VyStar Credit Union Executive and Leadership Team

Teresa West, the President & Chief Executive Officer at VyStar Credit Union, directs the overall strategic vision and operational execution for the member-owned financial cooperative. West guides the organization's expansion and service offerings, ensuring alignment with the core mission of providing exceptional banking, lending, investment, and insurance services to its members. This leadership role involves fostering a culture of innovation and member advocacy across all departments. West's oversight extends to financial performance, risk management, and long-term sustainability, positioning VyStar for continued growth and impact within the financial services sector. The strategic direction set by Teresa West ensures the credit union remains a trusted partner for its members' financial needs across Florida and Georgia.

Janean Armstrong, the President, Retail Market & Florida (Georgia) at VyStar Credit Union, spearheads the strategic direction and operational performance of retail banking and market development across key regions. Armstrong oversees branch operations, member relationship management, and market expansion initiatives within Florida and Georgia, driving growth and enhancing member access to financial services. This leadership role focuses on optimizing the retail experience, ensuring the delivery of comprehensive banking, lending, investment, and insurance products. Janean Armstrong's efforts are central to strengthening VyStar's community presence and member loyalty. The retail market strategies executed by Armstrong directly contribute to the credit union's overall success and member satisfaction.

Alice Cochran, the Chief Information Officer at VyStar Credit Union, architects and executes the technology strategy that underpins the credit union's comprehensive financial services. Cochran oversees all aspects of information technology, including digital platforms, cybersecurity, data management, and infrastructure, ensuring robust and secure operations for members. This leadership position involves driving digital transformation initiatives to enhance member experience and operational efficiency across banking, lending, and investment services. Alice Cochran's responsibilities include managing technology investments, mitigating cyber risks, and ensuring compliance with financial regulations. The technological framework developed under Cochran's guidance supports VyStar's mission of providing accessible and innovative financial solutions.

Dana Karzan, the Chief Marketing Officer at VyStar Credit Union, develops and implements comprehensive marketing strategies to enhance brand awareness and member engagement. Karzan directs all marketing initiatives, including digital campaigns, advertising, public relations, and member communications, ensuring consistent messaging across all channels. This role is critical in promoting VyStar's diverse range of financial products and services, from banking and lending to investment and insurance. Dana Karzan's leadership focuses on understanding member needs and market trends to drive growth and strengthen the credit union's community presence. The marketing strategies executed by Karzan support VyStar's commitment to financial well-being and member satisfaction.

Robert Davis, the Chief Human Resources Officer at VyStar Credit Union, leads all human capital management strategies to support the organization's growth and member-focused culture. Davis oversees talent acquisition, employee development, compensation and benefits, and HR operations, ensuring a skilled and motivated workforce. This executive position is vital for cultivating an environment that reflects VyStar's values and commitment to its employees and members. Robert Davis's responsibilities include developing HR policies, fostering employee engagement, and ensuring compliance with labor laws. The human resources framework established by Davis supports the effective delivery of banking, lending, and other financial services.

Lance Davies, the Chief Legal Officer at VyStar Credit Union, provides expert legal counsel and oversees all legal affairs for the financial cooperative. Davies manages regulatory compliance, corporate governance, risk management, and litigation, ensuring VyStar operates within legal frameworks. This critical role involves advising leadership on legal implications related to banking, lending, investment, and insurance services. Lance Davies's responsibilities include safeguarding the credit union's interests and upholding its ethical standards. The legal strategies implemented by Davies ensure VyStar's adherence to all applicable laws and regulations, supporting its mission of member service and financial stability.