Vena Solutions Executive and Leadership Team

September, 2026

Leadership Overview

Vena Solutions has 5 executives leading key functions including strategy, financial oversight, human capital, revenue generation, and digital conversion optimization.

Focused on delivering advanced performance management, Vena Solutions empowers global organizations to streamline financial planning and operational analytics through a robust, AI-ready Microsoft-native data foundation.

Leadership Roles at Vena Solutions

  • Chief Executive Officer - Hunter Madeley
  • Chief Financial Officer - Melissa Howatson
  • Chief People Officer - Tracey Mikita
  • Chief Sales Officer - Peter Gilfillan
  • Manager, Conversion Rate Optimization - Kayla Carmichael
  • Hunter Madeley - Chief Executive Officer

    Hunter Madeley, the Chief Executive Officer at Vena Solutions, directs the overarching corporate strategy and long-term vision for the organization. By aligning the Microsoft-native platform with evolving market demands, Madeley ensures the company maintains a competitive edge in performance management software. This leadership role involves constant collaboration with the Board to drive sustainable growth and operational excellence across global markets. Overseeing the executive team, the Chief Executive Officer fosters a culture of innovation and data-driven decision-making. Hunter Madeley prioritizes the integration of agentic AI into planning workflows to enhance user outcomes. Through consistent focus on product scalability and customer success, the Chief Executive Officer secures the company's position as a leader in financial and operational planning. By championing the adoption of Azure and Fabric technologies, Madeley accelerates the digital transformation of thousands of organizations worldwide, ensuring consistent value delivery and robust market expansion.
    Hunter Madeley

    Melissa Howatson - Chief Financial Officer

    Melissa Howatson, the Chief Financial Officer at Vena Solutions, manages the fiscal health and strategic financial planning of the enterprise. By overseeing capital allocation and financial reporting, the Chief Financial Officer ensures the company maintains the resources necessary for continuous product development and market penetration. Howatson directs the financial operations that support the consolidation and close processes, providing the stability required for high-growth software environments. This role involves close coordination with the executive leadership to monitor key performance indicators and optimize resource distribution across departments. Melissa Howatson drives the financial strategy that enables the company to scale operations effectively while maintaining a governed, AI-ready data foundation. By analyzing market trends and internal performance metrics, the Chief Financial Officer mitigates risk and identifies opportunities for investment. Through rigorous financial oversight, Howatson supports the long-term viability and profitability of the platform, ensuring the organization achieves its ambitious growth targets.

    Tracey Mikita - Chief People Officer

    Tracey Mikita, the Chief People Officer at Vena Solutions, architects the human capital strategy and organizational culture necessary to support a high-performance software company. By overseeing talent acquisition, employee development, and retention initiatives, the Chief People Officer ensures the workforce remains aligned with the company's mission of enabling better financial and operational planning. Mikita directs programs that foster innovation and collaboration, essential for maintaining the company's status as a leader in AI-ready performance management. This leadership role involves designing structures that support a diverse, global team while promoting professional growth and operational efficiency. Tracey Mikita drives the cultural initiatives that integrate the company's values into daily workflows, ensuring that every employee contributes to the success of the Microsoft-native platform. By optimizing organizational design and performance management systems, the Chief People Officer enables the company to attract top-tier talent, ultimately supporting the delivery of high-quality solutions to thousands of organizations worldwide.

    Peter Gilfillan - Chief Sales Officer

    Peter Gilfillan, the Chief Sales Officer at Vena Solutions, directs the global revenue strategy and sales operations for the organization. By overseeing the expansion of the customer base, the Chief Sales Officer ensures the platform reaches organizations seeking advanced financial and operational planning capabilities. Gilfillan architects the sales processes that leverage Microsoft Excel, Power BI, and Azure to solve complex business challenges for clients. This leadership role involves managing high-performing sales teams and building strategic partnerships that drive market penetration across diverse industries. Peter Gilfillan drives the revenue growth necessary to support the company's ongoing investment in agentic AI and platform enhancements. By analyzing customer needs and market feedback, the Chief Sales Officer aligns sales efforts with the company's core mission of enabling better decision-making. Through consistent focus on pipeline management and customer acquisition, Gilfillan secures the company's market position, ensuring that thousands of organizations worldwide benefit from the platform's robust performance management features.
    Peter Gilfillan

    Kayla Carmichael - Manager, Conversion Rate Optimization

    Kayla Carmichael, the Manager, Conversion Rate Optimization at Vena Solutions, executes data-driven strategies to enhance the performance of digital touchpoints and user acquisition funnels. By overseeing the testing and refinement of web experiences, the Manager, Conversion Rate Optimization ensures that potential clients effectively engage with the platform's value proposition. Carmichael directs the analytical efforts that translate user behavior into actionable insights, directly impacting the efficiency of the company's marketing and sales pipelines. This role involves collaborating with product and marketing teams to optimize the journey from initial interest to platform adoption. Kayla Carmichael drives the implementation of conversion tactics that highlight the benefits of the Microsoft-native data foundation and AI-ready workflows. By continuously monitoring performance metrics and adjusting digital strategies, the Manager, Conversion Rate Optimization supports the company's goal of helping thousands of organizations achieve more. Through rigorous experimentation and optimization, Carmichael maximizes the impact of the company's digital presence, contributing to sustained growth and market reach.

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    Frequently Asked Questions Regarding Vena Solutions Top Executives and Leadership Team

    Who leads Vena Solutions?
    Vena Solutions is led by Hunter Madeley (Chief Executive Officer), along with executives such as Melissa Howatson (Chief Financial Officer) and Tracey Mikita (Chief People Officer).
    Who is part of Vena Solutions’s executive team?
    The executive team of Vena Solutions includes leaders such as Hunter Madeley (Chief Executive Officer), Melissa Howatson (Chief Financial Officer), Tracey Mikita (Chief People Officer) and other senior executives.
    How many executives does Vena Solutions have?
    Vena Solutions has 5 executives leading key business areas.
    What roles are included in Vena Solutions’s leadership team?
    The leadership team of Vena Solutions includes roles such as Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Sales Officer, Manager, Conversion Rate Optimization.