Upaep Executive and Leadership Team

August, 2026

Leadership Overview

Upaep has 5 executives leading key functions including human resources, operational promotion, advisory linkage, marketing, and engineering council management.

Committed to academic excellence and holistic student development, Upaep fosters innovation through diverse educational pathways, cultural engagement, and robust business incubation programs across Mexico.

Leadership Roles at Upaep

  • Chief Operating Officer Enlace Promoción Y Educación Continua - Lucia Guadarrama
  • Chief Human Resources Officer - Ilians Principessa
  • Presidente Del Consejo Consultivo De Vinculación - Juan Murguía Ashby
  • Jefe De Mercadotecnia - Monica Luevano
  • Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial - Sergio Eugenio
  • Lucia Guadarrama - Chief Operating Officer Enlace Promoción Y Educación Continua

    Lucia Guadarrama, the Chief Operating Officer Enlace Promoción Y Educación Continua at Upaep, manages the expansion of continuing education programs and promotional outreach. Guadarrama oversees the operational logistics for online and open enrollment classes, ensuring accessibility for diverse student populations. By coordinating with academic departments, the Chief Operating Officer Enlace Promoción Y Educación Continua aligns course offerings with current market demands and industry trends. This leadership role involves driving regional growth through strategic partnerships and community engagement initiatives. Lucia Guadarrama also monitors the performance of specialized certificate programs to guarantee high standards of instructional quality. Through the effective management of promotional channels, the Chief Operating Officer Enlace Promoción Y Educación Continua increases enrollment numbers and strengthens the university brand. By streamlining administrative processes for continuing education, Guadarrama facilitates a seamless learning experience for professionals seeking skill advancement. This operational focus directly supports the university goal of providing flexible, high-quality education to a broad audience.
    Lucia Guadarrama

    Ilians Principessa - Chief Human Resources Officer

    Ilians Principessa, the Chief Human Resources Officer at Upaep, directs all talent acquisition and organizational development initiatives. Principessa manages the recruitment of academic faculty and administrative staff to ensure alignment with the university mission. By implementing comprehensive training programs, the Chief Human Resources Officer enhances staff performance and institutional culture. This leadership role involves overseeing compensation structures and employee benefits to maintain competitive standards within the higher education sector. Ilians Principessa also coordinates internal communication strategies to foster a collaborative environment across all departments. Through the optimization of human capital management, the Chief Human Resources Officer supports the long-term growth of the university. By prioritizing professional development and workplace wellness, Principessa secures a high-performing workforce capable of delivering quality education to students. This strategic focus on personnel ensures that the institution remains a top choice for educators and administrative professionals throughout the region.

    Juan Murguía Ashby - Presidente Del Consejo Consultivo De Vinculación

    Juan Murguía Ashby, the Presidente Del Consejo Consultivo De Vinculación at Upaep, directs the strategic alignment between academic programs and external industry partners. Murguía Ashby oversees the advisory council to ensure that university curricula meet the evolving needs of the professional market. By facilitating collaborations with business leaders, the Presidente Del Consejo Consultivo De Vinculación creates valuable internship and employment opportunities for students. This leadership role involves managing the university business incubator to foster entrepreneurship and innovation among the student body. Juan Murguía Ashby also coordinates high-level networking events that connect faculty with industry experts to drive research and development. Through the cultivation of strong corporate relationships, the Presidente Del Consejo Consultivo De Vinculación enhances the institutional reputation and market impact. By bridging the gap between theory and practice, Murguía Ashby ensures that graduates possess the skills necessary to succeed in a competitive global economy while contributing to regional economic development.

    Monica Luevano - Jefe De Mercadotecnia

    Monica Luevano, the Jefe De Mercadotecnia at Upaep, directs all branding and promotional campaigns to attract prospective students across various academic levels. Luevano oversees the development of digital and traditional marketing strategies that highlight the university unique value proposition. By analyzing market data and student demographics, the Jefe De Mercadotecnia optimizes advertising spend to maximize enrollment growth. This leadership role involves managing the university public image and ensuring consistent messaging across all communication platforms. Monica Luevano also collaborates with the admissions department to streamline the student recruitment funnel and improve conversion rates. Through the execution of targeted campaigns, the Jefe De Mercadotecnia increases awareness of specialized certificates and degree programs. By leveraging social media and community outreach, Luevano strengthens the institutional presence in the competitive education market. This strategic focus on marketing ensures that the university effectively communicates its commitment to culture, art, science, and sports to a wide audience.

    Sergio Eugenio - Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial

    Sergio Eugenio, the Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial at Upaep, directs the technical advisory efforts for the chemical and industrial engineering departments. Eugenio oversees the integration of industry-standard practices into the engineering curriculum to prepare students for complex technical roles. By managing relationships with manufacturing and chemical processing firms, the Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial ensures that laboratory facilities and research projects remain at the forefront of technological advancement. This leadership role involves coordinating with faculty to align academic research with practical industrial applications. Sergio Eugenio also facilitates student participation in technical competitions and professional certifications to enhance employability. Through the oversight of industry-linked projects, the Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial drives innovation within the engineering faculty. By fostering these critical connections, Eugenio ensures that the university maintains a reputation for producing highly skilled engineers capable of solving real-world industrial challenges.

    Explore Leadership Teams in Colleges & Universities

    Frequently Asked Questions Regarding Upaep Top Executives and Leadership Team

    Who leads Upaep?
    Upaep is led by Lucia Guadarrama (Chief Operating Officer Enlace Promoción Y Educación Continua), along with executives such as Ilians Principessa (Chief Human Resources Officer) and Juan Murguía Ashby (Presidente Del Consejo Consultivo De Vinculación).
    Who is part of Upaep’s executive team?
    The executive team of Upaep includes leaders such as Lucia Guadarrama (Chief Operating Officer Enlace Promoción Y Educación Continua), Ilians Principessa (Chief Human Resources Officer), Juan Murguía Ashby (Presidente Del Consejo Consultivo De Vinculación) and other senior executives.
    How many executives does Upaep have?
    Upaep has 5 executives leading key business areas.
    What roles are included in Upaep’s leadership team?
    The leadership team of Upaep includes roles such as Chief Operating Officer Enlace Promoción Y Educación Continua, Chief Human Resources Officer, Presidente Del Consejo Consultivo De Vinculación, Jefe De Mercadotecnia, Presidente De Consejo De Vinculacin De Ingenieria Quimica E Industrial.