United Power Executive and Leadership Team

August, 2026

Leadership Overview

United Power has 9 executives leading key functions including strategy, operations, technology, finance, human resources, and marketing.

Committed to member-owned excellence, United Power delivers reliable electricity across Colorado while pioneering new procurement models to ensure sustainable energy growth for all residential, agricultural, and commercial members.

Leadership Roles at United Power

  • Chief Executive Officer - Sören Sjöö
  • President & Chief Executive Officer - Mark Gabriel
  • Chief Executive Officer & Founder - Bilal Al Qurashi
  • Senior Vice President & Chief Financial Officer - M. Storin
  • Executive Vice President & Chief Operating Officer - Russell Robbins
  • Senior Vice President and Chief Operating Officer - Jan Kulmann
  • Senior Vice President and Chief Information Officer - Matt Bartlett
  • Senior Vice President, Chief Human Resources Officer - Erin Hane
  • Senior Vice President and Chief Marketing Officer - Trista Fugate
  • Sören Sjöö - Chief Executive Officer

    Sören Sjöö, the Chief Executive Officer at United Power, directs the overarching strategic vision for the cooperative. Sjöö manages the expansion of electrical infrastructure across the northern front range, ensuring that the cooperative meets the needs of a rapidly growing member base. By prioritizing long-term grid reliability, the Chief Executive Officer maintains the integrity of the 900-square mile service territory. Sjöö collaborates with the Board to refine procurement options and advance the mission of the NextGen Cooperative Alliance. This leadership role involves balancing the immediate energy demands of farms and businesses with the necessity of future-proofing the distribution network. Through rigorous oversight of organizational performance, Sören Sjöö secures the financial and operational health of the cooperative. Ultimately, Sjöö drives the transition toward modern, efficient energy delivery models that benefit every member within the Colorado service area.

    Mark Gabriel - President & Chief Executive Officer

    Mark Gabriel, the President & Chief Executive Officer at United Power, architects the high-level corporate governance and external partnerships necessary for regional energy leadership. Gabriel oversees the integration of innovative generation models, ensuring that the cooperative remains at the forefront of the industry. By fostering relationships with key stakeholders along the I-25 corridor, the President & Chief Executive Officer strengthens the market position of the organization. Mark Gabriel executes complex initiatives that expand the power supply options available to members, directly impacting the affordability and sustainability of energy services. This role requires constant engagement with the NextGen Cooperative Alliance to reform traditional business practices. Through strategic planning and decisive action, Gabriel ensures that the cooperative scales effectively to support over 100,000 meters. Ultimately, the President & Chief Executive Officer maintains the cooperative's commitment to member-owned, not-for-profit values while navigating the evolving energy landscape.

    Bilal Al Qurashi - Chief Executive Officer & Founder

    Bilal Al Qurashi, the Chief Executive Officer & Founder at United Power, drives the foundational mission of the cooperative through visionary leadership and industry advocacy. Al Qurashi establishes the core principles that guide the organization in delivering electricity to diverse communities across the northern front range. By championing the development of new procurement strategies, the Chief Executive Officer & Founder ensures that the cooperative remains a leader in the energy sector. Bilal Al Qurashi oversees the alignment of internal resources with the long-term goals of the NextGen Cooperative Alliance, fostering a culture of innovation and member-focused service. This leadership role involves identifying emerging opportunities for grid modernization and sustainable growth. Through consistent focus on operational excellence, Al Qurashi supports the expansion of services to farms, homes, and businesses. Ultimately, the Chief Executive Officer & Founder secures the cooperative's legacy as a reliable, member-owned provider of essential energy services.

    M. Storin - Senior Vice President & Chief Financial Officer

    M. Storin, the Senior Vice President & Chief Financial Officer at United Power, manages the fiscal health and capital allocation strategies of the cooperative. Storin oversees the budgeting process, financial reporting, and long-term investment planning required to support the expansion of the electrical grid. By analyzing market trends and procurement costs, the Senior Vice President & Chief Financial Officer ensures that the cooperative maintains its not-for-profit status while delivering value to members. M. Storin coordinates with the executive team to secure funding for infrastructure projects across the northern front range. This role involves rigorous oversight of financial risk and the optimization of revenue streams to support sustainable growth. Through disciplined fiscal management, Storin ensures that the cooperative remains financially resilient in a competitive energy market. Ultimately, the Senior Vice President & Chief Financial Officer provides the economic foundation necessary for the organization to fulfill its mission of reliable energy delivery.
    M. Storin

    Russell Robbins - Executive Vice President & Chief Operating Officer

    Russell Robbins, the Executive Vice President & Chief Operating Officer at United Power, manages the daily technical operations and field services across the 900-square mile territory. Robbins oversees the maintenance of the electrical grid, ensuring that power delivery remains consistent for all members from the mountains to the farmlands. By coordinating with engineering teams, the Executive Vice President & Chief Operating Officer optimizes the performance of the distribution network. Russell Robbins implements safety protocols and efficiency standards that support the cooperative's rapid growth. This role involves managing the logistical complexities of serving diverse geographic regions, including the Carbon Valley and the I-25 corridor. Through rigorous oversight of field operations, Robbins ensures that infrastructure projects meet the highest quality benchmarks. Ultimately, the Executive Vice President & Chief Operating Officer maintains the reliability of the energy supply, directly supporting the cooperative's commitment to its members.

    Jan Kulmann - Senior Vice President and Chief Operating Officer

    Jan Kulmann, the Senior Vice President and Chief Operating Officer at United Power, directs the strategic planning and internal business processes that support the cooperative's operational scale. Kulmann oversees the administrative functions and cross-departmental workflows that ensure the organization functions as a cohesive unit. By focusing on process improvement and organizational efficiency, the Senior Vice President and Chief Operating Officer streamlines the delivery of services to members throughout the service territory. Jan Kulmann manages the implementation of policies that align with the cooperative's mission of member-owned excellence. This leadership role involves collaborating with other executives to address the challenges of rapid growth and regional expansion. Through the optimization of internal resources, Kulmann supports the cooperative's ability to meet the evolving needs of farms, homes, and businesses. Ultimately, the Senior Vice President and Chief Operating Officer drives the operational excellence required to maintain high service standards across the entire region.

    Matt Bartlett - Senior Vice President and Chief Information Officer

    Matt Bartlett, the Senior Vice President and Chief Information Officer at United Power, directs the digital transformation and technological infrastructure of the cooperative. Bartlett oversees the implementation of advanced metering systems and data analytics platforms that monitor the 100,000+ meters across the service territory. By securing the digital network, the Senior Vice President and Chief Information Officer protects critical energy data and ensures seamless communication between the grid and the central office. Matt Bartlett manages the integration of new software solutions that improve member billing, outage reporting, and overall service accessibility. This leadership role involves aligning technology investments with the cooperative's long-term operational goals. Through the deployment of scalable IT systems, Bartlett supports the organization's ability to manage rapid growth efficiently. Ultimately, the Senior Vice President and Chief Information Officer drives the technological innovation necessary to maintain a modern, responsive, and secure energy distribution network.

    Erin Hane - Senior Vice President, Chief Human Resources Officer

    Erin Hane, the Senior Vice President, Chief Human Resources Officer at United Power, directs the talent acquisition, employee development, and organizational culture initiatives. Hane oversees the recruitment of skilled professionals necessary to maintain the complex electrical infrastructure across the northern front range. By fostering a workplace environment centered on safety and innovation, the Senior Vice President, Chief Human Resources Officer ensures that the cooperative attracts and retains top-tier talent. Erin Hane manages the implementation of training programs that keep the workforce aligned with the latest industry standards and technological advancements. This leadership role involves developing compensation and benefits strategies that support the well-being of the staff. Through the cultivation of a high-performing team, Hane directly impacts the cooperative's ability to deliver reliable energy services. Ultimately, the Senior Vice President, Chief Human Resources Officer secures the human capital required to sustain the organization's growth and mission.

    Trista Fugate - Senior Vice President and Chief Marketing Officer

    Trista Fugate, the Senior Vice President and Chief Marketing Officer at United Power, directs the brand strategy, member communications, and community engagement efforts. Fugate oversees the outreach programs that inform members about energy procurement options and cooperative benefits. By managing the public image of the organization, the Senior Vice President and Chief Marketing Officer strengthens the relationship between the cooperative and the communities it serves. Trista Fugate executes marketing campaigns that highlight the value of member-owned, not-for-profit energy services across the northern front range. This leadership role involves coordinating with the executive team to ensure that member feedback is integrated into the cooperative's strategic initiatives. Through effective communication and community building, Fugate supports the organization's growth and member retention goals. Ultimately, the Senior Vice President and Chief Marketing Officer drives the engagement strategies that keep the cooperative connected to the diverse needs of its residential, agricultural, and commercial members.
    Trista Fugate

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    Frequently Asked Questions Regarding United Power Top Executives and Leadership Team

    Who leads United Power?
    United Power is led by Sören Sjöö (Chief Executive Officer), along with executives such as Mark Gabriel (President & Chief Executive Officer) and Bilal Al Qurashi (Chief Executive Officer & Founder).
    Who is part of United Power’s executive team?
    The executive team of United Power includes leaders such as Sören Sjöö (Chief Executive Officer), Mark Gabriel (President & Chief Executive Officer), Bilal Al Qurashi (Chief Executive Officer & Founder) and other senior executives.
    How many executives does United Power have?
    United Power has 9 executives leading key business areas.
    What roles are included in United Power’s leadership team?
    The leadership team of United Power includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer & Founder, Senior Vice President & Chief Financial Officer, Executive Vice President & Chief Operating Officer.