Upaep Executive and Leadership Team

September, 2026

Leadership Overview

Upaep has 5 executives leading key functions including operational promotion, human resources, advisory linkage, engineering council management, and marketing.

Committed to academic excellence and holistic student development, Upaep fosters innovation through a diverse educational ecosystem that integrates culture, science, and business incubation to prepare leaders for global impact.

Leadership Roles at Upaep

  • Chief Operating Officer Enlace Promoción Y Educación Continua - Lucia Guadarrama
  • Chief Human Resources Officer - Ilians Principessa
  • Presidente Del Consejo Consultivo De Vinculación - Juan Murguía Ashby
  • Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial - Sergio Eugenio
  • Jefe De Mercadotecnia - Monica Luevano
  • Lucia Guadarrama - Chief Operating Officer Enlace Promoción Y Educación Continua

    Lucia Guadarrama, the Chief Operating Officer Enlace Promoción Y Educación Continua at Upaep, directs all operational strategies regarding continuous education and promotional outreach. Guadarrama manages the expansion of flexible learning models, including online and open enrollment programs, to reach diverse student demographics across Mexico. By aligning academic offerings with market demands, the Chief Operating Officer Enlace Promoción Y Educación Continua ensures that professional certificates and specialized programs remain competitive. Lucia Guadarrama coordinates with faculty leadership to integrate practical industry insights into the curriculum, thereby enhancing the value proposition for lifelong learners. This role involves optimizing administrative workflows to support high-volume enrollment cycles. Through rigorous oversight of promotional initiatives, Guadarrama drives institutional growth and strengthens the university's reputation as a premier provider of advanced education. The Chief Operating Officer Enlace Promoción Y Educación Continua maintains a focus on scalable educational solutions that empower students to achieve career advancement.
    Lucia Guadarrama

    Ilians Principessa - Chief Human Resources Officer

    Ilians Principessa, the Chief Human Resources Officer at Upaep, architects the organizational culture and talent management strategies necessary for a high-performing academic environment. Principessa oversees recruitment, professional development, and retention initiatives for faculty and administrative staff. By implementing comprehensive performance evaluation systems, the Chief Human Resources Officer ensures that all personnel align with the university's mission of holistic student growth. Ilians Principessa manages complex labor relations and fosters an inclusive workplace culture that values art, science, and academic rigor. This leadership role involves collaborating with the executive team to design compensation structures that attract top-tier educators. Through the strategic deployment of human capital, Principessa supports the university's ability to deliver high-quality instruction across in-person and digital platforms. The Chief Human Resources Officer maintains a focus on organizational health, ensuring that the workforce remains agile and prepared to meet the evolving needs of the student body in a competitive educational landscape.

    Juan Murguía Ashby - Presidente Del Consejo Consultivo De Vinculación

    Juan Murguía Ashby, the Presidente Del Consejo Consultivo De Vinculación at Upaep, directs the strategic partnerships between the university and the broader business community. Murguía Ashby oversees the integration of corporate stakeholders into the academic framework, facilitating student exchanges and internship opportunities. By bridging the gap between theoretical education and practical application, the Presidente Del Consejo Consultivo De Vinculación ensures that the university's business incubator remains a hub for innovation and entrepreneurship. Juan Murguía Ashby coordinates with industry leaders to align research initiatives with current market trends, thereby enhancing the employability of graduates. This role involves managing high-level advisory boards that provide guidance on curriculum relevance and institutional development. Through the cultivation of these external relationships, Murguía Ashby drives the university's impact on regional economic development. The Presidente Del Consejo Consultivo De Vinculación secures long-term collaboration agreements that solidify the institution's position as a vital partner for industry growth and professional excellence.

    Sergio Eugenio - Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial

    Sergio Eugenio, the Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial at Upaep, architects the technical curriculum and industry alignment for the engineering departments. Eugenio oversees the development of specialized laboratory programs and research initiatives that prepare students for the complexities of the chemical and industrial sectors. By fostering partnerships with manufacturing firms and engineering enterprises, the Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial ensures that students gain hands-on experience with modern industrial technologies. Sergio Eugenio coordinates with faculty to integrate sustainability and innovation into the engineering coursework. This leadership role involves managing the advisory council to ensure that academic standards meet the rigorous requirements of the global engineering market. Through the optimization of technical training, Eugenio drives the university's reputation for producing highly skilled engineers. The Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial maintains a focus on bridging the gap between classroom learning and industrial application.

    Monica Luevano - Jefe De Mercadotecnia

    Monica Luevano, the Jefe De Mercadotecnia at Upaep, directs all brand positioning and student acquisition strategies across diverse academic programs. Luevano oversees the execution of multi-channel marketing campaigns that highlight the university's unique offerings, including sports, arts, and specialized doctoral studies. By analyzing market data and student enrollment trends, the Jefe De Mercadotecnia optimizes communication strategies to reach prospective students in both local and regional markets. Monica Luevano collaborates with the admissions and academic departments to ensure consistent messaging regarding the university's value proposition. This role involves managing digital presence and public relations to enhance the institution's visibility as a leader in higher education. Through the strategic use of data-driven marketing, Luevano drives enrollment growth and strengthens the brand identity of the university. The Jefe De Mercadotecnia maintains a focus on creating compelling narratives that resonate with students seeking a comprehensive and flexible educational experience at the university.

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    Frequently Asked Questions Regarding Upaep Top Executives and Leadership Team

    Who leads Upaep?
    Upaep is led by Lucia Guadarrama (Chief Operating Officer Enlace Promoción Y Educación Continua), along with executives such as Ilians Principessa (Chief Human Resources Officer) and Juan Murguía Ashby (Presidente Del Consejo Consultivo De Vinculación).
    Who is part of Upaep’s executive team?
    The executive team of Upaep includes leaders such as Lucia Guadarrama (Chief Operating Officer Enlace Promoción Y Educación Continua), Ilians Principessa (Chief Human Resources Officer), Juan Murguía Ashby (Presidente Del Consejo Consultivo De Vinculación) and other senior executives.
    How many executives does Upaep have?
    Upaep has 5 executives leading key business areas.
    What roles are included in Upaep’s leadership team?
    The leadership team of Upaep includes roles such as Chief Operating Officer Enlace Promoción Y Educación Continua, Chief Human Resources Officer, Presidente Del Consejo Consultivo De Vinculación, Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial, Jefe De Mercadotecnia.