries is led by Michael Happe (President & Chief Executive Officer), along with executives such as Bryan Hughes (Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development) and Casey Tubman (Group President, Newmar and Winnebago Motorized).
    Who is part of Winnebago Industries’s executive team?
    The executive team of Winnebago Industries includes leaders such as Michael Happe (President & Chief Executive Officer), Bryan Hughes (Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development), Casey Tubman (Group President, Newmar and Winnebago Motorized) and other senior executives.
    How many executives does Winnebago Industries have?
    Winnebago Industries has 6 executives leading key business areas.
    What roles are included in Winnebago Industries’s leadership team?
    The leadership team of Winnebago Industries includes roles such as President & Chief Executive Officer, Senior VP & Chief Financial Officer, Investor Relations, Information Technology and Business Development, Group President, Newmar and Winnebago Motorized, Chief Marketing Officer, Chief Information Officer.