Verano Executive and Leadership Team

George Archos, Co-Founder, Chairman & Chief Executive Officer at Verano, directs the company's overarching strategy and vision. Archos guides the cultivation, production, and retail operations, ensuring alignment with Verano's mission to deliver premium cannabis products. This leadership role involves setting the strategic direction for market expansion across the United States, overseeing brand development, and fostering the company's commitment to quality and safety. By championing community and advocacy initiatives, George Archos reinforces Verano's position as a responsible industry leader. The Chief Executive Officer's focus remains on driving sustainable growth and operational excellence throughout the vertically integrated structure. Archos ensures that all facets of the business, from cultivation to retail, adhere to the highest standards of product integrity and customer experience. This comprehensive oversight solidifies Verano's market presence and reputation.

Trip McDermott, Chief Operating Officer at Verano, manages the intricate operational framework of the company's vertically integrated cannabis business. McDermott oversees the day-to-day execution of cultivation, production, and retail processes across numerous U.S. locations. This critical role ensures the seamless flow of premium cannabis products from farm to dispensary, maintaining stringent quality control and safety protocols. The Chief Operating Officer drives efficiency improvements and scalability within Verano's extensive network, supporting the delivery of flower, edibles, and concentrates. Trip McDermott focuses on optimizing supply chain logistics and operational workflows to meet growing market demand. By implementing best practices in operational management, McDermott supports the company's expansion efforts and reinforces its commitment to product integrity. This leadership ensures Verano's operational capacity consistently meets its strategic objectives.

David Spreckman, Chief Marketing Officer at Verano, architects the brand's market presence and consumer engagement strategies. Spreckman oversees the development and execution of marketing campaigns that highlight Verano's premium cannabis products, including flower, edibles, and concentrates. This role involves translating the company's emphasis on quality, safety, and education into compelling brand narratives across multiple dispensaries nationwide. The Chief Marketing Officer drives initiatives to enhance customer loyalty and attract new consumers by showcasing the breadth of wellness products offered. David Spreckman ensures that all marketing efforts resonate with Verano's commitment to community and advocacy, positioning the company as a thought leader. By analyzing market trends and consumer behavior, Spreckman optimizes promotional activities and digital outreach to expand Verano's reach. This strategic marketing leadership is crucial for reinforcing the company's value proposition in a competitive landscape.

Destiny Thompson, Chief People Officer at Verano, leads the strategic direction for human capital management and organizational development. Thompson oversees all aspects of employee experience, talent acquisition, and retention initiatives across Verano's nationwide operations. This role is pivotal in cultivating a company culture that reflects Verano's values of quality, safety, and education, supporting the cultivation, production, and retail teams. The Chief People Officer develops programs to foster employee growth and engagement, ensuring a skilled and motivated workforce dedicated to delivering premium cannabis products. Destiny Thompson champions initiatives that align with Verano's community and advocacy efforts, reinforcing the company's commitment to its people and stakeholders. By focusing on talent development and organizational health, Thompson ensures Verano possesses the human resources necessary for sustained growth and operational excellence. This leadership is fundamental to Verano's success.

Laura Kalesnik, Chief Legal Officer & General Counsel at Verano, provides strategic legal guidance and oversees all legal affairs for the company. Kalesnik manages regulatory compliance, corporate governance, and risk mitigation across Verano's vertically integrated cannabis operations in the United States. This position is essential for navigating the complex legal and regulatory landscape inherent in the cannabis industry, ensuring adherence to all federal, state, and local laws. The Chief Legal Officer & General Counsel advises on matters related to cultivation, production, and retail, safeguarding the company's interests and upholding its commitment to safety and quality. Laura Kalesnik plays a key role in structuring agreements, managing litigation, and advising on corporate transactions. This comprehensive legal oversight ensures Verano operates with integrity and maintains its strong market position. Kalesnik's expertise is critical for Verano's continued expansion and compliance.