Vtex Executive and Leadership Team

Joanne Ellison, the Co-Chief Executive Officer at Vtex, directs the overarching corporate strategy and enterprise growth initiatives. Focusing on the software-as-a-service digital commerce platform, Ellison manages the expansion of market reach across North American and European territories. This leadership role involves constant collaboration with the board to ensure the platform remains competitive for large-scale retailers. By optimizing internal resource allocation, Joanne Ellison drives operational efficiency and supports the long-term vision of the organization. The Co-Chief Executive Officer monitors key performance indicators to maintain high standards of service delivery for global clients. Through rigorous oversight of the commerce ecosystem, Ellison ensures that the platform architecture supports complex third-party vendor integrations. This executive presence guarantees that the company maintains a strong trajectory in the competitive digital commerce landscape while fostering innovation across all regional operations.

Geraldo Thomaz, the Founder & Co-Chief Executive Officer at Vtex, architects the core technological vision and product roadmap for the digital commerce platform. Overseeing the evolution of the software-as-a-service infrastructure, Thomaz ensures the platform enables seamless order management and marketplace creation for enterprise brands. This leadership role requires deep engagement with engineering teams to refine the technical capabilities of the commerce engine. By prioritizing scalable architecture, Geraldo Thomaz directly influences the ability of retailers to integrate diverse sales channels effectively. The Founder & Co-Chief Executive Officer maintains a focus on long-term product sustainability and market relevance across Latin American and global markets. Through strategic guidance, Thomaz fosters a culture of continuous improvement within the development lifecycle. This executive leadership ensures that the platform remains at the forefront of digital commerce technology, providing robust tools for complex enterprise requirements.

Rafa Forte, the Global President, Vtex Cx Platform at Vtex, directs the customer experience strategy and platform adoption initiatives. Overseeing the engagement of enterprise brands, Forte ensures that the digital commerce platform delivers maximum value through intuitive user interfaces and robust support services. This leadership role involves managing the expansion of customer success programs across global markets, including the United Kingdom and various European regions. By analyzing user feedback and platform performance, Rafa Forte drives improvements in how retailers manage their online stores and marketplace operations. The Global President, Vtex Cx Platform maintains close relationships with key clients to ensure the platform meets evolving industry demands. Through the optimization of support frameworks, Forte secures high levels of client satisfaction and retention. This executive leadership ensures that the platform remains a preferred solution for complex commerce needs, directly impacting the growth and success of the global customer base.

Vitor Brito, the Chief of Staff at Vtex, manages the synchronization of executive priorities and cross-departmental workflows. Coordinating the implementation of strategic initiatives, Brito ensures that the organization remains aligned with the mission of providing a comprehensive digital commerce platform. This leadership role involves facilitating communication between the C-suite and various operational units to streamline decision-making processes. By monitoring the execution of corporate goals, Vitor Brito supports the efficiency of the entire enterprise. The Chief of Staff oversees the integration of internal projects that enhance the platform's ability to manage orders and third-party vendor relationships. Through meticulous planning and resource management, Brito optimizes the operational cadence of the company. This executive function provides the necessary structure to scale operations across diverse international regions, ensuring that all departments contribute effectively to the overarching business objectives of the organization.