UW Credit Union Executive and Leadership Team

Paul Kundert, the President & Chief Executive Officer at UW Credit Union, directs the overall strategic vision and operational execution for the financial institution. Kundert oversees all major business units, ensuring alignment with the credit union's mission to serve the University of Wisconsin communities. This leadership role involves driving growth initiatives and maintaining the financial health of the organization. By fostering a culture of member advocacy, Paul Kundert ensures that the credit union remains a trusted partner for its members' financial needs. The President & Chief Executive Officer's purview extends to external relations, representing UW Credit Union in industry forums and community engagements, thereby strengthening its market position and reputation.

Joseph Liethen, the Executive VP & Chief Financial Officer at UW Credit Union, manages the institution's financial operations and fiscal strategy. Liethen is responsible for financial planning, budgeting, and reporting, ensuring the credit union's fiscal stability and compliance with regulatory requirements. This critical role involves overseeing investment strategies and managing capital resources to support the organization's long-term objectives. By analyzing financial data, Joseph Liethen provides key insights that inform executive decision-making and drive operational efficiency across all departments. The Executive VP & Chief Financial Officer's leadership ensures robust financial controls and sustainable profitability, directly contributing to the credit union's capacity to serve its members effectively.

Maggie Hertz, the Executive Vice President & Chief Operating Officer at UW Credit Union, directs the day-to-day operational activities and service delivery across the organization. Hertz oversees the implementation of strategic initiatives, ensuring seamless execution of business processes and enhancement of member experiences. This leadership position involves managing various departments to optimize efficiency and productivity. By focusing on operational excellence, Maggie Hertz drives improvements in service quality and member satisfaction. The Executive Vice President & Chief Operating Officer's responsibilities include managing risk, ensuring compliance with operational standards, and fostering a high-performance culture throughout the credit union's service network.

Rob Van Nevel, the Executive Vice President & Chief Operating Officer at UW Credit Union, spearheads critical operational functions and strategic project execution. Van Nevel focuses on enhancing the credit union's service delivery channels and optimizing internal workflows to support member needs. This role involves close collaboration with other executive leaders to ensure operational strategies align with the overall business objectives. By driving innovation in operational systems, Rob Van Nevel contributes to the credit union's ability to adapt to evolving market demands. The Executive Vice President & Chief Operating Officer's leadership ensures the efficient deployment of resources and the continuous improvement of service quality across all member touchpoints.

Ralph Buelling, the Executive Vice President & Chief Information Officer at UW Credit Union, leads the technology strategy and information systems management for the institution. Buelling is responsible for overseeing the development and implementation of robust IT infrastructure, ensuring data security, and driving digital transformation initiatives. This role is crucial for maintaining the integrity and accessibility of member data and financial systems. By leveraging technology, Ralph Buelling enhances operational efficiency and member service capabilities. The Executive Vice President & Chief Information Officer's strategic direction ensures that UW Credit Union remains at the forefront of technological advancements in the financial services sector.

Pamela Peterson, the Executive Vice President & Chief People Officer at UW Credit Union, directs human capital management and organizational development strategies. Peterson oversees talent acquisition, employee engagement, and professional development programs designed to foster a skilled and motivated workforce. This leadership function is vital for cultivating a positive and productive work environment that supports the credit union's mission. By championing employee well-being and growth, Pamela Peterson ensures that UW Credit Union attracts and retains top talent. The Executive Vice President & Chief People Officer's initiatives are instrumental in building a strong organizational culture aligned with the credit union's values and strategic goals.