Leadership Overview
United Power has 9 executives leading key functions including strategy, operations, technology, marketing, finance, and human resources.
Committed to sustainable energy distribution across Colorado, United Power prioritizes member-owned cooperative values while driving innovation in power procurement and regional infrastructure development to support rapid growth.
Committed to sustainable energy distribution across Colorado, United Power prioritizes member-owned cooperative values while driving innovation in power procurement and regional infrastructure development to support rapid growth.
Leadership Roles at United Power
Sören Sjöö - Chief Executive Officer
Sören Sjöö, the Chief Executive Officer at United Power, directs the overarching strategic vision for the cooperative. Sjöö manages the long-term growth trajectory across the northern front range, ensuring the organization maintains its status as a premier member-owned energy provider. By overseeing the transition toward modern power procurement models, the Chief Executive Officer aligns internal resources with the evolving needs of homes, farms, and businesses. Sjöö maintains constant communication with the Board to ensure fiscal health and operational transparency. This leadership role involves navigating complex regulatory landscapes while expanding the cooperative's reach along the I-25 corridor. Through rigorous oversight of the 900-square mile service territory, Sjöö secures reliable energy delivery for over 100,000 meters. Sören Sjöö ultimately drives the cooperative toward a future defined by energy independence and community-focused service excellence.
Bilal Al Qurashi - Chief Executive Officer & Founder
Bilal Al Qurashi, the Chief Executive Officer & Founder at United Power, architects the foundational principles that guide the cooperative's market expansion. Al Qurashi focuses on the development of the NextGen Cooperative Alliance, pushing for reforms in traditional generation and transmission business models. By identifying new procurement options, the Chief Executive Officer & Founder ensures the cooperative remains at the forefront of the energy sector. Al Qurashi manages high-level partnerships that extend the organization's influence beyond the immediate service territory. This leadership role requires balancing the needs of diverse member groups, from mountain communities to expansive farmlands. Through strategic foresight, Bilal Al Qurashi shapes the long-term sustainability of the cooperative's infrastructure. Al Qurashi consistently evaluates emerging energy technologies to maintain competitive advantages, ensuring the organization delivers consistent value to every member served across the northern front range.
Mark Gabriel - President & Chief Executive Officer
Mark Gabriel, the President & Chief Executive Officer at United Power, executes the daily operational mandates required to sustain the cooperative's rapid growth. Gabriel oversees the integration of new energy resources into the existing grid, ensuring reliability for the diverse service territory. By coordinating with regional stakeholders, the President & Chief Executive Officer maintains the cooperative's commitment to the northern front range communities. Gabriel manages the alignment of departmental goals with the broader mission of providing affordable, member-focused electricity. This leadership role involves direct engagement with the cooperative's membership base to address evolving energy demands. Through the implementation of efficient management practices, Mark Gabriel optimizes the delivery of power to homes and businesses. Gabriel ensures that the organization remains a leader in the cooperative sector by fostering a culture of continuous improvement and operational excellence.
M. Storin - Senior Vice President & Chief Financial Officer
M. Storin, the Senior Vice President & Chief Financial Officer at United Power, directs the financial planning and fiscal health of the cooperative. Storin manages the capital budgeting process, ensuring that investments in grid infrastructure align with the organization's long-term growth objectives. By overseeing financial reporting and risk management, the Senior Vice President & Chief Financial Officer maintains the stability required for a not-for-profit energy provider. Storin coordinates with the Board to ensure that rate structures remain competitive while supporting the expansion of services. This leadership role involves analyzing market trends to optimize power procurement costs. Through the implementation of rigorous financial controls, M. Storin secures the resources necessary for the cooperative's ongoing development. Storin ensures that the organization remains financially resilient, allowing for continued investment in the northern front range energy network and the support of over 100,000 member meters.
Jan Kulmann - Senior Vice President and Chief Operating Officer
Jan Kulmann, the Senior Vice President and Chief Operating Officer at United Power, manages the internal scaling of the cooperative's physical assets. Kulmann oversees the maintenance and expansion of the electrical grid, focusing on the I-25 corridor and the Carbon Valley region. By directing field operations, the Senior Vice President and Chief Operating Officer ensures that infrastructure projects meet safety and performance standards. Kulmann coordinates with engineering teams to address the unique challenges of serving both mountain and farmland territories. This leadership role involves optimizing resource allocation to support the rapid increase in member connections. Through rigorous oversight of daily operations, Jan Kulmann maintains the integrity of the power supply chain. Kulmann drives the execution of capital improvement projects, ensuring that the cooperative's physical footprint remains robust and capable of meeting the growing energy demands of the northern front range.
Russell Robbins - Executive Vice President & Chief Operating Officer
Russell Robbins, the Executive Vice President & Chief Operating Officer at United Power, manages the logistics and supply chain operations for the cooperative. Robbins oversees the procurement of materials necessary for grid maintenance and emergency response across the 900-square mile service territory. By directing the logistics teams, the Executive Vice President & Chief Operating Officer ensures that the cooperative maintains a reliable inventory of critical components. Robbins coordinates with external vendors to secure favorable terms for equipment, supporting the organization's cost-efficiency goals. This leadership role involves streamlining the movement of resources to support rapid infrastructure deployment. Through the optimization of supply chain processes, Russell Robbins minimizes downtime and enhances service reliability for members. Robbins ensures that the cooperative's operational capacity remains aligned with the demands of the fast-growing northern front range, maintaining high standards of service delivery throughout the entire region.
Matt Bartlett - Senior Vice President and Chief Information Officer
Matt Bartlett, the Senior Vice President and Chief Information Officer at United Power, directs the digital transformation of the cooperative's infrastructure. Bartlett manages the implementation of advanced grid monitoring systems that track energy usage across the 900-square mile service territory. By overseeing the cybersecurity framework, the Senior Vice President and Chief Information Officer protects critical data for over 100,000 meters. Bartlett integrates modern software solutions to streamline member services and improve operational efficiency. This leadership role involves collaborating with other executives to ensure technology investments support the cooperative's long-term growth goals. Through the deployment of scalable cloud infrastructure, Matt Bartlett enhances the reliability of energy distribution. Bartlett ensures that the organization leverages data-driven insights to anticipate member needs, ultimately strengthening the cooperative's position as a technology-forward energy provider in the Colorado market.
Trista Fugate - Senior Vice President and Chief Marketing Officer
Trista Fugate, the Senior Vice President and Chief Marketing Officer at United Power, directs the brand strategy and member engagement initiatives. Fugate manages the communication channels that connect the cooperative with its diverse membership base across the northern front range. By overseeing public relations and community outreach, the Senior Vice President and Chief Marketing Officer strengthens the cooperative's reputation as a member-owned, not-for-profit entity. Fugate develops campaigns that educate members on energy efficiency and new procurement options. This leadership role involves aligning marketing efforts with the cooperative's mission to provide reliable, affordable power. Through the analysis of member feedback, Trista Fugate refines the organization's messaging to ensure transparency and trust. Fugate ensures that the cooperative's values are clearly communicated to all stakeholders, fostering long-term loyalty and support for the organization's strategic initiatives throughout the Colorado service territory.

Erin Hane - Senior Vice President, Chief Human Resources Officer
Erin Hane, the Senior Vice President, Chief Human Resources Officer at United Power, directs the talent acquisition and organizational development strategies. Hane manages the recruitment of skilled professionals necessary to maintain the cooperative's complex energy infrastructure. By overseeing employee training and safety programs, the Senior Vice President, Chief Human Resources Officer ensures that the workforce remains highly capable and compliant with industry standards. Hane fosters a culture of collaboration that supports the cooperative's mission-driven environment. This leadership role involves designing compensation and benefits packages that attract top talent in the competitive energy sector. Through the implementation of performance management systems, Erin Hane aligns individual contributions with the organization's strategic goals. Hane ensures that the cooperative maintains a strong, motivated team capable of meeting the evolving needs of the northern front range, ultimately supporting the long-term success of the entire member-owned organization.
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