VetCor Executive and Leadership Team

June, 2026

Leadership Overview

VetCor has 10 executives leading key functions including strategy, operations, marketing, and veterinary services.

Driven by a commitment to animal welfare, VetCor operates a national network of veterinary hospitals, providing comprehensive pet care and fostering a culture of excellence in veterinary medicine.

Leadership Roles at VetCor

  • Chief Executive Officer - Chris Strong
  • Founder & Chief Executive Officer - Elliot Webb
  • Chief Operating Officer - Dallas LaRose
  • Chief of Staff - Janice Annis
  • Chief Marketing Officer - Heather Bern
  • Chief of Staff & Veterinarian - Sylvalyn Hammond
  • Veterinarian and Chief of Staff - Christopher Tucker
  • Chief of Staff & Nothern & Central Ca Advisor - Mario Dinucci
  • Chief of Staff & Advisor - Christopher Brunner
  • Chief of Staff & Veterinarian - Garrett Rowley
  • Chris Strong - Chief Executive Officer

    Chris Strong, the Chief Executive Officer at VetCor, directs the overarching strategy and operational execution for the company's national network of veterinary hospitals. This leadership role involves guiding the organization's growth trajectory and ensuring alignment with its core mission of providing comprehensive pet care. Strong oversees the integration of new veterinary practices into the VetCor family, driving operational efficiencies and maintaining high standards of medical and surgical services. The Chief Executive Officer's responsibilities extend to fostering a culture of excellence among veterinary professionals and ensuring the delivery of ancillary services like pharmacy needs, boarding, and grooming. By focusing on strategic market positioning and financial performance, Chris Strong ensures VetCor remains a leader in the veterinary services industry, enhancing both pet health outcomes and client satisfaction across all locations.

    Elliot Webb - Founder & Chief Executive Officer

    Elliot Webb, the Founder & Chief Executive Officer at VetCor, established the company with a vision for a unified national network of veterinary hospitals. Webb's current leadership focuses on the long-term strategic direction and the foundational principles that guide VetCor's operations. This involves cultivating relationships with veterinary professionals and ensuring the company's commitment to providing a full range of general medical and surgical services for pets. The Founder & Chief Executive Officer's role encompasses overseeing the expansion and development of the company's services, including pharmacy needs and ancillary offerings such as boarding and grooming. Elliot Webb's influence is critical in maintaining the company's culture and its dedication to animal welfare. Through strategic oversight, Webb ensures VetCor continues to be a trusted provider of comprehensive pet care, reinforcing its market presence and commitment to veterinary excellence.

    Dallas LaRose - Chief Operating Officer

    Dallas LaRose, the Chief Operating Officer at VetCor, manages the day-to-day operations across the company's extensive network of veterinary hospitals. This executive oversees the implementation of operational strategies designed to enhance service delivery, including general medical and surgical procedures, pharmacy services, and ancillary offerings like boarding and grooming. LaRose's responsibilities include optimizing workflows, ensuring compliance with veterinary standards, and driving efficiency throughout the organization. The Chief Operating Officer works closely with hospital management teams to maintain high levels of patient care and client satisfaction. Dallas LaRose's focus on operational excellence supports VetCor's mission to provide comprehensive pet health solutions nationwide. By streamlining processes and resource allocation, LaRose ensures that each veterinary hospital operates effectively, contributing to the overall success and growth of VetCor.
    Dallas LaRose

    Janice Annis - Chief of Staff

    Janice Annis, the Chief of Staff at VetCor, provides strategic support and operational coordination for key initiatives across the veterinary hospital network. This role involves managing critical projects, facilitating communication between executive leadership and operational teams, and ensuring the smooth execution of company-wide strategies. Annis's responsibilities include streamlining internal processes and enhancing the delivery of comprehensive veterinary services, from general medical care to specialized pharmacy needs. The Chief of Staff plays a vital part in aligning departmental objectives with VetCor's overarching mission of animal welfare and client service. Janice Annis contributes to the effective management of resources and the implementation of best practices within the organization. By driving cross-functional collaboration, Annis ensures that VetCor's operations remain efficient and responsive to the evolving needs of pet owners and their animals.

    Heather Bern - Chief Marketing Officer

    Heather Bern, the Chief Marketing Officer at VetCor, leads the development and execution of marketing strategies to enhance brand visibility and client engagement for the national network of veterinary hospitals. This executive oversees all aspects of marketing, advertising, and public relations, focusing on communicating the value of VetCor's comprehensive services, including general medical and surgical care, pharmacy, boarding, and grooming. Bern's strategic initiatives aim to attract new clients and foster loyalty among existing pet owners by highlighting the company's commitment to animal health and well-being. The Chief Marketing Officer directs market research and analysis to identify growth opportunities and refine service offerings. Heather Bern ensures that VetCor's brand message resonates with its target audience, driving patient volume and supporting the company's expansion goals. Bern's leadership strengthens VetCor's position as a trusted provider of veterinary care.

    Sylvalyn Hammond - Chief of Staff & Veterinarian

    Sylvalyn Hammond, the Chief of Staff & Veterinarian at VetCor, bridges executive leadership with clinical operations, ensuring high standards of veterinary care across the network. This dual role involves strategic oversight of hospital operations while maintaining direct involvement in providing medical and surgical services for pets. Hammond's responsibilities include implementing best practices in animal healthcare, managing veterinary teams, and ensuring the effective delivery of pharmacy needs and ancillary services. The Chief of Staff & Veterinarian contributes to the development of clinical protocols and quality assurance programs. Sylvalyn Hammond's unique perspective as both a clinician and an executive ensures that strategic decisions are grounded in practical veterinary expertise. This leadership supports VetCor's mission to deliver exceptional pet care and foster a culture of continuous improvement within its hospitals.

    Christopher Tucker - Veterinarian and Chief of Staff

    Christopher Tucker, the Veterinarian and Chief of Staff at VetCor, provides critical clinical leadership and strategic operational support to the company's veterinary hospital network. This executive role combines hands-on veterinary practice, including medical and surgical services, with oversight of key administrative functions. Tucker focuses on enhancing the quality of patient care, ensuring compliance with veterinary regulations, and optimizing the delivery of pharmacy services and other ancillary offerings. The Veterinarian and Chief of Staff plays an integral part in developing and implementing clinical protocols that uphold VetCor's commitment to animal health and well-being. Christopher Tucker's expertise ensures that operational strategies align with the highest standards of veterinary medicine. This leadership contributes significantly to VetCor's reputation for excellence and its ability to provide comprehensive pet care solutions.

    Mario Dinucci - Chief of Staff & Nothern & Central Ca Advisor

    Mario Dinucci, the Chief of Staff & Nothern & Central Ca Advisor at VetCor, provides strategic guidance and operational oversight specifically for veterinary hospitals in Northern and Central California. This executive role involves ensuring that regional operations align with VetCor's national standards for medical and surgical services, pharmacy needs, and ancillary offerings like boarding and grooming. Dinucci's advisory capacity focuses on identifying and implementing best practices tailored to the unique market dynamics of the region. The Chief of Staff & Nothern & Central Ca Advisor works to enhance patient care quality and client satisfaction within these key territories. Mario Dinucci's leadership supports VetCor's growth objectives by strengthening its presence and operational effectiveness in California. This focused approach ensures consistent delivery of comprehensive pet care across the designated regions.

    Christopher Brunner - Chief of Staff & Advisor

    Christopher Brunner, the Chief of Staff & Advisor at VetCor, offers strategic counsel and operational support across various facets of the company's veterinary hospital network. This executive role involves contributing to the development and implementation of key initiatives aimed at enhancing service delivery, including general medical and surgical procedures, pharmacy services, and ancillary offerings. Brunner's advisory function supports executive leadership in navigating complex operational challenges and identifying opportunities for improvement. The Chief of Staff & Advisor plays a crucial role in ensuring that VetCor's strategic objectives are translated into effective operational plans. Christopher Brunner's contributions help maintain high standards of patient care and client service throughout the organization. This leadership ensures that VetCor continues to provide comprehensive and high-quality veterinary solutions.

    Garrett Rowley - Chief of Staff & Veterinarian

    Garrett Rowley, the Chief of Staff & Veterinarian at VetCor, integrates clinical expertise with strategic operational management for the company's veterinary hospitals. This role involves overseeing the delivery of comprehensive medical and surgical services, ensuring adherence to the highest standards of animal care. Rowley's responsibilities extend to managing veterinary teams, optimizing pharmacy operations, and supporting ancillary services such as boarding and grooming. The Chief of Staff & Veterinarian contributes to the development of clinical protocols and quality assurance measures, aligning them with VetCor's mission. Garrett Rowley's unique position allows for the effective translation of executive directives into practical clinical applications. This leadership ensures that VetCor consistently provides exceptional veterinary care and fosters a positive environment for both pets and their owners.

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    Frequently Asked Questions Regarding VetCor Top Executives and Leadership Team

    Who leads VetCor?
    VetCor is led by Chris Strong (Chief Executive Officer), along with executives such as Elliot Webb (Founder & Chief Executive Officer) and Dallas LaRose (Chief Operating Officer).
    Who is part of VetCor’s executive team?
    The executive team of VetCor includes leaders such as Chris Strong (Chief Executive Officer), Elliot Webb (Founder & Chief Executive Officer), Dallas LaRose (Chief Operating Officer) and other senior executives.
    How many executives does VetCor have?
    VetCor has 10 executives leading key business areas.
    What roles are included in VetCor’s leadership team?
    The leadership team of VetCor includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Operating Officer, Chief of Staff, Chief Marketing Officer.