VetStrategy Executive and Leadership Team

July, 2026

Leadership Overview

VetStrategy has 5 executives leading key functions including strategy, finance, people operations, and veterinary medical oversight.

Driven by a commitment to veterinary excellence, VetStrategy supports veterinary partners by managing practices across Canada, fostering a multi-provincial presence as the nation's only 100% Canadian owned and operated organization of its kind.

Leadership Roles at VetStrategy

  • Chief Executive Officer - Jason Singh
  • Chief Financial Officer - Lizelle Peterson
  • Chief People Officer - Paula Brar
  • Chief Medical Officer - Phil Boutet
  • Chief Medical Officer (Interim) - Nicholas Brebner
  • Jason Singh - Chief Executive Officer

    Jason Singh, the Chief Executive Officer at VetStrategy, directs the overarching corporate strategy and operational framework for the organization. This leadership role involves guiding VetStrategy's expansion and market positioning as the sole 100% Canadian-owned veterinary practice management entity with a multi-provincial footprint. Singh ensures alignment with the company's mission to support veterinary partners by effectively managing their practices. The Chief Executive Officer's responsibilities include fostering strategic partnerships and driving initiatives that enhance VetStrategy's unique value proposition within the Canadian veterinary landscape. Jason Singh's executive oversight is critical for maintaining the company's growth trajectory and its commitment to Canadian veterinary professionals.

    Lizelle Peterson - Chief Financial Officer

    Lizelle Peterson, the Chief Financial Officer at VetStrategy, manages all financial operations and fiscal strategy for the organization. This executive function encompasses budgeting, financial planning, and ensuring the fiscal health of VetStrategy as it supports veterinary partners across Canada. Peterson oversees financial reporting, investment strategies, and resource allocation to support the company's multi-provincial presence. The Chief Financial Officer's role is integral to maintaining VetStrategy's status as a 100% Canadian-owned entity by optimizing financial performance and sustainability. Lizelle Peterson's financial acumen drives the economic stability necessary for the continued growth and operational efficiency of the veterinary practices under VetStrategy's management.

    Paula Brar - Chief People Officer

    Paula Brar, the Chief People Officer at VetStrategy, leads all human resources functions and talent management strategies. This critical role focuses on cultivating a supportive and growth-oriented environment for all employees within VetStrategy and its partner veterinary practices across Canada. Brar oversees recruitment, employee relations, compensation, and benefits, ensuring that VetStrategy's people practices align with its identity as a 100% Canadian-owned organization. The Chief People Officer's initiatives are designed to attract and retain top talent, fostering a strong organizational culture that supports the unique needs of veterinary professionals. Paula Brar's leadership in people operations is fundamental to the operational success and employee satisfaction across VetStrategy's multi-provincial network.

    Phil Boutet - Chief Medical Officer

    Phil Boutet, the Chief Medical Officer at VetStrategy, provides critical medical leadership and oversight for all veterinary practices managed by the organization. This executive position ensures the highest standards of veterinary care are maintained across VetStrategy's multi-provincial operations in Canada. Boutet guides clinical protocols, veterinary education initiatives, and quality assurance programs, directly supporting the veterinary partners. The Chief Medical Officer's responsibilities include staying abreast of advancements in veterinary medicine and integrating best practices to enhance patient care and practice efficiency. Phil Boutet's medical expertise is foundational to VetStrategy's mission of supporting veterinary excellence and ensuring the well-being of animals under its care.

    Nicholas Brebner - Chief Medical Officer (Interim)

    Nicholas Brebner, the Chief Medical Officer (Interim) at VetStrategy, supports the ongoing delivery of high-quality veterinary medical services across the organization's Canadian network. This interim leadership role ensures continuity in clinical standards and medical oversight for partner veterinary practices. Brebner collaborates with the Chief Medical Officer and practice teams to implement and refine veterinary care protocols, contributing to VetStrategy's commitment to excellence. The Chief Medical Officer (Interim) focuses on operationalizing medical strategies and supporting the veterinary professionals who deliver care. Nicholas Brebner's contribution ensures that VetStrategy continues to uphold its reputation for exceptional veterinary management and clinical support throughout its multi-provincial presence.

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    Frequently Asked Questions Regarding VetStrategy Top Executives and Leadership Team

    Who leads VetStrategy?
    VetStrategy is led by Jason Singh (Chief Executive Officer), along with executives such as Lizelle Peterson (Chief Financial Officer) and Paula Brar (Chief People Officer).
    Who is part of VetStrategy’s executive team?
    The executive team of VetStrategy includes leaders such as Jason Singh (Chief Executive Officer), Lizelle Peterson (Chief Financial Officer), Paula Brar (Chief People Officer) and other senior executives.
    How many executives does VetStrategy have?
    VetStrategy has 5 executives leading key business areas.
    What roles are included in VetStrategy’s leadership team?
    The leadership team of VetStrategy includes roles such as Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Medical Officer, Chief Medical Officer (Interim).