VetStrategy Executive and Leadership Team

July, 2026

Leadership Overview

VetStrategy has 5 executives leading key functions including strategy, finance, medical operations, human resources, and interim medical operations.

Driven by a commitment to veterinary excellence, VetStrategy supports veterinary partners through comprehensive practice management, solidifying its position as Canada's sole 100% Canadian-owned and operated organization in this sector with a multi-provincial footprint.

Leadership Roles at VetStrategy

  • Chief Executive Officer - Jason Singh
  • Chief Financial Officer - Lizelle Peterson
  • Chief Medical Officer - Phil Boutet
  • Chief People Officer - Paula Brar
  • Chief Medical Officer (Interim) - Nicholas Brebner
  • Jason Singh - Chief Executive Officer

    Jason Singh, the Chief Executive Officer at VetStrategy, directs the overarching corporate strategy and operational framework for the organization. Singh guides the company's expansion and market positioning, ensuring alignment with its mission to manage veterinary practices on behalf of veterinary partners. This leadership role involves fostering relationships with key stakeholders and driving the business development initiatives that solidify VetStrategy's multi-provincial presence across Canada. Singh's strategic vision ensures the continued growth and operational efficiency of the veterinary practices under VetStrategy's management. The Chief Executive Officer's focus remains on enhancing the value proposition for veterinary partners and reinforcing the company's status as a leading Canadian-owned entity. Jason Singh's executive oversight is critical to maintaining the company's unique market standing and its commitment to supporting veterinary professionals.

    Lizelle Peterson - Chief Financial Officer

    Lizelle Peterson, the Chief Financial Officer at VetStrategy, manages all financial operations and fiscal strategy for the organization. Peterson oversees budgeting, financial planning, and reporting, ensuring the fiscal health and sustainability of VetStrategy and the practices it manages. This role is crucial for maintaining the company's status as a 100% Canadian-owned entity by meticulously managing financial resources and investments. Peterson's responsibilities include optimizing financial performance, managing capital allocation, and ensuring compliance with all financial regulations across its multi-provincial operations. The Chief Financial Officer's expertise supports strategic decision-making, enabling VetStrategy to effectively manage its growth and operational scale. Lizelle Peterson's financial acumen directly contributes to the company's ability to provide robust support to its veterinary partners and maintain its competitive edge in the Canadian market.

    Phil Boutet - Chief Medical Officer

    Phil Boutet, the Chief Medical Officer at VetStrategy, leads the medical standards and clinical excellence initiatives across all managed veterinary practices. Boutet ensures that the highest quality of veterinary care is consistently delivered, aligning clinical operations with VetStrategy's core mission of supporting veterinary partners. This position involves developing and implementing best practices in animal healthcare, overseeing clinical protocols, and providing guidance on medical advancements. The Chief Medical Officer's role is vital in maintaining the reputation of VetStrategy for exceptional veterinary services throughout its multi-provincial network. Boutet's leadership fosters a culture of continuous improvement and professional development among veterinary teams. Phil Boutet's dedication to clinical integrity reinforces VetStrategy's commitment to the well-being of animals and the success of its veterinary partners.

    Paula Brar - Chief People Officer

    Paula Brar, the Chief People Officer at VetStrategy, directs all human resources functions and talent management strategies for the organization. Brar is responsible for cultivating a positive and productive work environment, overseeing recruitment, employee relations, and professional development programs across VetStrategy's multi-provincial operations. This role is essential for attracting and retaining top veterinary talent, ensuring that the company's human capital aligns with its growth objectives and commitment to supporting veterinary partners. The Chief People Officer's focus includes developing comprehensive HR policies, promoting employee engagement, and ensuring compliance with labor laws. Paula Brar's leadership in people operations is fundamental to VetStrategy's ability to scale effectively and maintain its strong organizational culture as a leading Canadian-owned entity.

    Nicholas Brebner - Chief Medical Officer (Interim)

    Nicholas Brebner, the Chief Medical Officer (Interim) at VetStrategy, provides critical leadership and oversight for medical operations during this transitional period. Brebner supports the ongoing delivery of high-quality veterinary care, ensuring continuity and adherence to clinical standards across the organization's managed practices. This interim role involves collaborating closely with the existing medical teams and leadership to maintain operational integrity and support veterinary partners. Brebner's responsibilities include contributing to the strategic direction of clinical services and ensuring that VetStrategy's commitment to excellence in animal healthcare remains paramount. The Chief Medical Officer (Interim)'s focus is on maintaining robust medical protocols and fostering a supportive environment for veterinary professionals. Nicholas Brebner's contribution is vital to the seamless functioning of VetStrategy's medical services during this key phase.

    Explore Leadership Teams in Holding Companies & Conglomerates

    Frequently Asked Questions Regarding VetStrategy Top Executives and Leadership Team

    Who leads VetStrategy?
    VetStrategy is led by Jason Singh (Chief Executive Officer), along with executives such as Lizelle Peterson (Chief Financial Officer) and Phil Boutet (Chief Medical Officer).
    Who is part of VetStrategy’s executive team?
    The executive team of VetStrategy includes leaders such as Jason Singh (Chief Executive Officer), Lizelle Peterson (Chief Financial Officer), Phil Boutet (Chief Medical Officer) and other senior executives.
    How many executives does VetStrategy have?
    VetStrategy has 5 executives leading key business areas.
    What roles are included in VetStrategy’s leadership team?
    The leadership team of VetStrategy includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Medical Officer, Chief People Officer, Chief Medical Officer (Interim).