Leadership Overview
UW Credit Union has 6 executives leading key functions including strategy, financial management, operations, technology, and human resources.
Committed to serving the University of Wisconsin community, UW Credit Union delivers comprehensive financial services while maintaining a member-focused philosophy that drives long-term economic stability and regional growth.
Committed to serving the University of Wisconsin community, UW Credit Union delivers comprehensive financial services while maintaining a member-focused philosophy that drives long-term economic stability and regional growth.
Leadership Roles at UW Credit Union
Paul Kundert - President & Chief Executive Officer
Paul Kundert, the President & Chief Executive Officer at UW Credit Union, directs the overarching strategic vision for this federally insured financial institution. By aligning organizational goals with the needs of University of Wisconsin communities, the President & Chief Executive Officer ensures consistent delivery of high-quality financial services. Paul Kundert manages high-level relationships with the Board of Directors to maintain institutional integrity and long-term fiscal health. This leadership role involves monitoring market trends across the Midwest to identify opportunities for sustainable growth. Through rigorous oversight of corporate governance, the President & Chief Executive Officer fosters a culture of member-centric innovation. By prioritizing operational excellence, the executive secures the institution's position as a cornerstone of regional financial stability. Ultimately, the President & Chief Executive Officer drives the mission of providing accessible banking solutions to a diverse member base.
Joseph Liethen - Executive VP & Chief Financial Officer
Joseph Liethen, the Executive VP & Chief Financial Officer at UW Credit Union, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting, budgeting, and risk management, the Executive VP & Chief Financial Officer ensures the institution maintains robust liquidity to support member lending needs. Joseph Liethen collaborates with the executive team to evaluate investment opportunities that align with the credit union's long-term growth objectives. This role involves maintaining compliance with federal regulations while optimizing the balance sheet for maximum efficiency. By analyzing economic data across the Wisconsin market, the Executive VP & Chief Financial Officer mitigates financial exposure and strengthens the institution's capital position. Through precise financial planning, the executive supports the delivery of competitive interest rates and financial products. Ultimately, the Executive VP & Chief Financial Officer secures the financial foundation necessary for ongoing community service.
Rob Van Nevel - Executive Vice President & Chief Operating Officer
Rob Van Nevel, the Executive Vice President & Chief Operating Officer at UW Credit Union, directs the internal business processes and service delivery channels. Focusing on branch network efficiency and member service standards, the Executive Vice President & Chief Operating Officer optimizes daily operations to enhance the overall member experience. Rob Van Nevel coordinates with department heads to streamline workflows and improve service accessibility across the regional footprint. This leadership role involves implementing operational policies that support the institution's commitment to the University of Wisconsin community. By monitoring performance metrics, the Executive Vice President & Chief Operating Officer identifies areas for process improvement and resource allocation. Through effective management of operational infrastructure, the executive ensures that financial services remain reliable and responsive. Ultimately, the Executive Vice President & Chief Operating Officer drives operational excellence to support the credit union's mission of providing superior financial value.
Maggie Hertz - Executive Vice President & Chief Operating Officer
Maggie Hertz, the Executive Vice President & Chief Operating Officer at UW Credit Union, manages the strategic execution of member-facing programs and community engagement initiatives. Focusing on the expansion of financial literacy resources and member outreach, the Executive Vice President & Chief Operating Officer ensures that the institution's services effectively reach the University of Wisconsin community. Maggie Hertz coordinates cross-functional teams to implement new service models that address evolving member needs. This leadership role involves refining the customer journey to increase engagement and satisfaction across all service channels. By analyzing member feedback and market demand, the Executive Vice President & Chief Operating Officer adapts service delivery to maintain high levels of trust and loyalty. Through the oversight of key service departments, the executive fosters a culture of excellence and community support. Ultimately, the Executive Vice President & Chief Operating Officer drives the institution's impact through dedicated member advocacy and service innovation.
Ralph Buelling - Executive Vice President & Chief Information Officer
Ralph Buelling, the Executive Vice President & Chief Information Officer at UW Credit Union, architects the digital infrastructure and cybersecurity frameworks essential for modern banking. Overseeing the development of secure online platforms and mobile banking tools, the Executive Vice President & Chief Information Officer ensures seamless access to financial services for all members. Ralph Buelling manages the integration of advanced data analytics to improve service personalization and operational security. This role involves protecting sensitive member information through rigorous compliance with federal data standards. By leading the digital transformation strategy, the Executive Vice President & Chief Information Officer enables the institution to remain competitive in a rapidly evolving financial landscape. Through the deployment of scalable technology solutions, the executive supports the credit union's commitment to innovation. Ultimately, the Executive Vice President & Chief Information Officer secures the digital environment required for safe and efficient financial transactions.
Pamela Peterson - Executive Vice President & Chief People Officer
Pamela Peterson, the Executive Vice President & Chief People Officer at UW Credit Union, directs the human capital strategy and organizational development programs. Overseeing talent acquisition, employee training, and performance management, the Executive Vice President & Chief People Officer ensures the institution attracts and retains a workforce dedicated to member service. Pamela Peterson fosters an inclusive corporate culture that aligns with the credit union's mission of serving the University of Wisconsin community. This leadership role involves designing compensation and benefits structures that support employee well-being and professional growth. By implementing leadership development initiatives, the Executive Vice President & Chief People Officer prepares the organization for future challenges and opportunities. Through the management of internal communications and engagement programs, the executive strengthens organizational alignment. Ultimately, the Executive Vice President & Chief People Officer drives the success of the institution by cultivating a high-performing and motivated team.
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Frequently Asked Questions Regarding UW Credit Union Top Executives and Leadership Team
