Will Bank Executive and Leadership Team

June, 2026

Leadership Overview

Will Bank has 5 executives leading key functions including strategy, marketing, technology, human resources, and finance.

Driven by a commitment to financial services, Will Bank is dedicated to providing credit card services and navigating its current extrajudicial liquidation process with transparency for all stakeholders.

Leadership Roles at Will Bank

  • Chief Executive Officer - Logan Egan
  • Co-Founder & Chief Financial Officer - Ricardo Saad
  • Chief Marketing Officer - Daniel Feitoza
  • Chief Technology Officer - Guilherme Cirne
  • Chief Human Resources Officer - Luiza Gomide
  • Logan Egan - Chief Executive Officer

    Logan Egan, the Chief Executive Officer at Will Bank, directs the overall strategic vision and operational execution for the financial institution. Overseeing the company's transition through its extrajudicial liquidation, Egan ensures adherence to directives from the Central Bank of Brazil. This leadership role involves managing client communications regarding payment methods, specifically the mandatory use of boleto generation and the exclusion of Pix. Egan's focus remains on facilitating a transparent and orderly liquidation process, safeguarding the interests of clients, collaborators, and all involved parties. The Chief Executive Officer's responsibilities extend to coordinating with legal and financial advisors to navigate the complexities of the liquidation, ensuring compliance with all regulatory requirements. Logan Egan's strategic oversight is critical in managing stakeholder expectations during this significant phase for Will Bank.

    Ricardo Saad - Co-Founder & Chief Financial Officer

    Ricardo Saad, the Co-Founder & Chief Financial Officer at Will Bank, directs the financial strategy and oversight throughout the company's extrajudicial liquidation. Saad manages the financial reporting and compliance requirements mandated by the Central Bank of Brazil, ensuring accurate accounting of all transactions during the liquidation phase. This role involves meticulous management of the transition to boleto-based payments, overseeing the financial implications of this procedural shift. The Chief Financial Officer's responsibilities include coordinating with financial institutions and auditors to facilitate the orderly distribution of assets and liabilities. Ricardo Saad's financial acumen is crucial for navigating the complexities of the liquidation process and ensuring fiscal responsibility. The finance department under Saad's leadership implements stringent controls to manage cash flow and financial reporting during this critical period for Will Bank.

    Daniel Feitoza - Chief Marketing Officer

    Daniel Feitoza, the Chief Marketing Officer at Will Bank, spearheads all communication strategies during the company's extrajudicial liquidation. Feitoza ensures that clients receive clear and consistent information regarding the transition to boleto-only payments, directly addressing the cessation of Pix transactions. This role involves managing the dissemination of official announcements from the Central Bank of Brazil to all affected parties. The Chief Marketing Officer's efforts are focused on maintaining brand integrity and providing essential guidance to clients and collaborators throughout the liquidation process. Daniel Feitoza's strategic communication initiatives aim to mitigate confusion and support a smooth transition for everyone impacted by Will Bank's financial restructuring. The marketing team under Feitoza's direction crafts messaging that emphasizes transparency and provides actionable information for clients navigating the new payment protocols.
    Daniel Feitoza

    Guilherme Cirne - Chief Technology Officer

    Guilherme Cirne, the Chief Technology Officer at Will Bank, manages the technological infrastructure supporting the company's operations during its extrajudicial liquidation. Cirne ensures the secure and reliable generation of boletos for client payments, a critical function following the discontinuation of Pix. This involves maintaining the integrity of the payment processing systems to accurately reflect transactions. The Chief Technology Officer's responsibilities include overseeing the technical aspects of client notifications regarding payment procedures, ensuring information is accurately conveyed through available channels. Guilherme Cirne's technical leadership is vital for maintaining operational continuity and supporting the communication efforts related to the payment system changes. The technology department under Cirne's guidance implements necessary adjustments to support the mandated payment methods, ensuring system stability throughout the liquidation.

    Luiza Gomide - Chief Human Resources Officer

    Luiza Gomide, the Chief Human Resources Officer at Will Bank, leads all human capital strategies during the company's extrajudicial liquidation. Gomide ensures that all collaborators receive comprehensive support and clear communication regarding their roles and the implications of the liquidation process. This involves managing internal communications, addressing employee concerns, and facilitating any necessary transitions. The Chief Human Resources Officer's focus is on maintaining team morale and operational efficiency among staff members. Luiza Gomide's leadership ensures that the human resources department provides essential guidance and support to employees navigating this significant organizational change. The HR team under Gomide's direction implements protocols to manage workforce adjustments and maintain a supportive environment for all collaborators during this period.

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    Frequently Asked Questions Regarding Will Bank Top Executives and Leadership Team

    Who leads Will Bank?
    Will Bank is led by Logan Egan (Chief Executive Officer), along with executives such as Ricardo Saad (Co-Founder & Chief Financial Officer) and Daniel Feitoza (Chief Marketing Officer).
    Who is part of Will Bank’s executive team?
    The executive team of Will Bank includes leaders such as Logan Egan (Chief Executive Officer), Ricardo Saad (Co-Founder & Chief Financial Officer), Daniel Feitoza (Chief Marketing Officer) and other senior executives.
    How many executives does Will Bank have?
    Will Bank has 5 executives leading key business areas.
    What roles are included in Will Bank’s leadership team?
    The leadership team of Will Bank includes roles such as Chief Executive Officer, Co-Founder & Chief Financial Officer, Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer.