VetStrategy Executive and Leadership Team

June, 2026

Leadership Overview

VetStrategy has 4 executives leading key functions including strategy, finance, human resources, and medical operations.

Driven by a commitment to veterinary excellence, VetStrategy operates as the only 100% Canadian owned and operated organization of its kind, managing veterinary practices across Canada and fostering a multi-provincial presence.

Leadership Roles at VetStrategy

  • Chief Executive Officer - Jason Singh
  • Chief Financial Officer - Lizelle Peterson
  • Chief People Officer - Paula Brar
  • Chief Medical Officer (Interim) - Nicholas Brebner
  • Jason Singh - Chief Executive Officer

    Jason Singh, the Chief Executive Officer at VetStrategy, directs the overarching strategy and operational framework for the organization. Singh guides the company's expansion and market positioning as the only 100% Canadian owned and operated veterinary practice management entity with a multi-provincial footprint. This leadership involves aligning all functional areas with the core mission of supporting veterinary partners. Singh ensures the strategic direction fosters growth and operational efficiency across all managed practices. The Chief Executive Officer's role is central to maintaining VetStrategy's unique market standing and commitment to Canadian veterinary professionals. Jason Singh drives the vision for sustained success and innovation within the Canadian veterinary landscape.

    Lizelle Peterson - Chief Financial Officer

    Lizelle Peterson, the Chief Financial Officer at VetStrategy, oversees all financial operations and fiscal strategy. Peterson manages budgeting, financial planning, and reporting, ensuring the economic health and stability of the organization and its partner practices. This role is critical in supporting VetStrategy's status as a 100% Canadian owned and operated entity with a multi-provincial presence. The Chief Financial Officer's responsibilities include optimizing financial performance and resource allocation across the network. Peterson's expertise ensures robust financial controls and drives sustainable profitability. Lizelle Peterson's leadership in finance underpins the company's capacity for continued investment and operational excellence in the Canadian market.

    Paula Brar - Chief People Officer

    Paula Brar, the Chief People Officer at VetStrategy, leads all human resources functions and talent management initiatives. Brar is responsible for cultivating a supportive and high-performing work environment for all veterinary partners and staff across the multi-provincial operations. This role is essential for maintaining VetStrategy's unique culture as a 100% Canadian owned and operated organization. The Chief People Officer develops and implements strategies for employee engagement, professional development, and organizational culture. Brar ensures that human capital strategies align with the company's growth objectives and commitment to its veterinary partners. Paula Brar's focus on people development strengthens the foundation of VetStrategy's success in the Canadian veterinary sector.

    Nicholas Brebner - Chief Medical Officer (Interim)

    Nicholas Brebner, the Chief Medical Officer (Interim) at VetStrategy, provides critical oversight for medical standards and clinical operations. Brebner ensures that all veterinary practices managed by VetStrategy adhere to the highest standards of care and professional practice. This interim leadership is vital for maintaining the clinical integrity of the organization, a 100% Canadian owned and operated entity with a multi-provincial reach. The Chief Medical Officer (Interim) role focuses on clinical excellence, veterinary education, and the implementation of best practices across the network. Brebner's guidance supports the veterinary partners in delivering exceptional patient care. Nicholas Brebner's medical leadership reinforces VetStrategy's commitment to quality within the Canadian veterinary community.

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    Frequently Asked Questions Regarding VetStrategy Top Executives and Leadership Team

    Who leads VetStrategy?
    VetStrategy is led by Jason Singh (Chief Executive Officer), along with executives such as Lizelle Peterson (Chief Financial Officer) and Paula Brar (Chief People Officer).
    Who is part of VetStrategy’s executive team?
    The executive team of VetStrategy includes leaders such as Jason Singh (Chief Executive Officer), Lizelle Peterson (Chief Financial Officer), Paula Brar (Chief People Officer) and other senior executives.
    How many executives does VetStrategy have?
    VetStrategy has 4 executives leading key business areas.
    What roles are included in VetStrategy’s leadership team?
    The leadership team of VetStrategy includes roles such as Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Medical Officer (Interim).