Vertex Executive and Leadership Team

Grace Bloom, the Chief Executive Officer, Special Projects & Strategic Initiatives Office of at Vertex, directs high-impact growth initiatives and long-term corporate development. Bloom architects specialized programs that align with the broader mission of automating indirect tax technology for global enterprises. By identifying emerging market opportunities, the Chief Executive Officer, Special Projects & Strategic Initiatives Office of ensures the organization maintains a competitive edge in the rapidly evolving fintech landscape. This leadership role involves close collaboration with the Board to refine strategic roadmaps and optimize resource allocation for critical projects. Grace Bloom drives cross-functional synergy, ensuring that complex initiatives translate into tangible improvements for cloud and on-premise software offerings. Through rigorous analysis of industry trends, the Chief Executive Officer, Special Projects & Strategic Initiatives Office of secures the company's position as a leader in transaction tax automation and compliance readiness.

Steven Hinckley, the Chief Operating Officer at Vertex, directs internal business processes and organizational efficiency to support the delivery of tax automation software. Hinckley architects scalable operational frameworks that facilitate seamless integration with major billing and procurement platforms. Overseeing the core business functions, the Chief Operating Officer ensures that internal workflows remain optimized for high-volume transaction processing and compliance reporting. This leadership role involves managing the infrastructure required to support both cloud and on-premise software deployments across global regions. Steven Hinckley drives operational excellence by streamlining service delivery and enhancing the overall client experience. By coordinating with other C-suite leaders, the Chief Operating Officer maintains the stability of the company's technical ecosystem. Hinckley focuses on building robust systems that allow the organization to scale effectively while meeting the rigorous demands of enterprise-level tax management and audit readiness.

Allison Cerra, the Chief Marketing Officer at Vertex, directs global brand strategy and market positioning for the company's suite of indirect tax technology solutions. Cerra architects comprehensive demand generation campaigns that highlight the value of real-time tax calculation and audit readiness for enterprise clients. Overseeing the marketing department, the Chief Marketing Officer ensures that messaging resonates across ERP, eCommerce, and procurement platforms. This leadership role involves analyzing market data to refine customer acquisition strategies and enhance brand visibility in North American and international markets. Allison Cerra drives engagement through thought leadership and digital initiatives that showcase the technical superiority of the software. By aligning marketing efforts with product innovation, the Chief Marketing Officer strengthens the company's market share and supports long-term revenue growth. Cerra consistently elevates the brand profile to reflect the sophisticated nature of modern tax compliance.

Ann Hollins, the Chief People Officer at Vertex, directs human capital strategy and organizational culture to support the company's mission of tax technology innovation. Hollins architects talent acquisition and development programs that attract top-tier professionals capable of advancing complex software solutions. Overseeing the people department, the Chief People Officer ensures that the workforce remains aligned with the strategic goals of the enterprise. This leadership role involves fostering an inclusive environment that encourages technical excellence and collaborative problem-solving across global teams. Ann Hollins drives initiatives that promote employee retention and professional growth, which are essential for maintaining the company's status as a leader in the tax software industry. By implementing performance management systems, the Chief People Officer ensures that the organization possesses the necessary expertise to support ERP and eCommerce integrations. Hollins secures the long-term success of the company by cultivating a high-performing and engaged workforce.

Aneel Jaeel, the Chief Operations Officer at Vertex, directs the execution of supply chain logistics and technical infrastructure for the company's global operations. Jaeel architects robust logistical strategies that ensure the reliable delivery of tax technology services to international enterprise clients. Overseeing the operational logistics, the Chief Operations Officer ensures that the company's software platforms maintain high availability and performance standards. This leadership role involves managing the physical and digital supply chain components that support the deployment of tax compliance tools. Aneel Jaeel drives efficiency by optimizing the technical backend and ensuring that all operational processes support seamless einvoicing and audit readiness. By coordinating with the broader leadership team, the Chief Operations Officer ensures that operational capacity aligns with the company's growth objectives. Jaeel focuses on maintaining the integrity of the service delivery model to support the complex needs of global businesses.