UOL EdTech Executive and Leadership Team

October, 2026

Leadership Overview

UOL EdTech has 4 executives leading key functions including strategy, corporate training, financial management, and technology and human resources.

Focused on accelerating digital education transformation across Brazil, UOL EdTech delivers comprehensive learning ecosystems that connect universities, corporations, and students through innovative technological solutions and extensive course portfolios.

Leadership Roles at UOL EdTech

  • Chief Executive Officer - Alex Augusto
  • Chief Executive Officer Upfy - Upfy Cursos
  • Chief Financial Officer - Eduardo Alcaro
  • Chief Technology Officer & Chief People Officer - Diogo Preta
  • Alex Augusto - Chief Executive Officer

    Alex Augusto, the Chief Executive Officer at UOL EdTech, directs the overarching strategic vision for the largest digital education ecosystem in Brazil. Augusto manages the expansion of corporate training solutions and university partnerships, ensuring the organization maintains a competitive edge in the rapidly evolving EdTech landscape. By aligning internal resources with market demands, the Chief Executive Officer drives sustainable growth and enhances the accessibility of high-quality online learning. Alex Augusto oversees the integration of over 600 digital content offerings, tailoring educational experiences to meet diverse talent management needs. This leadership role involves constant collaboration with the board to refine long-term objectives and solidify the company's position as a primary driver of skills development. Through rigorous operational oversight, the Chief Executive Officer ensures that every technological initiative supports the broader mission of transforming the national education sector while delivering measurable value to all stakeholders.

    Upfy Cursos - Chief Executive Officer Upfy

    Upfy Cursos, the Chief Executive Officer Upfy at UOL EdTech, manages the specialized operations and market penetration of the Upfy platform within the broader corporate training ecosystem. Upfy Cursos architects unique learning pathways that cater to specific business requirements, focusing on immersive online courses that facilitate effective talent development. By analyzing user engagement data, the Chief Executive Officer Upfy optimizes course delivery mechanisms to maximize student retention and skill acquisition. This role involves coordinating with cross-functional teams to scale digital content offerings across diverse industry verticals. Upfy Cursos drives the adoption of cutting-edge educational tools, ensuring that the platform remains at the forefront of digital transformation. Through strategic partnerships and targeted outreach, the Chief Executive Officer Upfy expands the reach of these training solutions, directly contributing to the company's goal of fostering professional growth and organizational excellence throughout the regional market.

    Eduardo Alcaro - Chief Financial Officer

    Eduardo Alcaro, the Chief Financial Officer at UOL EdTech, governs the financial health and fiscal strategy of the organization. Alcaro oversees capital allocation, budgeting, and financial reporting, ensuring that resources support the company's mission of digital education transformation. By monitoring revenue streams from corporate training and university partnerships, the Chief Financial Officer maintains the stability required for continuous innovation. Eduardo Alcaro manages complex financial modeling to assess the viability of new technological investments and market expansion opportunities. This leadership role involves providing critical insights to the executive team, facilitating data-driven decision-making that balances growth with operational efficiency. Through rigorous oversight of financial controls and risk management, the Chief Financial Officer secures the long-term viability of the business. Alcaro ensures that all fiscal activities align with the broader corporate objectives, ultimately supporting the delivery of high-quality educational services to a vast and growing user base.

    Diogo Preta - Chief Technology Officer & Chief People Officer

    Diogo Preta, the Chief Technology Officer & Chief People Officer at UOL EdTech, directs the dual mandate of technological infrastructure development and human capital management. Preta architects scalable cloud-based learning platforms while simultaneously fostering a high-performance culture that attracts top talent to the organization. By integrating advanced software solutions with effective talent management strategies, the Chief Technology Officer & Chief People Officer ensures that the company remains a leader in the EdTech space. Diogo Preta oversees the engineering teams responsible for the immersive online course delivery systems, ensuring seamless user experiences across all digital touchpoints. This leadership role involves aligning technical roadmaps with organizational development goals to drive innovation and employee engagement. Through the synchronization of technology and people operations, the Chief Technology Officer & Chief People Officer supports the company's mission of enhancing the learning experience for students, universities, and corporate partners throughout the region.

    Frequently Asked Questions Regarding UOL EdTech Top Executives and Leadership Team

    Who leads UOL EdTech?
    UOL EdTech is led by Alex Augusto (Chief Executive Officer), along with executives such as Upfy Cursos (Chief Executive Officer Upfy) and Eduardo Alcaro (Chief Financial Officer).
    Who is part of UOL EdTech’s executive team?
    The executive team of UOL EdTech includes leaders such as Alex Augusto (Chief Executive Officer), Upfy Cursos (Chief Executive Officer Upfy), Eduardo Alcaro (Chief Financial Officer) and other senior executives.
    How many executives does UOL EdTech have?
    UOL EdTech has 4 executives leading key business areas.
    What roles are included in UOL EdTech’s leadership team?
    The leadership team of UOL EdTech includes roles such as Chief Executive Officer, Chief Executive Officer Upfy, Chief Financial Officer, Chief Technology Officer & Chief People Officer.