UW Credit Union Executive and Leadership Team

June, 2026

Leadership Overview

UW Credit Union has 7 executives leading key functions including strategy, operations, finance, technology, legal, and human resources.

Driven by member-centricity, UW Credit Union provides a comprehensive suite of financial services, fostering economic well-being within the University of Wisconsin communities through a steadfast commitment to integrity and service.

Leadership Roles at UW Credit Union

  • President & Chief Executive Officer - Paul Kundert
  • Executive VP & Chief Financial Officer - Joseph Liethen
  • Executive Vice President & Chief Operating Officer - Rob Van Nevel
  • Executive Vice President & Chief Operating Officer - Maggie Hertz
  • Executive Vice President & Chief Information Officer - Ralph Buelling
  • Chief Legal Officer - Jonathan Bundy
  • Executive Vice President & Chief People Officer - Pamela Peterson
  • Paul Kundert - President & Chief Executive Officer

    Paul Kundert, the President & Chief Executive Officer at UW Credit Union, directs the overall strategic vision and operational execution for the financial institution. Kundert oversees all major business units, ensuring alignment with the credit union's mission to serve the University of Wisconsin communities. This leadership role involves driving growth initiatives, managing stakeholder relationships, and maintaining the financial health and stability of the organization. By setting the executive agenda, Paul Kundert guides the company's expansion and service delivery, ensuring adherence to federal regulations and member satisfaction. The President & Chief Executive Officer champions innovation in financial services, adapting to market changes and member needs. Kundert's oversight extends to fostering a strong corporate culture and ensuring the long-term viability of UW Credit Union.
    Paul Kundert

    Joseph Liethen - Executive VP & Chief Financial Officer

    Joseph Liethen, the Executive VP & Chief Financial Officer at UW Credit Union, directs all financial planning, management, and reporting activities. Liethen oversees the institution's fiscal health, including budgeting, forecasting, investment strategies, and capital management. This critical role ensures the financial stability and profitability of UW Credit Union, managing risk exposure and compliance with financial regulations. By guiding financial operations, Joseph Liethen supports strategic decision-making and resource allocation. The Executive VP & Chief Financial Officer is responsible for maintaining strong relationships with financial institutions and regulatory bodies. Liethen's expertise is vital in navigating complex financial markets and ensuring the long-term economic security of the credit union and its members.
    Joseph Liethen

    Rob Van Nevel - Executive Vice President & Chief Operating Officer

    Rob Van Nevel, the Executive Vice President & Chief Operating Officer at UW Credit Union, manages the day-to-day operational functions and service delivery across the organization. Van Nevel directs the implementation of strategic initiatives, ensuring efficient and effective member service operations. This executive role involves optimizing internal processes, enhancing operational workflows, and overseeing the performance of various departments to meet service level agreements. By focusing on operational excellence, Rob Van Nevel ensures that UW Credit Union delivers high-quality financial services to its members. The Executive Vice President & Chief Operating Officer plays a critical part in scaling operations to support growth and maintain service standards. Van Nevel's leadership drives continuous improvement in all operational aspects, contributing directly to member satisfaction and organizational efficiency.
    Rob Van Nevel

    Maggie Hertz - Executive Vice President & Chief Operating Officer

    Maggie Hertz, the Executive Vice President & Chief Operating Officer at UW Credit Union, spearheads initiatives focused on enhancing member experience and operational efficiency. Hertz directs the strategic deployment of resources to improve service delivery channels and streamline internal processes. This leadership position involves collaborating with various departments to ensure seamless integration of services and support for member needs. By driving operational improvements, Maggie Hertz contributes to the credit union's reputation for exceptional service. The Executive Vice President & Chief Operating Officer is instrumental in developing and implementing policies that support the organization's growth objectives. Hertz's focus on operational effectiveness ensures UW Credit Union remains a trusted financial partner for its communities.

    Ralph Buelling - Executive Vice President & Chief Information Officer

    Ralph Buelling, the Executive Vice President & Chief Information Officer at UW Credit Union, leads the technology strategy and infrastructure development for the organization. Buelling oversees all aspects of information technology, including cybersecurity, data management, and digital transformation initiatives. This role is crucial for ensuring the reliability, security, and scalability of UW Credit Union's technological systems. By driving innovation in IT, Ralph Buelling supports the delivery of modern financial services and enhances operational efficiency. The Executive Vice President & Chief Information Officer ensures that technology investments align with business objectives and member needs. Buelling's expertise is key to maintaining a competitive edge in the digital financial landscape.
    Jonathan Bundy, the Chief Legal Officer at UW Credit Union, provides comprehensive legal counsel and oversees all legal affairs for the institution. Bundy manages regulatory compliance, risk mitigation, and corporate governance matters, ensuring adherence to all applicable laws and statutes. This executive position involves advising senior leadership on legal implications of business decisions and protecting the credit union's interests. By ensuring legal integrity, Jonathan Bundy supports the ethical and compliant operation of UW Credit Union. The Chief Legal Officer plays a vital role in contract negotiation, litigation management, and policy development. Bundy's guidance is essential for navigating the complex legal environment of the financial services industry.
    Jonathan Bundy

    Pamela Peterson - Executive Vice President & Chief People Officer

    Pamela Peterson, the Executive Vice President & Chief People Officer at UW Credit Union, directs all human resources functions and talent management strategies. Peterson oversees employee relations, compensation and benefits, recruitment, and organizational development to foster a positive and productive work environment. This leadership role is critical for attracting, retaining, and developing the skilled workforce necessary for UW Credit Union's success. By championing employee well-being and professional growth, Pamela Peterson cultivates a strong organizational culture. The Executive Vice President & Chief People Officer ensures that HR policies align with the credit union's mission and values. Peterson's strategic approach to people management supports the overall strategic objectives of the organization.

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    Frequently Asked Questions Regarding UW Credit Union Top Executives and Leadership Team

    Who leads UW Credit Union?
    UW Credit Union is led by Paul Kundert (President & Chief Executive Officer), along with executives such as Joseph Liethen (Executive VP & Chief Financial Officer) and Rob Van Nevel (Executive Vice President & Chief Operating Officer).
    Who is part of UW Credit Union’s executive team?
    The executive team of UW Credit Union includes leaders such as Paul Kundert (President & Chief Executive Officer), Joseph Liethen (Executive VP & Chief Financial Officer), Rob Van Nevel (Executive Vice President & Chief Operating Officer) and other senior executives.
    How many executives does UW Credit Union have?
    UW Credit Union has 7 executives leading key business areas.
    What roles are included in UW Credit Union’s leadership team?
    The leadership team of UW Credit Union includes roles such as President & Chief Executive Officer, Executive VP & Chief Financial Officer, Executive Vice President & Chief Operating Officer, Executive Vice President & Chief Operating Officer, Executive Vice President & Chief Information Officer.