UW Credit Union Executive and Leadership Team

Paul Kundert, the President & Chief Executive Officer at UW Credit Union, directs the overarching strategic vision for the institution. Overseeing the alignment of financial services with the needs of University of Wisconsin communities, the President & Chief Executive Officer ensures the credit union maintains its status as a premier federally insured financial provider. This leadership role involves constant collaboration with the Board to refine long-term growth objectives and market positioning. By monitoring regional economic trends, Paul Kundert drives initiatives that expand member access to essential banking products. Kundert maintains a focus on institutional integrity and sustainable development, ensuring the organization remains responsive to the evolving financial landscape. Through rigorous oversight of corporate governance, the President & Chief Executive Officer secures the future of the credit union while fostering a culture of excellence and member-focused service across all operational branches.

Joseph Liethen, the Executive VP & Chief Financial Officer at UW Credit Union, manages the fiscal health and capital allocation strategies of the institution. Overseeing the financial reporting, budgeting, and risk management frameworks, the Executive VP & Chief Financial Officer ensures the credit union remains compliant with federal regulations while optimizing asset performance. This role involves analyzing market data to guide investment decisions that support the broader mission of serving university communities. By maintaining robust liquidity and capital reserves, Joseph Liethen protects the financial interests of the membership base. Liethen coordinates with other executive leaders to align departmental spending with strategic growth targets. Through precise financial forecasting and rigorous internal auditing, the Executive VP & Chief Financial Officer provides the necessary stability for the organization to offer competitive rates and services, ultimately strengthening the overall economic position of the credit union within the Wisconsin market.

Rob Van Nevel, the Executive Vice President & Chief Operating Officer at UW Credit Union, manages the daily operational workflows and service delivery standards across the institution. Overseeing the branch network and member service departments, the Executive Vice President & Chief Operating Officer ensures that all internal processes align with the credit union's mission of providing high-quality financial support. This role involves streamlining administrative functions to improve efficiency and member satisfaction. By monitoring service metrics, Rob Van Nevel identifies opportunities for process improvement and operational scaling. Van Nevel coordinates with other executives to implement policies that enhance the overall member experience. Through the effective management of daily operations, the Executive Vice President & Chief Operating Officer maintains the high standards of service expected by the university communities. This leadership role focuses on the practical execution of corporate strategy, ensuring that every interaction reflects the core values and professional commitment of the organization.

Ralph Buelling, the Executive Vice President & Chief Information Officer at UW Credit Union, architects the digital infrastructure and technological roadmap for the institution. Overseeing the security of member data and the implementation of modern banking platforms, the Executive Vice President & Chief Information Officer ensures seamless access to financial services across all digital channels. This role involves managing complex IT systems to support the credit union's commitment to innovation and operational efficiency. By integrating advanced cybersecurity protocols, Ralph Buelling protects the institution against emerging digital threats. Buelling collaborates with the leadership team to deploy software solutions that enhance the user experience for university communities. Through the continuous modernization of core banking systems, the Executive Vice President & Chief Information Officer drives the digital transformation necessary to remain competitive. This focus on technological advancement ensures that the credit union provides reliable, secure, and efficient financial tools to every member.

Pamela Peterson, the Executive Vice President & Chief People Officer at UW Credit Union, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and professional training programs, the Executive Vice President & Chief People Officer ensures the workforce remains aligned with the credit union's mission of serving university communities. This role involves fostering a corporate culture that prioritizes member-centric service and professional growth. By implementing comprehensive benefits and performance management systems, Pamela Peterson attracts and retains top talent within the financial sector. Peterson collaborates with the executive team to ensure that organizational values are integrated into every aspect of the employee lifecycle. Through the development of leadership pipelines and inclusive workplace policies, the Executive Vice President & Chief People Officer strengthens the internal foundation of the institution. This focus on human capital ensures that the credit union maintains a highly skilled and motivated team capable of delivering exceptional financial services.